Premier Subaru

All around, Premier was an absolutely fantastic experience. Mike was patient, thorough, and full of knowledge - and had a magnificent personality. The personal experience is more important to me th experience. Mike was patient, thorough, and full of knowledge - and had a magnificent personality. The personal experience is more important to me than anything else, and it was a pleasure to have it from Mike...even when he had to work later than he was supposed to! Bob Alvine runs a fantastic dealership, and it truly shows when you step foot in the door. From the first "hello!" from Tammy to the final "congratulations!" from Rodney and Bob, I will certainly be recommending Premier to others! Keep up the great work! More

When my wife and I stopped by Premier Subaru to check out the 2014 Forester, we were introduced to Mike Iovino. Mike LISTENED to what we were interested in, made sure we were aware of all the options availa the 2014 Forester, we were introduced to Mike Iovino. Mike LISTENED to what we were interested in, made sure we were aware of all the options available to us, and enhanced our shopping experience with his ability to stay focused on what we wanted to see. There was never any pressure during our shopping; in fact Mike asked to make sure we were comfortable with the pace of activity. Our test drive route was designed by Mike to accurately reflect the type of driving that we normally encounter. When we returned, we were given a tour of the dealership and given an opportunity to talk to the service people who were quite happy to speak with us. During our follow up visit Mike reviewed with us what we were looking for so there would be no misunderstanding on his part. It wasn’t long before we had the keys to our new Forester. After the sale Mike and the dealer have followed up with us multiple times, making sure we are happy with our car and stressing that they are there for us after the sale as well. With a name like “Premier Subaru” the dealership is suggesting a premier experience for the customer. To us as first time customers, Mike Iovino has certainly provided premier service from the time we met him. More

My experience with Adam Arsenault was way beyond my expectations. I came in on a Sunday wihtout an appointment, and he was able to fit me right in. Adam was very friendly, extremely helpful, knowledg expectations. I came in on a Sunday wihtout an appointment, and he was able to fit me right in. Adam was very friendly, extremely helpful, knowledgeable, excellent customer service experience overall. I am very satisfied with my experience at Premier Subaru, and my used vehicle purchase. More

As a single woman,I have had agonizing experiences buying cars on my own. I have felt taken advantage of because I don't know enough about cars and I'm not an aggressive person. Working with Barb Mullen, I cars on my own. I have felt taken advantage of because I don't know enough about cars and I'm not an aggressive person. Working with Barb Mullen, I not only got the best deal I could imagine but she made it so much fun. I'm now a repeat customer and consider her a friend.I never knew buying a car could be so exciting and easy. She took everything into consideration,the kind of car I wanted,my budget,the color and she made it work. She is fantastic!!!!! More

My daughter and i stopped by Saturday March 8th to see Jeff and Premier Subaru was extremely busy I told Mark were their Friday after snow storm and that we already were working with Jeff, Mark noticed Jeff and Premier Subaru was extremely busy I told Mark were their Friday after snow storm and that we already were working with Jeff, Mark noticed we wanted to see the 2006 LL. Bean Outback, so he got us the keys and took us a a road test in Branford, it was a great driving experience. Like I said dealership was extremly busy and while waiting to see Jeff, Mark offered to take us for road test, Great Team Work at Premier Subaru! Greg Gartsu More

No pressure very informative product was delivered No pressure very informative product was delivered with no problems. very happy with my selection I would recommend Premier Subaru I would re No pressure very informative product was delivered with no problems. very happy with my selection I would recommend Premier Subaru I would recommend Ted Astarita More

After contacting a few other dealerships I had contacted Rita Ruhland online through the website before going in. She was quick to respond and quoted a decent price for the new car I wanted (some dealership Rita Ruhland online through the website before going in. She was quick to respond and quoted a decent price for the new car I wanted (some dealerships insist you go into the showroom before quoting any price). She referred me to Jeff Lambert, who followed up with a phone call immediately. Buying a car can be exciting and stressful at the same time, but from the moment I drove into Premier I felt comfortable and confident that I was in good hands. I never felt pressured to buy and all my questions where answered honestly. The staff is friendly and it is a casual, comfortable atmosphere. Everyone is professional and accomodating. When negotiating price I felt that Will really helped out and listened to my needs and my budget concerns. I am thrilled to have a great new car that I feel safe in yet still looks sporty. As a side note, when driving into the dealership with my old car, it started making a terrible noise. I met Johnny, one of the mechanics out in the parking lot. He told me not to worry, that they would look it over before I left. I walked into the service department and spoke with Gary who took it in right away (after Johnny drove it around the block). They gave me a full diagnostic report and assured me the car was OK to drive home. I was then offered a decent trade in offer, even though the dealership knew the extent of repair needed, which I felt was very generous. Although this dealership is about 50 minutes from my home I will be going back there for service and for my next purchase. Thanks to the whole staff for the professional image you project and uphold. You are the epitomes of what customer service represents. More

