Principle BMW of San Antonio

Very nice staff huge selection and they were very accommodating. For as big as this dealership is, I was pleasantly surprised at how attentive they were. accommodating. For as big as this dealership is, I was pleasantly surprised at how attentive they were. More

Brendan in the Service Department was attentive, professional & polite. A great experience over all. He followed up with me promptly. professional & polite. A great experience over all. He followed up with me promptly. More

Out of State buyer, I really appreciate the communication from the beginning to the end. Everything was done according to what has been said. This is my second purchase after a 8 years gap with the same exce from the beginning to the end. Everything was done according to what has been said. This is my second purchase after a 8 years gap with the same excellent experience More

Fast, easy, honest, and intelligent service with a commitment to customer service. Exactly what you would expect from a luxury German car manufacturer. commitment to customer service. Exactly what you would expect from a luxury German car manufacturer. More

Love my 2024 X3! ! Hanh and Eddie were fantastic! They really made the whole experience easy and fun. Kevin, in finance, was great as well! The entire experience was j ! Hanh and Eddie were fantastic! They really made the whole experience easy and fun. Kevin, in finance, was great as well! The entire experience was just awesome and I never felt pressured to make a decision I wasn’t ready to make. 10/10 would recommend Principle BMW! More

I had an exceptional sale representative Mr. Chris Lee, great staff with an excellent experience, and services Chris Lee, great staff with an excellent experience, and services More

We had a Pleasant purchase. Our salesperson Taylor Reeves, she is very friendly and patience. Our salesperson Taylor Reeves, she is very friendly and patience. More

Johnny Jones was an exceptional helper to me. He was knowledgeable, professional and was eager to help in any way. He was knowledgeable, professional and was eager to help in any way. More

Great Dealership! I continue to go back when I need a new car. I am pleased with their service for their customers and appreciate the communication. I highly recommend I continue to go back when I need a new car. I am pleased with their service for their customers and appreciate the communication. I highly recommend them! More

The actual dealership and sales side of the house is a pleasant enough experience but I’ve had serious issues with their service department. This 1 star review is being elevated to 2 stars because the ser pleasant enough experience but I’ve had serious issues with their service department. This 1 star review is being elevated to 2 stars because the service advisor Ms. Alexandria Harbeck went above and beyond to do what she could to salvage this debacle. - June 2024, I brought my 2018 320i-x in for four new tiers & alignment. Service department pointed out that I had a thrust-arm bushing leaking. So they charged me over a grand for new thrust arms. When that was done, I drove a mile down the road and my car started violently rattling with loud clunking. Had to get my car towed back to the shop. Turned out the technician didn’t tighten everything to spec and provided the excuse “that does happen from time to time”. With my car towed back to their shop, they pointed out that my tie-rods had now become seized and needed to be replaced. Not sure how this was missed in the inspection that took place a few days before but i gave them the benefit of the doubt and allowed them to replace the tie-rods which cost me over another grand. On top of that, they tried to charge me another $200 for an alignment that should have only needed to be done once with the tiers if the tech caught the tie-rod issue in the inspection earlier that week. When I finally got my car back many days later, it was screeching super loud when applying the brakes at a slow speed. As soon as my next oil change was due, I took my BMW back in to be inspected. The technician said he couldn’t find anything and it’s unrelated and they want to charge me over $200 for a diagnostic even though it’s a new problem that came along with the last service. At the end of July now and still dealing with the issue. It’s been highly exhausting, expensive, and inconvenient. More