Richmond BMW

Attentive, Professional, Knowledgeable, On Time, Enjoyable, Steve was terrific about understanding my needs, walking through the X7 in great detail (I am a detailed guy) and helping me build the car of my dream Steve was terrific about understanding my needs, walking through the X7 in great detail (I am a detailed guy) and helping me build the car of my dreams. He stayed in touch through every step of production and car was delivered about 1 and 1/2 weeks early. He is high energy and coordinated all other support within the dealership on final purchasing etc. I highly recommend working with him Charlie More

Not just a salesman Steve Lerner did not just take a check handed me keys and closed the door behind me instead he made buying a car a very personal and rememberable expe Steve Lerner did not just take a check handed me keys and closed the door behind me instead he made buying a car a very personal and rememberable experience. I purchased a car for my mother and brough her in with me and Mr. Lerner made her feel like she was more than just a customer.He engaged in conversation to get to know who she was and shared who he was.After our transaction he took extra time and patients to make sure my mother was very comfortable in knowing all she needed to know about the car and rode around with her to make sure she felt good driving it.To me thats going a extra step my mother and i am truly greatful.Thank You so much Dwayne & Shirley More

Steve Lerner was fantastic, I was buying my 16 year old daughter her first car and with Steve's help we were able to make a great deal. Steve was very friendly, easy to talk with, and most importantly Stev daughter her first car and with Steve's help we were able to make a great deal. Steve was very friendly, easy to talk with, and most importantly Steve was very honest with me and my family. I highly recommend working with Richmond BMW and you should definitely ask for Steve Lerner. More

I want to start off by saying that I don’t usually write reviews, good or bad. My recent interaction with Richmond BMW, however, has moved me to do so. My intent is to simply relay my experience and let the reviews, good or bad. My recent interaction with Richmond BMW, however, has moved me to do so. My intent is to simply relay my experience and let the reader judge for themselves. I’ve heard the saying that “Someone who is given good customer service will tell 10 people, but, if they are given bad customer service, they will tell 100.” Well, If you’re reading this, you are part of my 100. I came across the listing for a 2013 Porsche Cayenne GTS w/ only 35k miles for $36450. Great price for that mileage. They have a feature on the site called PUSHSTART, a way to begin the purchase process online. I chose this option in order to get a jump on ‘the competition’ as I didn’t think it would last long at that price. Here’s a summary of the offer I was given from Richmond BMW’s own website using their own buying tool: 2012 GMC Sierra 1500 Crew Cab Denali Pickup 4D 5 3/4 ft 35k - 40k miles Very good condition Estimated value: $25,105.00 Payoff: 00.00 ————————————————- Net Value: $25,105.00 I was very pleased with 25k for my trade and excited to get the ball rolling. A disclaimer advised that actual trade in value would be finalized by a vehicle inspection, so I assumed that number had the potential to be slightly massaged one way or the other, ok, no big deal. Continuing on through buying tool, it finished with the following offer: Retail price: $36,450.00 Trade credit: -$25,105.00 Subtotal: $11,345.00 Fees: $1246.00 Reg fee $36 Title fee $52 Processing fee $579 Sales tax: $340.35 Total: $12,931.35 The next morning, I called Richmond BMW first thing to “lock down” (my term) the car with a deposit until I could arrive on site with my trade. I began dealing with Eve Eden, Internet Sales Manager. She advised she could place a hold on the car with a $500 deposit which I was more than happy to do. She then asked how I was buying the car. I immediately noticed a let down in her voice when I mentioned a trade and financing of the difference. It seemed almost as if she was disappointed I wasn’t using cash. Her tone with me changed and from that point requested we communicate only via text. I took that as she didn’t want to be bothered. She did send me a trade-in form to fill out as well as a link to a credit app. I filled out the trade from again and after some time, got the following offer sheet: MSRP/Sales price: $36,450.00 Resistall $699.00 Sales price subtotal: $37,149.00 Trade Allowance: $21,000.00 Trade Difference: $16,149.00 Tax: $501.84 Tag and Title fee: $458.46 Processing fee: $579.00 Balance Forward: $17,688.30 Noteworthy here is the $4000 reduction in trade value, the addition of ‘Resistall’, an unnecessary paint protector (just wax) for 700 bucks!! and the expanded Tag/Title fee of $458, up from $88 on online offer sheet. I’m from NC, so it should be $134 but not nitpicking. Although a difference of $4700 might not make the cash buyers Eve Eden would rather deal with blink, its a he** of a lot of money to a working class schlub like me. Not sure why they tout this PUSHSTART tool when they have no intentions to honor it. So upon my insistence that they accept the numbers from their own company’s buying tool, she advises me that her GM is working a deal with another client for the very car I requested, and thought I paid for a hold on, and that she would “Let me know how it goes”.. 2 days... crickets..... So people, PLS be aware of the unprofessional sales practices (seems a bit ‘bait & switchy’to me) you may encounter as I did at Richmond BMW and keep your wits about you. More

After searching for months we finally found the car we were looking for at Richmond BMW. We had a great experience working with Steve for the purchase. were looking for at Richmond BMW. We had a great experience working with Steve for the purchase. More

Extremely pleased with overall experience here. Very pleased with overall experience here. Easy to work with, very friendly, personable and a high quality experience for my first time ever buying f Very pleased with overall experience here. Easy to work with, very friendly, personable and a high quality experience for my first time ever buying from a dealership. Car was in perfect condition, up to date on service and ready to go, very satisfied with how well I was treated as a customer. Steve in particular was excellent to work with, years of experience and it sure showed! It was great working with someone who had an obvious passion for customer satisfaction. Couldn’t have asked for a better experience. Thank you Steve and Richmond BMW! More

Steve Lerner, our salesman Steve met us with enthusiasm and openness, eager to hear exactly what we wanted in our car purchase and eager to meet our needs. He is a person of hi Steve met us with enthusiasm and openness, eager to hear exactly what we wanted in our car purchase and eager to meet our needs. He is a person of high energy who moves quickly and can juggle several issues at the same time--he dealt with our trade-in, loan, and new car in very little time and checked often to be sure that each step of the process was clear to us. Steve focused on our questions and concerns and answered each one patiently from a deep knowledge base. He is a person who enjoys making a personal connection by being a good listener and by interacting in an authentic, transparent manner. We enjoyed the time we spent with Steve and are delighted with our new BMW! We look forward to recommending Steve to friends. More

Simply the best service! After two days of treatment at MCV Massey we pulled away from valet parking only to have a warning indicator come on that said drivetrain malfunction. After two days of treatment at MCV Massey we pulled away from valet parking only to have a warning indicator come on that said drivetrain malfunction. We were an hour away from our home and leaving Richmond for Charlottesville to recuperate and enjoy a little Thanksgiving time together. It was 4:30 p.m. when we called the service department and even though they closed at 5 p.m., they said that if we could get the car there prior to closing they would at least test it to see the code. We were just a few minutes away and rolled in around 4:40. They were preparing to give us a loaner if need be...I mean, who does that? It's hard to get one from a dealer that you actually purchased a car from and have a history with. As it turned out, it was a hundred dollar part that they replaced in a matter of minutes. The service was exceptional. In a matter of a few minutes they had us on our way and wait for it..........they did not charge us a dime. Absolutely unheard of. Thanks so much Richmond BMW, and to Matt Rooney and Thomas Gemellaro. You prefessional service and kindness gave us much to be grateful for during this holiday season. We will continue to sing your praises! More