Premier Subaru

Great company to deal with from the moment you enter the door! No high pressure salesfolk using quichey phrases, and always brutally- honest interactions. Reminded us of the "no- haggle" policies of the old door! No high pressure salesfolk using quichey phrases, and always brutally- honest interactions. Reminded us of the "no- haggle" policies of the old Saturn dealers. From the beginning of our transaction to the final step, all of the folk involved handled the sale with utmost professionalism as is being taught today. Adam Arsenault, our salesman, knew his product well and clearly assessed our needs offering the very best he knew how. It was explained that since Subarus are always being brought in as "NEW", direct from the factory, there exists a price plan that only reflects that distinction- no clearing out of old inventory here with psuedo- hyped- up end of model year sales with drastic cuts as is typical at most other car manufacturers this time of year. Our trade-in was priced fairly according to Kelly Blue Book, etc guides, unfortunately "sans" the NADA guide which most municipalities including our city overuse to assess one's annual vehicle taxes. Adam Arsenault was aided in our car-buying process from his staff: Will Petrilllo; a sales-closer, Rodney Pomerleau; a business manager, and the guys in service who prepared the car! All of these folk, along with Adam, knew their part of the dramatic process well and handled our transaction professionally. A better performance could not be had! A shout-out to the guys who prepped the new car as we didn't catch their names (not an easy task to do with a WHITE car)! We look forward to our first interactions with the service department scheduled for the upcoming Fall season. We will expect no less than what was experienced during the sale. Overall, we highly recommend this dealer! More

We had a very positive experience purchasing a new 2014 Outback from Daniel Caraglio at Premier Subaru. I was so impressed how Daniel skillfully and efficiently worked with us and another family at the sam Outback from Daniel Caraglio at Premier Subaru. I was so impressed how Daniel skillfully and efficiently worked with us and another family at the same time. He actively listened to our desired features, patiently went over every aspect of the car we chose, and answered each question with full clarity. Daniel is passionate about helping us, which I have never experienced in a car dealer. Thank you, Daniel, for revolutionizing our car buying experience! We are also very pleased with the price negotiation process at Premier Subaru. It was short, honest, and pleasant. Within minutes, we got a price quote that was significantly lower than the ones we got from our local Subaru dealers. Although we are about an hour away from Branford, I would definitely go back to Premium Subaru for any future car needs. I would wholeheartedly recommend Premium Subaru to anybody who is looking for a Subaru. More

Our sales consultant Herman Winston was the best. Thorough. Knowledgeable. He patiently answered all our questions and was able to get us a reasonable price. And when the car arrived, he spent qual Thorough. Knowledgeable. He patiently answered all our questions and was able to get us a reasonable price. And when the car arrived, he spent quality time helping us understand our car. Thank you. More

This is my second purchase at Premier Subaru Branford and my spouse has purchased 3 cars from them as well. Always a good experience! Barb Mullen is wonderful as is everyone we deal with there from start to my spouse has purchased 3 cars from them as well. Always a good experience! Barb Mullen is wonderful as is everyone we deal with there from start to finish. This last time the process was so streamlined and easy that I was able to take my car home same day, actually within 4 hours! I bought the Crosstek XV and am loving it. It had everything I was looking for and more. Many thanks to Barb and the team at Premier for making car buying a pleasant, fun and very satisfying experience! We will be customers of Premier for all our future car purchases and service needs!! More

My wife and I had an excellent experience at Premier Subaru. Tom Backes was knowledgeable, personable, and worked hard to make sure that we were happy and comfortable with our purchase. We felt that w Subaru. Tom Backes was knowledgeable, personable, and worked hard to make sure that we were happy and comfortable with our purchase. We felt that we were working with a person who really cared about providing us with a car at a price we were comfortable with, rather than just making a deal. He was really easy to talk to and made an effort to get to know us. Mike Meyer made sure that we understood the process and exactly what we were purchasing. He never pushed anything on us, rather he laid out our options and what that would mean for us. Premier Subaru cares about people and being loyal to their customers. We would recommend Premier Subaru to our family and friends. More

Great experience working with Adam. My family and I will be recommending friends and family to Premier Subaru when they are looking for a car! be recommending friends and family to Premier Subaru when they are looking for a car! More

The energetic principals at this dealership went all-out to provide me with an exceptional lease-purchase experience. Besides(in their performance) matching the overall-exceptional nature of the product sel to provide me with an exceptional lease-purchase experience. Besides(in their performance) matching the overall-exceptional nature of the product selected, these people were enthusiastic, factual, effective, patient, and just plain nice and a pleasure to do business with. More

Herman was very pleasant to work with. He filled me in on all the information I needed. If he didn't know the answer to a question he found the answer immediately. He was extremely patient with me while I de all the information I needed. If he didn't know the answer to a question he found the answer immediately. He was extremely patient with me while I decided if I wanted a new or pre-owned car and took me for several rides so I could test drive each car I was interested in. When purchasing our car he tried his hardest to move us along as quickly as possible. Herman has even called after I was home with my car to see if there was anything else that was needed. Herman was great to work with! More

I unfortunately had to trade in my 2013 XV Crosstrek for a new one due to a mishap in the service department. The trade was negotiated and smooth and the customer service was excellent. Despite the issue a new one due to a mishap in the service department. The trade was negotiated and smooth and the customer service was excellent. Despite the issue, my impression has not been tarnished. I will continue to be a dedicated Subaru driver and customer of Premier and ONLY Premier! There customer service was undeniable. Adam Arsenault is the best car salesman and customer service representative I have ever worked with. He is an outstanding man, and I couldn't thank him enough for all of the hard work and dedication he provided during this experience. I am so pleased with him as a person and a business man. All of the employees that I've dealt with thus far have been amazing as well, but Adam stood out beyond the others. I'm more than pleased with everything and I'm excited to get better acquainted with my new XV Crosstrek. More

He was pleasant, knowledgeable, and wasn't pressuring. He was flexible; willing to accommodate my different interest and assisting me in choosing the right car for me. pressuring. He was flexible; willing to accommodate my different interest and assisting me in choosing the right car for me. More