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Premier Subaru
Branford, CT
3,031 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE!
Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 7:00 PM
Tuesday 9:00 AM - 7:00 PM
Wednesday 9:00 AM - 7:00 PM
Thursday 9:00 AM - 7:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 5:00 PM
Sunday 11:00 AM - 4:00 PM
Service
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
Parts
Monday 7:00 AM - 6:00 PM
Tuesday 7:00 AM - 6:00 PM
Wednesday 7:00 AM - 6:00 PM
Thursday 7:00 AM - 6:00 PM
Friday 7:00 AM - 6:00 PM
Saturday 7:00 AM - 4:00 PM
Sunday Closed
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Showing 3,031 reviews
September 17, 2013
This dealership get's 5's across the board from me! Mark Gennette was really helpful in taking us to the lot to find the car I saw online in inventory which was different from other Silver cars me! Mark Gennette was really helpful in taking us to the lot to find the car I saw online in inventory which was different from other Silver cars (I wanted a platinum interior)...and there it was waiting for me! lol! Mark provided pointers along the test drive and offered additional information about the car, the features, etc. He answered all my questions and provided some comparative information about the difference between my husband's 2012 and this 2014 Forester. We have worked with Mark on other Subaru purchases and he is great! He is easy to talk to--and listens to our questions carefully so he can address them. I had the opportunity to meet with Rich Johnson who was very friendly and made a point to come over and introduce himself to me. My husband had met him before with previous purchases, but quite honestly you don't typically see a General Sales Manager reach out that often--so that was refreshing! Working with Mike Meyer in finalizing the financing and paperwork for DMV was awesome. He made it easy and answered all my questions with regard to maintenance programs, financing outcomes, and forms. He was very likeable and friendly; coming from a customer service background I always look for that when working with others. Everyone at Premier are customer focused and I appreciate that there is no pressure or hype. When I went to pick up my car after the prep, I had no way to get there. They sent Isaac to give me a ride and I was truly impressed with his professionalism and courtesy. We had a very nice chat as we sat in traffic...I can see the qualities that Premier looks for when they hire and this young man demonstrated those high qualities. Thanks to everyone for making this purchase fun and a breeze! Carol More
by souliecps
September 13, 2013
We had visited a competitor the day before coming to Premier, and it took that dealership at least 15 minutes to even acknowledge our presence. At Premier, even though it was a busy Saturday afternoon Premier, and it took that dealership at least 15 minutes to even acknowledge our presence. At Premier, even though it was a busy Saturday afternoon of a holiday weekend, two different sales associates greeted us within 30 seconds and went to work on connecting us with Jeff. From the moment we walked onto the sales floor until we had signed on the dotted line for our 2014 Forester, we were taken care of with the utmost consideration for all the customers on the lot, including ourselves. In our opinion, Subaru products and their quality and reliability speak for themselves, but this dealership went above and beyond to make sure we were taken care of. It is also obvious that the employees are well-trained and take great pride in their work and the dealership in general. Thank you for a wonderful experience! More
by abbottn
September 13, 2013
Super Subaru Experience!! As I entered the showroom Super Subaru Experience!! As I entered the showroom ... I received a warm and sincere welcome from Tammy Granata... That was very important to me.. Super Subaru Experience!! As I entered the showroom ... I received a warm and sincere welcome from Tammy Granata... That was very important to me... It was my "First Impression" ..... Quality Lady!! It's that kind of reception that led me further through the door... Next ... Tammy introduced me to my sales rep, Tricia Bailey... Meeting Trish was a delight... She was also very warm and sincere and very professional... I immediately felt very comfortable working with her... Trish finally found the perfect vehicle for me... I truly appreciate all the time and effort she put into making me a very happy customer.... I'm recommending her to all my family, friends and acquaintances... Thanks Trish ... You are Truly Awesome!! I also want to thank loan officer, Mike Meyer..... Great Guy!! .... Mike worked very hard on my behalf in getting me the best financial package available... Thanks Mike ... You're the Best!! It's because of the super caliber of people and the quality vehicles at Premier Subaru that I give this rating......... Best car buying experience in 50 years!! Sincerely, Frank Vitello More
