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Pure Honda Ferndale

Ferndale, MI

4.2
93 Reviews

21350 Woodward Ave

Ferndale, MI

48220

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93 Reviews of Pure Honda Ferndale

December 26, 2022

Happy with the experience i had at the Pure Honda service department. The service greeter was friendly and explained all of the work they were doing and the reasons behind the things they were recommending. More

by Joey
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Justin
Dec 27, 2022 -

Pure Honda Ferndale responded

Wonderful to hear, Joey! We're glad that you had a great experience with our service department and we really appreciate your kind 5-star review! - Your Friends at Pure Honda Ferndale

December 22, 2022

The online description misrepresented the trim level at #4. When we pointed out the lack of the advertised amenities, they claimed it was the VIN subscription service that made the error. They still held More

by pjh
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
David
Jan 02, 2023 -

Pure Honda Ferndale responded

We’re sorry for the inconvenience that was caused by our system decoding the wrong trim level and displaying it. This should have been caught earlier along in the process. We take all customer feedback very seriously and will work hard to prevent errors like this from happening in the future.

Jan 02, 2023 -

pjh responded

Thank you for your purposeful response. In time, positive action to correct mistakes will overcome the negative stereotype.

December 17, 2022

Had a great experience purchasing a used car at Pure Honda in Ferndale. the pricing was fair and transparent and the I got to see the cars history and inspection report. More

by Martin
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
John
Dec 20, 2022 -

Pure Honda Ferndale responded

Congratulations on your new ride, Martin! We're glad that you had a great experience with our team! Thank you for the 5-star review! - Your Friends at Pure Honda Ferndale

December 16, 2022

Pleasant experience with the sales department purchasing a used Honda. The salesperson was friendly and provided me with a fair price. I'm happy with the car I got and will recommend my friends to this deal More

by Gabby
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nate Taylor
Dec 20, 2022 -

Pure Honda Ferndale responded

Congratulations on your new ride, Gabby! We're thrilled to hear of your awesome experience with our sales team! Thank you for the kind 5-star review! - Your Friends at Pure Honda Ferndale

December 01, 2022

Best place to go for a vehicle, hands down! I was able to go in and out with my new vehicle quickly. Even got my car delivered right to my home! More

by n
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David
Dec 06, 2022 -

Pure Honda Ferndale responded

Great to hear! We appreciate your kind 5-star review! Congratulations on your new vehicle! - Your Friends at Pure Honda Ferndale

November 30, 2022

David Bossio was super helpful and helped me find exactly what I was looking for. He made sure to ask if I had questions, provided valuable feedback, and was reassuring throughout the entire car-buying proce More

by Lena F
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Bossio
Dec 06, 2022 -

Pure Honda Ferndale responded

Congratulations on your new ride, Lena! We are so thrilled to hear of your awesome experience with David and our team here at Pure Honda Ferndale! David is wonderful and we are blessed to have him on our team here! Thank you so much for the awesome 5-star review! - Your Friend at Pure Honda Ferndale

November 18, 2022

Thank you so much for the excellent service. I was pleased to find great people that were warm and welcoming. This was my first time getting service and it went awesome. The prices were more the More

by 5179933638
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Nicole
Nov 29, 2022 -

Pure Honda Ferndale responded

That is so great to hear! We are very grateful for your kind 5-star review and look forward to seeing you for your next maintenance visit! - Your Friends at Pure Honda Ferndale

October 29, 2022

Cliff was awesome! Each time I've visited Pure Honda, the service is always exceptional! They're detailed about performed services, they give you a heads-up on issues More

by CherylG
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Cliff, Rachel
Oct 31, 2022 -

Pure Honda Ferndale responded

Awesome!! We are so happy to hear of your great experience with Cliff and our service team at Pure Honda Ferndale! We are so thankful for your kind 5-star review and look forward to seeing you for your next maintenance visit! - Your Friends at Pure Honda Ferndale

October 21, 2022

Excellent. Everyone was very friendly, the service top notch, Jim Perilla was great. The waiting room is very comfortable. I am very satisfied, and I will retu More

by Bagleybaby
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Jim Perilla
Oct 31, 2022 -

Pure Honda Ferndale responded

We are so thrilled to hear of your awesome experience with Jimmy and our serivce team here at Pure Honda Ferndale! We really appreciate your 5-star rating and kind words about our team! - Your Friends at Pure Honda Ferndale

September 20, 2022

A sales agent from Pure Honda Ferndale responded to my Craigslist posting for 2020 Hyundaii SantaFe and offered to give 32.5K. Based on the google reviews I trusted them and visited the dealer. I even can More

by SM
Customer Service
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Nate Taylor, Sheldon Taylor
Sep 22, 2022 -

Pure Honda Ferndale responded

SM, I'd like to apologize that the actual market value of your vehicle was not what you had hoped for. At Pure Honda of Ferndale our team is dedicated to extreme customer satisfaction. Currently our sales team is in the top 10% of the nation in client satisfaction Nationally for Honda USA. Although we can't always meet everyones expectations, we will be steadfast and try to get better chasing our goal of 100% customer satisfaction each and every day. We will take your feedback to learn from. Again please accept our apologies for any misunderstanding about the vehicle you tried to sell us.

Sep 22, 2022 -

SM responded

There was no misunderstanding here, the communication was very clear. I am attached chat snapshot on google what your agent had offered me to pay after getting my VIN number. If you had known the actual market value was not what I had hoped for, then why offer 32.5k? It was an obvious tactic to have me visit your place with my vehicle and talk me into sell it very low. Moreover I had offers above $31K with cargurus and driveway.com, which is way above your offering of $29K. It was absolute waste of my time and my wife's time, plus all the inconvenience and delays because I had canceled my existing appointments with cargurus and driveway.com thinking that I would finish the sale with you. The whole incident and your explanation does not add anything to your integrity. I do not see how you can be in top 10% of the nation in client satisfaction.