Premier Subaru

I bought my first brand new car last week from Premier. I went thinking I was going to purchase a Forester - called ahead, took a test drive with Herman - the original salesperson. When we returned from t I went thinking I was going to purchase a Forester - called ahead, took a test drive with Herman - the original salesperson. When we returned from that test drive, I laid my eyes on an orange XV Crosstrek and fell in love! We went for a test drive in a more conveniently located dark blue one. Herman was saying things like "the Forester is much smoother ride, etc." Then he said "Hey - you're all over the map, you can't be doin' this now.." I told him to not rush me, this wasn't like a decision of what I plan to have for dinner tonight. It was obvious his mind was on other customers who were in the dealership and I told him, "if you have other customers, go ahead, I needed to take my time in making this decision and I didn't want to be rushed" We went to a local deli to discuss. Luckily, when we went to sign the papers, Rodney noticed our interest rate with USAA was too high, he told us he would make some calls. Rodney cut it in half and I am so glad he went the extra mile to do that for us. When I came to pick up the car, Herman was on a day off and Daniel was the salesperson to help show us the car. He walked me through all the details and did it with such a nice demeanor - I felt like a proud customer and it was wonderful. He first took the car and got gas, then started explaining the car's features. We even went for another ride so I could try the paddle shift. I had only been show the cargo space by Herman who simply opened the hatchback. One thing Herman did do which I appreciated is - suggested to take another test drive in the Forester right after driving the Crosstrek so that I could compare the difference again. Daniel was the type of salesperson one would expect to find at a Subaru dealership - almost like he could be in a commercial - totally fits the reputation that Subaru has acquired. I am so grateful that I got to spend so much time with Daniel when picking up my new car - it redeemed the experience for me. I would recommend anyone to go see Daniel at Premier - and I would remind them to talk to Rodney before committing to another loan. More

Dan was an absolute pleasure to work with. Both professional and approachable, he helped us pick out a new car at a great price. Many thanks to Dan, Michael, and the Branford Subaru team! professional and approachable, he helped us pick out a new car at a great price. Many thanks to Dan, Michael, and the Branford Subaru team! More

Herman took a good deal of time to share his knowledge of the 2014 Subaru Forester and help me make the transition from my 2003! He went out of his way to make my buying experience as painless as possible, the 2014 Subaru Forester and help me make the transition from my 2003! He went out of his way to make my buying experience as painless as possible, including giving me a very competitive price after I had visited several other dealers. Premier had the best inventory for the Forester and I was able to find the exact model that I wanted. More

If you want a Subaru or used car go here. We shopped around alot and did our research prior to going to premier, and what I loved about them is that their first offer was better than the second and thir around alot and did our research prior to going to premier, and what I loved about them is that their first offer was better than the second and third offers from other places. We came in wanting an Outback but thinking we had to go with an Imoreza, they found a great certified used Outback within our budget. Herman and Mark were great, we left there feeling good about the deal, the car and the going back there for routine maintenance. We will be going back there when its time for another vehicle. Rodney was great in getting us out the door feeling comfortable and knowledgable about our warranties and any potential future service. More

Great company to deal with from the moment you enter the door! No high pressure salesfolk using quichey phrases, and always brutally- honest interactions. Reminded us of the "no- haggle" policies of the old door! No high pressure salesfolk using quichey phrases, and always brutally- honest interactions. Reminded us of the "no- haggle" policies of the old Saturn dealers. From the beginning of our transaction to the final step, all of the folk involved handled the sale with utmost professionalism as is being taught today. Adam Arsenault, our salesman, knew his product well and clearly assessed our needs offering the very best he knew how. It was explained that since Subarus are always being brought in as "NEW", direct from the factory, there exists a price plan that only reflects that distinction- no clearing out of old inventory here with psuedo- hyped- up end of model year sales with drastic cuts as is typical at most other car manufacturers this time of year. Our trade-in was priced fairly according to Kelly Blue Book, etc guides, unfortunately "sans" the NADA guide which most municipalities including our city overuse to assess one's annual vehicle taxes. Adam Arsenault was aided in our car-buying process from his staff: Will Petrilllo; a sales-closer, Rodney Pomerleau; a business manager, and the guys in service who prepared the car! All of these folk, along with Adam, knew their part of the dramatic process well and handled our transaction professionally. A better performance could not be had! A shout-out to the guys who prepped the new car as we didn't catch their names (not an easy task to do with a WHITE car)! We look forward to our first interactions with the service department scheduled for the upcoming Fall season. We will expect no less than what was experienced during the sale. Overall, we highly recommend this dealer! More

We had a very positive experience purchasing a new 2014 Outback from Daniel Caraglio at Premier Subaru. I was so impressed how Daniel skillfully and efficiently worked with us and another family at the sam Outback from Daniel Caraglio at Premier Subaru. I was so impressed how Daniel skillfully and efficiently worked with us and another family at the same time. He actively listened to our desired features, patiently went over every aspect of the car we chose, and answered each question with full clarity. Daniel is passionate about helping us, which I have never experienced in a car dealer. Thank you, Daniel, for revolutionizing our car buying experience! We are also very pleased with the price negotiation process at Premier Subaru. It was short, honest, and pleasant. Within minutes, we got a price quote that was significantly lower than the ones we got from our local Subaru dealers. Although we are about an hour away from Branford, I would definitely go back to Premium Subaru for any future car needs. I would wholeheartedly recommend Premium Subaru to anybody who is looking for a Subaru. More

Our sales consultant Herman Winston was the best. Thorough. Knowledgeable. He patiently answered all our questions and was able to get us a reasonable price. And when the car arrived, he spent qual Thorough. Knowledgeable. He patiently answered all our questions and was able to get us a reasonable price. And when the car arrived, he spent quality time helping us understand our car. Thank you. More

This is my second purchase at Premier Subaru Branford and my spouse has purchased 3 cars from them as well. Always a good experience! Barb Mullen is wonderful as is everyone we deal with there from start to my spouse has purchased 3 cars from them as well. Always a good experience! Barb Mullen is wonderful as is everyone we deal with there from start to finish. This last time the process was so streamlined and easy that I was able to take my car home same day, actually within 4 hours! I bought the Crosstek XV and am loving it. It had everything I was looking for and more. Many thanks to Barb and the team at Premier for making car buying a pleasant, fun and very satisfying experience! We will be customers of Premier for all our future car purchases and service needs!! More

My wife and I had an excellent experience at Premier Subaru. Tom Backes was knowledgeable, personable, and worked hard to make sure that we were happy and comfortable with our purchase. We felt that w Subaru. Tom Backes was knowledgeable, personable, and worked hard to make sure that we were happy and comfortable with our purchase. We felt that we were working with a person who really cared about providing us with a car at a price we were comfortable with, rather than just making a deal. He was really easy to talk to and made an effort to get to know us. Mike Meyer made sure that we understood the process and exactly what we were purchasing. He never pushed anything on us, rather he laid out our options and what that would mean for us. Premier Subaru cares about people and being loyal to their customers. We would recommend Premier Subaru to our family and friends. More

Great experience working with Adam. My family and I will be recommending friends and family to Premier Subaru when they are looking for a car! be recommending friends and family to Premier Subaru when they are looking for a car! More