by Fvitello
September 11, 2013
I had purchased a 2014 Outback about a month ago, and waited several weeks for vehicle to arrive since it was a custom build (rear seat heaters, 110 volt, Eye Sight, Navigation, etc). So an appointment w waited several weeks for vehicle to arrive since it was a custom build (rear seat heaters, 110 volt, Eye Sight, Navigation, etc). So an appointment was set for the vehicle to be picked up. Upon arrival the salesperson (Mark Genette) who did a good job in helping find the car, and getting a good deal, passed me to the Business Manager (Michael Meyer). Mr Meyer, who was very rude and abrasive from the beginning told me that this was a lease buy out; which was not case. I insisted that I was there just to pick up the car that I had purchased a few weeks ago, and Mr. Genette who was also in the room told Mr. Meyer that I was there just to buy the car, not to return my current 2011 Outback which I still drive. Mr. Meyer became very frustrated and seemed quite annoyed, I told him that I had not consider turning my current leased car, but I may consider it, it if was of benefit to me, as I am quite under the miles on my 2011. He told me that it was not possible, that the paperwork that he wanted me sign was a lease buy out, and that there was no other option. I mentioned that I felt were uncomfortable with his attitude, as I told him that we "started on the wrong foot". I insisted that I originally wanted to pick up the new car, but now that he mentioned, I may consider returning the old lease, and I would like to find out what my options were. Mr. Meyer, in a quite condescending way told me that it would not be easy to do, particularly if I wanted to buy the lease and to sell it myself, or to keep the car. He told me that Chase will take up to six moths to issue a title, that there will be fees, and that I could not determine the fate of the car since I did not own it, and I may not be able to buy the lease. Nonetheless, I asked him to look into options, his reply was that it will take too much time, and that he was already pinned between schedules (even thought my appointment was at 2:00 and by then it was just 2:30, and that he would then have to talk to another person and that it would delay things. I encouraged him to talk to Will, so he stormed off his office, giving a nasty look and was pacing impatiently until he could talk to a manager. His demeanor and nasty look was what made me feel very uncomfortable and got me upset. Subsequently, Will (Petrillo?) came out and I explained that all I wanted to do was to pick up the car I just purchased, and not to be bullied into terminating my current lease. He after witnessing the whole fiasco, was very humble and apologized on behalf of Michael Meyer. Nonetheless, I felt very betrayed and hurt, so I went to the parking lot to regain my thoughts. While on the lot Will appeared, he was very apologetic and wanted to discuss the deal again. I told him that I needed time to reconsider, and that if I was going to do business I would not like to face Mr. Meyer and/or his bulling attitude. I retired to my vehicle called Chase financing and spoke with a supervisor (Sharon). Her statements were quite the opposite of these from Mr. Meyer. In fact, Chase confirmed that I could buy the lease, and or continue driving the car until the end of the lease in December. She also told me that the actual cost of buying the lease was just $150 as opposed to the figure that Mr. Meyer gave me. Additionally she told me that once I send the funds, the title would be send to my between 7-10 business days, and not the six months that Mr. Meyer told me. It was then that I figure out what was happening and how I was being mislead. Chase financing suggested to call Subaru of North America and discussed the situation. I was connected with Jeremy at Customer relations, which wanted to make sure that the dealer’s attitude will not harm the Subaru name, and that they value my loyalty and would like to keep me as a customer. After explaining all the details we agreed that he was going to contact the manager on my behalf, that I decided not to buy a Subaru from Premier, and that he was going to help me get the $2000 deposit that I paid for the 2014. Shortly after I was contacted by Mark Genette, I thanked him for him help getting me the car, but I informed him that under no circumstance I would go back and deal with the bullying attitude of the business manager, its efforts to get me into a deal that I never agreed, and the misinformation purposely given to me. Currently I am waiting to hear about my refund. More
by mtclimbs
Employees Worked With
Will Petrillo
September 09, 2013
