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Principle BMW of San Antonio
San Antonio, TX
1,680 Reviews
This rating includes all dealership reviews, with more weight given to recent reviews.
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August 21, 2026
The Service Advisor Joseph is one of the best I have been in contact with. He is thorough, kind and very professional, even under pressure. He is trustworthy and the only reason I keep coming back. in contact with. He is thorough, kind and very professional, even under pressure. He is trustworthy and the only reason I keep coming back. More
by BmwGuy
Employees Worked With
Mr. Joseph Pantoja
August 20, 2026
I had an excellent experience working with Ryan Mararac. He took care of all my car's service needs and worked directly with my warranty plan, making the entire process smooth and stress-free. Ryan handled He took care of all my car's service needs and worked directly with my warranty plan, making the entire process smooth and stress-free. Ryan handled everything from start to finish, and all I had to do was pick up my car when it was ready. Thank you, Ryan, for your outstanding customer service, professionalism, and attention to detail. Highly recommend! More
by Mr. Marcos Segura
Employees Worked With
Rayan Mararac
August 20, 2026
Service Department is above average for the workload if seen while I’m there. One big issue with me, get the “ Car Wash” fixed. I expect my car to be clean by the time I’m picking it up, or even as I go seen while I’m there. One big issue with me, get the “ Car Wash” fixed. I expect my car to be clean by the time I’m picking it up, or even as I go by the dealership as needed. That was one of perks of buying there. We bought to new cars there within one week and the car wash has been out of service every time. Not satisfied with that particular item. If it’s out, issue car wash vouchers to the patrons. That might help. There’s plenty of carwashes nearby. More
by Victor23
Employees Worked With
August 19, 2026
This was my second deal with Principle BMW San Antonio -- first car was a 2024 Z4 M40i and second was a 2027 M4 Competition xDrive Convertible. My sales rep Johnny Jones was great to work with. He was profes first car was a 2024 Z4 M40i and second was a 2027 M4 Competition xDrive Convertible. My sales rep Johnny Jones was great to work with. He was professional, patient, and understood exactly what I was looking for in my next BMW. Bradley in Finance was great too. Overall, I have nothing but good things to say about Principle and will definitely be back for my next BMW! More
by don.ryan3
Employees Worked With
Johnny Jones
August 18, 2026
I recently leased a car, and I cannot recommend COACH highly enough! From the moment I walked into the dealership, he made the entire leasing process seamless, transparent, and completely stress-free. highly enough! From the moment I walked into the dealership, he made the entire leasing process seamless, transparent, and completely stress-free. He took the time to understand my budget and vehicle preferences, presenting great options without any high-pressure sales tactics. The level of professionalism, patience, and dedication to outstanding customer service was truly top-notch. If you are looking to lease or buy a vehicle, do yourself a favor and ask for COACH. Will come back again More
by ddak1030
Employees Worked With
Coach
August 18, 2026
Brought in a 2025 x5m competition with 5k miles. Thermal cup holder not covered under warranty. $2,000 cost to fix. It was purchased at 4k miles. Not any consideration by service department to make Thermal cup holder not covered under warranty. $2,000 cost to fix. It was purchased at 4k miles. Not any consideration by service department to make the repair or split the cost. Just here is the bill to fix. Tried to call service advisor twice and all I could get was a text. This issue was significant enough to warrant a phone conversation. Terrible customer service on a top line vehicle. More
by sknerby
August 17, 2026
I brought my 2018 BMW M760i into this establishment for a Radiator repair and interior lighting issue to be fixed. I paid a lot of money between these to issues being fixed. When I got my car back withing a Radiator repair and interior lighting issue to be fixed. I paid a lot of money between these to issues being fixed. When I got my car back withing a week all of a sudden my AC starts blowing hot air. Mind you they had to disconnect the ac system (remove the refrigerant) disconnect the compressor and other components to remove the Radiator. They said their work came with a 2 year parts and labor warranty. Now that my ac is blowing hot they are saying that they did not cause that to happen. And want even more money to fix that issue. I asked for the fault codes that they scanned when it came in and the ones after the repair and they provided none. They told me it was a bad compressor. I asked if they had disconnected the battery prior to any repairs they said not. I asked for a detailed diagnostic of the ac system to include the compressor and got a basic diagnostic which as you guess ruled out the issue coming from them. The ac would blow hot air for like 1 -2 weeks then blow cold for like 1 month only to blow hot air again. I do not feel comfortable bringing my car back into this shop since they do not seem to stand by their work and make their customer whole. The second time I brought my car back to this shop for the so called complete diagnostic, when my service advisor opened my door to deliver my car back to me my driver side seat control module was broken. I asked how did that happen and he said that they took pictures of the car prior to putting it in the shop and that he would check his pictures. All of a sudden that is one of the things they did not have pictures of. They said they would fix it but I dont know if I can trust them. More
by clk320racer
Employees Worked With
August 17, 2026
They were great as usual. Glad I could get a loaner. The job was done really fast. Glad I could get a loaner. The job was done really fast. More
by soyyo50
Employees Worked With
August 15, 2026
My wife was searching for a certified pre-owned (CPO) BMW 4 series when she came across a 2024 X4 M40i with almost every package she was looking for. The vehicle looked brand new and the price was very reaso 4 series when she came across a 2024 X4 M40i with almost every package she was looking for. The vehicle looked brand new and the price was very reasonable. We visited the dealership while we were on vacation and was greeted by Christian Criagg at Principle BMW of San Antonio who listened to what we were looking for in our next car. He was familiar with the inventory, specifically the X4 M40i. Chris was fully transparent and shared that the vehicle was going through the required CPO maintenance inspection, so it was not available to test drive. He showed us comparable models and explained the similarities to give us an idea of what the M40i offered. He knew we were visiting from out of state and assisted us through phone calls and text messages, once we returned home. He sent updates and videos and assured us we had priority in the buying process, even as others were enquiring about the car. The only issue we ran into was Principle BMW of San Antonio does not accept out of state financing, meaning we had to find a Texas lender or finance through BMW. This was a little disappointing, since our credit union preapproved us and offered us a very low intnerst rate in comparison to BMW. However, Chris and his financial manager, AJ, were transparent that we could refinance withb our bank once the purchase was complete. The other issue was they would not deliver the vehicle to our nearest BMW dealership in El Paso, Tx, so I had to fly back to San Antonio and drive 8 hours to NM. This wasn't a big deal, since it gave me an opportunity to feel how the M40i performed on the road and learn some of the features. I can't forget to mention that there was a certified BMW Genius on site that connected by phone, set up the My BMW app, and gave me an abbreviated tutorial on the vehicle features, such as 360 camera view and automatic parking assist. Despite the distance, Chris and his team made the buying experience simple and seamless and made themselves available after the deal as we were navigating the NM MVD registration and VIN inspection process. We have every confidence that we would consider using Principle BMW of San Antonio next time were in the market for a BMW. More
by Thomas
Employees Worked With
Christian Craigg 5 Stars
