
Premier Subaru
Branford, CT
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
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I went to Premier for two reasons, one Bob Alvine and two the reputation. I was not disappointed in the least. The friendliness and professionalism were top notch. Herman Winston was assigned to me. My the reputation. I was not disappointed in the least. The friendliness and professionalism were top notch. Herman Winston was assigned to me. My test drive was over 20 minutes were I was expecting about a 10 minute drive. When it came to my trade in plus the price of the new car it REALLY was not stressful. I had already did my research and Herman knowing I knew all the internet prices met me at a great compromise. By the time I drove out with my new car I even gave Herman a KISS!! More
Trish was the sales rep my 19 yr old son used in April 2013 when he bought his first car on his own. Trish worked with him on the whole process. My son's experience was very smooth for someone who is a 2013 when he bought his first car on his own. Trish worked with him on the whole process. My son's experience was very smooth for someone who is a first time car purchaser. I thought Tricia's demeanor and personality were great. So, when we were looking to get our daughter her first car we naturally thought of Tricia. Tricia listened to what my daughter was interested in and what she was looking for. Tricia would call and or text us what was ready to be seen and test driven. She worked tirelessly to get just the right car that my daughter needed. My husband was with my daughter to pick up the car. I received a phone call when they arrived home from my daughter very excitedly telling me that she has her car and what Tricia did for her. Tricia gave her balloons and a car freshener and of course a hug. I was so touched that Tricia was so thoughtful of my daughter. My husband and I were talking today that when we are ready to buy another vehicle for our family we would definitely to back to Premier Subaru and especially to back to Tricia. Another satisfied customer. More
I had a great experience buying my first subaru. Herman is very informative & helpful in making my decision in purchasing the legacy. He helped make a good decision . Very professional & he's a great ass is very informative & helpful in making my decision in purchasing the legacy. He helped make a good decision . Very professional & he's a great asset to the company. More
I bought my first brand new car last week from Premier. I went thinking I was going to purchase a Forester - called ahead, took a test drive with Herman - the original salesperson. When we returned from t I went thinking I was going to purchase a Forester - called ahead, took a test drive with Herman - the original salesperson. When we returned from that test drive, I laid my eyes on an orange XV Crosstrek and fell in love! We went for a test drive in a more conveniently located dark blue one. Herman was saying things like "the Forester is much smoother ride, etc." Then he said "Hey - you're all over the map, you can't be doin' this now.." I told him to not rush me, this wasn't like a decision of what I plan to have for dinner tonight. It was obvious his mind was on other customers who were in the dealership and I told him, "if you have other customers, go ahead, I needed to take my time in making this decision and I didn't want to be rushed" We went to a local deli to discuss. Luckily, when we went to sign the papers, Rodney noticed our interest rate with USAA was too high, he told us he would make some calls. Rodney cut it in half and I am so glad he went the extra mile to do that for us. When I came to pick up the car, Herman was on a day off and Daniel was the salesperson to help show us the car. He walked me through all the details and did it with such a nice demeanor - I felt like a proud customer and it was wonderful. He first took the car and got gas, then started explaining the car's features. We even went for another ride so I could try the paddle shift. I had only been show the cargo space by Herman who simply opened the hatchback. One thing Herman did do which I appreciated is - suggested to take another test drive in the Forester right after driving the Crosstrek so that I could compare the difference again. Daniel was the type of salesperson one would expect to find at a Subaru dealership - almost like he could be in a commercial - totally fits the reputation that Subaru has acquired. I am so grateful that I got to spend so much time with Daniel when picking up my new car - it redeemed the experience for me. I would recommend anyone to go see Daniel at Premier - and I would remind them to talk to Rodney before committing to another loan. More
Dan was an absolute pleasure to work with. Both professional and approachable, he helped us pick out a new car at a great price. Many thanks to Dan, Michael, and the Branford Subaru team! professional and approachable, he helped us pick out a new car at a great price. Many thanks to Dan, Michael, and the Branford Subaru team! More
Herman took a good deal of time to share his knowledge of the 2014 Subaru Forester and help me make the transition from my 2003! He went out of his way to make my buying experience as painless as possible, the 2014 Subaru Forester and help me make the transition from my 2003! He went out of his way to make my buying experience as painless as possible, including giving me a very competitive price after I had visited several other dealers. Premier had the best inventory for the Forester and I was able to find the exact model that I wanted. More
If you want a Subaru or used car go here. We shopped around alot and did our research prior to going to premier, and what I loved about them is that their first offer was better than the second and thir around alot and did our research prior to going to premier, and what I loved about them is that their first offer was better than the second and third offers from other places. We came in wanting an Outback but thinking we had to go with an Imoreza, they found a great certified used Outback within our budget. Herman and Mark were great, we left there feeling good about the deal, the car and the going back there for routine maintenance. We will be going back there when its time for another vehicle. Rodney was great in getting us out the door feeling comfortable and knowledgable about our warranties and any potential future service. More
Great company to deal with from the moment you enter the door! No high pressure salesfolk using quichey phrases, and always brutally- honest interactions. Reminded us of the "no- haggle" policies of the old door! No high pressure salesfolk using quichey phrases, and always brutally- honest interactions. Reminded us of the "no- haggle" policies of the old Saturn dealers. From the beginning of our transaction to the final step, all of the folk involved handled the sale with utmost professionalism as is being taught today. Adam Arsenault, our salesman, knew his product well and clearly assessed our needs offering the very best he knew how. It was explained that since Subarus are always being brought in as "NEW", direct from the factory, there exists a price plan that only reflects that distinction- no clearing out of old inventory here with psuedo- hyped- up end of model year sales with drastic cuts as is typical at most other car manufacturers this time of year. Our trade-in was priced fairly according to Kelly Blue Book, etc guides, unfortunately "sans" the NADA guide which most municipalities including our city overuse to assess one's annual vehicle taxes. Adam Arsenault was aided in our car-buying process from his staff: Will Petrilllo; a sales-closer, Rodney Pomerleau; a business manager, and the guys in service who prepared the car! All of these folk, along with Adam, knew their part of the dramatic process well and handled our transaction professionally. A better performance could not be had! A shout-out to the guys who prepped the new car as we didn't catch their names (not an easy task to do with a WHITE car)! We look forward to our first interactions with the service department scheduled for the upcoming Fall season. We will expect no less than what was experienced during the sale. Overall, we highly recommend this dealer! More
We had a very positive experience purchasing a new 2014 Outback from Daniel Caraglio at Premier Subaru. I was so impressed how Daniel skillfully and efficiently worked with us and another family at the sam Outback from Daniel Caraglio at Premier Subaru. I was so impressed how Daniel skillfully and efficiently worked with us and another family at the same time. He actively listened to our desired features, patiently went over every aspect of the car we chose, and answered each question with full clarity. Daniel is passionate about helping us, which I have never experienced in a car dealer. Thank you, Daniel, for revolutionizing our car buying experience! We are also very pleased with the price negotiation process at Premier Subaru. It was short, honest, and pleasant. Within minutes, we got a price quote that was significantly lower than the ones we got from our local Subaru dealers. Although we are about an hour away from Branford, I would definitely go back to Premium Subaru for any future car needs. I would wholeheartedly recommend Premium Subaru to anybody who is looking for a Subaru. More