I rated my overall experience with Premier Subaru as a great because of Daniel Caraglio. Daniel gave outstanding customer service and really discovered what car was best for me. He explained everything al great because of Daniel Caraglio. Daniel gave outstanding customer service and really discovered what car was best for me. He explained everything along the way and made the whole buying experience extremely fun and interactive. I'm really impressed with his attention to detail and excitement for my new purchase. Thank you Daniel! More
by Randerson11
September 08, 2013
My purchase experience at Premier was excellent, no issues and smooth. BTW, they say they are no haggle but they do indeed haggle and i was able to get a fair price on a Legacy. But, unfortunately, t issues and smooth. BTW, they say they are no haggle but they do indeed haggle and i was able to get a fair price on a Legacy. But, unfortunately, the service I received was poor and the treatment I received from Gary in the service dept ,and then dealership owner Bob Alvine, was downright rude and insulting. After having the car in for service twice due to loudly squealing brakes, the techs still couldn't reproduce the squeal. How this was so I don't understand as every time I hit the breaks they squeal loudly. After discussing this with Gary he complained that he "wasn't making any money off me" and was working Saturdays away from his family. He became rude and insulting. I chose to leave rather than engage Gary. I called the president, Bob Alvine, and after a brief conversation where he offered to "meet me halfway in a complete break job ( btw, they're half way price was over $120 more expensive than a complete Midas brake job). I explained to Bob that the salesman assured me the squeal was due to the car sitting and would cease after using the brakes to remove residual rust and that if I had known this issue wouldn't resolve I either would not have purchased it or would have negotiated a fix into the purchase price. Well, Bob must have trained Gary because he became insulting with his comments and accused me of being unreasonable. He uttered comments under his breath and was very condescending in his attitude. I felt insulted. As a lifelong subaru owner this will be the last car I purchase at premier, quality subaru in Wallingford will get my future business. They're sales department isn't the best but they are honest and have never been insulting to me, always fair. More
by Gspspinone
August 31, 2013
I went to Premier for two reasons, one Bob Alvine and two the reputation. I was not disappointed in the least. The friendliness and professionalism were top notch. Herman Winston was assigned to me. My the reputation. I was not disappointed in the least. The friendliness and professionalism were top notch. Herman Winston was assigned to me. My test drive was over 20 minutes were I was expecting about a 10 minute drive. When it came to my trade in plus the price of the new car it REALLY was not stressful. I had already did my research and Herman knowing I knew all the internet prices met me at a great compromise. By the time I drove out with my new car I even gave Herman a KISS!! More
by petbird
August 30, 2013
Trish was the sales rep my 19 yr old son used in April 2013 when he bought his first car on his own. Trish worked with him on the whole process. My son's experience was very smooth for someone who is a 2013 when he bought his first car on his own. Trish worked with him on the whole process. My son's experience was very smooth for someone who is a first time car purchaser. I thought Tricia's demeanor and personality were great. So, when we were looking to get our daughter her first car we naturally thought of Tricia. Tricia listened to what my daughter was interested in and what she was looking for. Tricia would call and or text us what was ready to be seen and test driven. She worked tirelessly to get just the right car that my daughter needed. My husband was with my daughter to pick up the car. I received a phone call when they arrived home from my daughter very excitedly telling me that she has her car and what Tricia did for her. Tricia gave her balloons and a car freshener and of course a hug. I was so touched that Tricia was so thoughtful of my daughter. My husband and I were talking today that when we are ready to buy another vehicle for our family we would definitely to back to Premier Subaru and especially to back to Tricia. Another satisfied customer. More
by kanga5
August 08, 2013
I had a great experience buying my first subaru. Herman is very informative & helpful in making my decision in purchasing the legacy. He helped make a good decision . Very professional & he's a great ass is very informative & helpful in making my decision in purchasing the legacy. He helped make a good decision . Very professional & he's a great asset to the company. More
by scango16
Employees Worked With
Herman Winston
