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Royal Oak Ford

Royal Oak, MI

4.7
1,098 Reviews
Royal Oak Ford is a an award winning Ford Auto Dealer Serving Royal Oak and the greater Metropolitan Detroit MI area. Our goal is to make your car buying experience the best possible. Royal Oak Ford's virtual dealership offers a wide variety of new and used cars, Ford incentives, service specials, and Ford parts savings. Conveniently located in Royal Oak, MI we also serve Ferndale, MI, Southfield, MI and Troy, MI and the tri-county area.
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27550 Woodward Ave

Royal Oak, MI

48073

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Showing 1,098 reviews

July 23, 2024

Bought Bronco last fall with a hard top. I asked the salesman if I could get both hard and soft tops, and he told me I could buy a hard top and add a soft top as an option. I did, and drov More

by F Nichols
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Rich Schorn
Jul 26, 2024 -

Royal Oak Ford responded

Hi, we regret to hear that you had this experience with us. We would like the opportunity to try and regain your trust in our business and resolve this matter for you, if we still can. Please contact us at cathy.mason@royaloakford.com at your earliest convenience so we can work with you to make this better. We look forward to speaking with you soon. Take care.

Jul 26, 2024 -

F Nichols responded

My last request was to your service department to remove the soft top as the airbags, dash and carpeting was still being soaked each time it rained. The response I received was that although the defective top, and Bronco, are under warranty thorough the dealership, they would remove the top to prevent further damage if I paid $440 for the time it would take to uninstall the top. Not sure I would call that great warranty support.

Aug 06, 2024 -

F Nichols responded

Responded at your request. Service department continues to work on fixing the defective top, as well as a defect in the drainage system they found in the Bronco itself. Does the lack of response regarding the sales department ignoring the fact that the top I received not being what was promised indicate you are not, in fact, interested in addressing the original complaint? It’s has been a week since you indicated that you were going to do something to address this and I have had no further response.

Aug 06, 2024 -

F Nichols responded

One week since you offered to address the original complaint. You have my contact information. Disappointed you continue to ignore my request to address the fact that an aftermarket top was delivered in place of a Ford top as your salesman demonstrated. Also disappointing that the aftermarket top was defective, though your service department has been helpful in at least trying to make the part I didn’t order function.

Aug 06, 2024 -

F Nichols responded

Should I assume that no response in the last week indicates you are also no actually interested in addressing this? I provided my contact info, but have not received anything back.

July 23, 2024

We've purchased all of our cars here,including an '09 escape, '13 escape, '10 focus and '21 ecosport. We are comfortable with the sales and service that they have provided over the years. We have a great More

by rwwebbjr
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dennis Gawronski
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Steve Simon
Jul 25, 2024 -

Royal Oak Ford responded

Hello, we are very happy to have provided you with such a positive experience! If you have any further questions, please give us a call. We're always happy to help! Take care!

July 23, 2024

Everyone was kind and friendly answered my questions regarding my purchase was quite impressed with staff More

by Taylor
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tommy White
5.0
This rating includes all reviews, with more weight given to recent reviews.
Derek Britton
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 26, 2024 -

Royal Oak Ford responded

Hi Taylor, we are very happy to have provided you with a positive experience! Please don't hesitate to reach out to us if there's anything more we can do!

July 23, 2024

Very courteous and patience helpful making sure you understood helpful in knowing how car works More

by raymond7636
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
HEATHER Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 26, 2024 -

Royal Oak Ford responded

Hi, we are happy we could make your experience a positive one! Please let us know if there is ever anything else we can do for you! Safe travels!

July 19, 2024

Heather Miller reached out to me and let me know there was a great deal for anew lease. I was going to go to another dealership closer but she did fantastic for me ❤️❤️❤️ More

by spsjpyles
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
HEATHER Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : James in finance.
Jul 25, 2024 -

Royal Oak Ford responded

Hello, our staff is dedicated to providing all our guests with outstanding customer service and quality work you can trust! At Royal Oak Ford, we value our customers and we look forward to seeing you on your next visit. Take care!

July 17, 2024

Tommy White is a great salesman! He was very accessible and easy to work with. He made the whole process very simple. More

by danielle2223
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tommy White
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 18, 2024 -

Royal Oak Ford responded

Hello, thank you for sharing your positive experience! If you ever need anything else from us, please feel free to give us a call or stop by. Have an awesome day!

July 12, 2024

Great service very helpful attention to details and very polite got what I needed will go back More

by carloscartagena98
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Brendan Mathis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 13, 2024 -

Royal Oak Ford responded

Hi, thank you for sharing your positive experience! We do hope we can be of assistance in the future. Take care!

July 12, 2024

All sales people were inviting and friendly. Jordan was Immediately on his feet ready to assist without the high pressure to make a sale. He took his time and addressed my needs in a friendly pl More

by anneross999
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jordan Robinson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Steve Simon
Jul 15, 2024 -

Royal Oak Ford responded

Hi, thank you for taking the time to leave us your response to our Staff's outstanding customer service! We are always more than happy to assist you if anything else comes up. Take care!

July 08, 2024

Royal Oak Ford’s service department was great. Since I live within a 10 mile radius of their location, they picked up and Re delivered my Mach e. They also automatically applied my Ford points so More

by Sarge
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
George Brostenianc
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jim Dotson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 15, 2024 -

Royal Oak Ford responded

Hi Sarge, we set high expectations for ourselves so it’s gratifying to hear you had a great experience with us. Please don't hesitate to reach out to us if there's anything more we can do!

July 02, 2024

Extremely professional, courteous, good energy vibes, eager to listen to and satisfy the automobile needs of each customer, reliable over the past 3 years, More

by brenda.babbs
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
HEATHER Miller
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 02, 2024 -

brenda.babbs responded

Royal Oak Ford is a place where all of the staff make customers feel welcomed the moment they enter the showroom. Great experience there.

Jul 02, 2024 -

brenda.babbs responded

Heather Miller went above and beyond my expectations. I received the exact same thing from Heather 3 years ago. She makes customers feel appreciated. She is extremely patient with seniors. Hearher was thorough with her explanations and in no rush to skip over any needed information.