My 2013 Subaru Legacy Limited is my 2nd purchase from Premier Subaru. I contacted Adam Arsenault my salesman from the first purchase on Feb 28. I asked if I could stop in on my way home from work to talk Premier Subaru. I contacted Adam Arsenault my salesman from the first purchase on Feb 28. I asked if I could stop in on my way home from work to talk about trading in my '09 legacy. He pointed out that being the last day of the month the dealership would be quite busy (having been in the business I know what that's like)and that he had deliveries scheduled all day. He said if I wanted I could stop by around 6:45 because he should be finished by then. When I got there the place was indeed quite busy. Adams last delivery went a little longer than expected which I understand happens. Well long story short Adam treated me like the 1st customer of the day and after a long hectic day he stayed until well after closing to get our deal done. I can't say enough about Adams professionalism,attention to detail and overall competence. His product knowledge is quite impressive. He truly loves the cars he sell and it shows in his presentation and knowledge. Adam is a fantastic asset to Premier and a great reflection on the owner of the dealership. I would not hesitate to recommend Adam and Premier and I look forward to working with him again in the future. Thanks Adam and Premier Subaru. 2 class acts!! More

My car-buying experience at Premier Subaru was, in a word, memorable! My husband and I were Jeep owners. We were looking around for another car to replace our Jeep, but not actively. I found Premier word, memorable! My husband and I were Jeep owners. We were looking around for another car to replace our Jeep, but not actively. I found Premier online. A good 45-50 miles away, getting my husband to agree to even look at a car that far away was in itself going to be quite the challenge. So I sort of set him up by talking him into test-driving a Forester at the local Subaru dealer, a very congested dealership on a very congested artery in a very congested city. That was nothing short of a disaster. We wanted some elbow room (the place was packed with people), and a sales consultant who would spend his energy on one customer at a time. (By the time we got back from our test drive, we had to wait 10 minutes for our guy to be done with the people now sitting in our seats, just to give him back the key to the car!) Fast-forward to the following Saturday. We went to Premier Subaru, and knew instantly that this was going to be a much more positive experience. We were placed in the capable hands of Scott Collins, who walked us through the details of both an Outback and a Forester. We took a leisurely test-drive of the Outback with Scott, and our minds were made up. We sat down, about 30 minutes before closing time, to do up the papers on our soon-to-be Outback, such a smooooooth-driving vehicle. The only problem: the Forester parked right next to me in the showroom. I was distracted by that Forester! To make a very long story somewhat shorter, 75 minutes after the dealership had officially closed for the evening, I was still busy testing the patience of Scott (my husband had long given up by that point). The end result was the Forester, only because it handled more like my beloved Jeep. So, we signed the papers and were out of there in plenty of time to see the sun come up. I cannot commend Scott Collins enough for the professionalism, wit and patience he displayed (not necessarily in that order) throughout my indecisiveness. When we picked up the Forester two days later, we arrived well before our 1:00 appointment. We went through the channels and wound up in the capable hands of Mike Meyers, who was there to collect the balance from us and explain the warranty, etc. Welp, I forgot the certified check. So off we went - one-hour drive home, picked up the check off of the desk, and drove another hour back to Branford. At this point, almost everyone in the dealership was very empathetic, funny and just plain wonderful! I felt as though I knew everyone there by the time we left with our new car. Before we took possession of the car, I did notice a very minor issue having to do with the console. I spoke to Scott about it, and he resolved it in almost no time at all. And I have since had general questions for both the service and parts departments regarding extras that I would like to buy. EVERYBODY I spoke to at Premier Subaru was professional and accommodating, and I cannot adequately express my gratitude to the entire staff. What a nice change from the typical dealerships I've visited. In a nutshell: We love our Forester, and we WILL be back (for that Outback)!!! Many, MANY thanks to you all for stepping outside of that stereotypical box, and providing us with such an enjoyable buying experience! P.S... If you are a potential buyer reading this, please don't put Scott through the ordeal that I did - LOL!! More

We were shopping for a Subaru Outback. Herman greeted my wife and I at the front door and our experience continued to get better fom there. We knew what we wanted, but the vehicle was not in your inventory. wife and I at the front door and our experience continued to get better fom there. We knew what we wanted, but the vehicle was not in your inventory. Herman quickly found a vehicle in the area and assured us that it would be available. Next he had our 1999 GMC Yukon trade-in evaluated. We received a fair price for our trade. We had visited other dealerships and the value you folks gave us for our trade was the deciding factor in buying from Premier. Rodney was very thorough and concise in explaining our warranty and maintenance options. Lastly was the vehicle walk-around. Herman was a Rock Star...he knew the vehicle inside and out, integrated our phone and answered all of our questions in terms that we could understand! We drove away with our new Outback and extremely satisfied!! Geoff and Marilyn Turner More