Premier Subaru

We worked with Frankie Perez, who was wonderful. He made trading in our old 2001 Subaru Outback and purchasing our 2014 Subaru Forester a real pleasure, answering all of our questions and taking the time to trading in our old 2001 Subaru Outback and purchasing our 2014 Subaru Forester a real pleasure, answering all of our questions and taking the time to make sure we were satisfied with our purchase. He also followed up with us afterwards, which was greatly appreciated. We highly recommend Frankie and Premier Subaru! More

At the beginning of my appointment with Mark Gennette, my sales consultant, I told him I had "come to look". He really listened to the list of features I was interested in, and his patience in answering all sales consultant, I told him I had "come to look". He really listened to the list of features I was interested in, and his patience in answering all my questions set the tone for an unpressured and leisurely experience. The very lengthy test drive covered different road types and traffic conditions. Mark and Rich Johnson put their heads together and 5 hours later I was no longer looking--I was purchasing a new 2014 Forester. I have had the car for a week, and Mark is still helpful when I have a question the manual in unclear in explaining. It was truly a pleasure working with Mark, Rich, Rodney and Premier Subaru of Branford, and I would highly recommend them to anyone interested in purchasing a vehicle. More

Mr. Winston was very enthusiastic about the cars and the dealership that he represents. He spent about four hours working with us and allowed use to drive three different vehicles so that we could decide w dealership that he represents. He spent about four hours working with us and allowed use to drive three different vehicles so that we could decide which vehicle to lease. Mr. Winston made every effort to insure that we had a positive car leasing experience. He answered all our questions honestly and determined what our priorities were before offering test drive activities.. Once we had decided on the vehicle that we wanted, he and his associates provided us with honest answers and clear financial information that allowed us to decide on a Subaru Outback Limited 3.6R automobile. Our overall car buying/leasing experience was very positive and I / We will honestly recommend Mr. Winston as a salesman and the dealership to family and friends. More

From start to finish, it was a refreshing and pleasant experience coupled with an unparalleled customer relationship management. A distinctive follow-up and advisory structure added to a sound human relat experience coupled with an unparalleled customer relationship management. A distinctive follow-up and advisory structure added to a sound human relation expertise close the sale. The business environment is pleasing and serene.In all, the saleslady in person of Lucy Evans was exceptionally outstanding all-through. More

I got my new forester 2014 at Premier Subaru. From the moment I sent the first e-mail and to the time I drove home in my new card, I enjoyed my purchasing experience. Mark was my sales consultant and his moment I sent the first e-mail and to the time I drove home in my new card, I enjoyed my purchasing experience. Mark was my sales consultant and his honesty and patience made me buy the car; he took the time to deal with me, my wife and 2-year-old son (not easy). I had two cars in mind, but Marks knowledge and experience helped me to pick the forester. By the time we sit down to talk about the price he gave me a pretty good deal on my trade and two hours later we were driving back home. More

Mark Gennette helped me with my recent purchase of a pre-owned Subaru Outback. I cannot say enough good things about the dealership and the people that work there. Mark was very patient and took me arou pre-owned Subaru Outback. I cannot say enough good things about the dealership and the people that work there. Mark was very patient and took me around in three different cars before I made a decision to purchase the right car for me. I would say this was an "experience" buying a car at Premier. They do not stop at buying the car. I receive reminders when service is due on my car, I find the service department to be the best I have ever brought a car to. Ashley and Gary are so helpful and friendly. Mark checks in with me to be sure my car is working out for me, if I need anything for my car, and even sent me birthday wishes on my birthday. I use "experience" because it has been a wonderful purchase in my life that makes every day driving a pleasure. The Subaru is a very comfortable car and excellent on the road. Thank you Mark! More

My husband and I visited Branford Subaru yesterday. Our overall experience was a great one. Daniel was knowledgeble, courteous and attentive. Daniel has impressive people skills which will serve him well i overall experience was a great one. Daniel was knowledgeble, courteous and attentive. Daniel has impressive people skills which will serve him well in future. As time was a factor for us, Dan was able to expedite our purchase and get us in our vehicle that day. Detail stepped up to get us out on time, and considering it was a busy Saturday was greatly appreciated. Dan went above and beyond, as far as to let our 8yr old borrow his tablet to keep her occupied while she waited. The dealership overall leave a very positive impression, showroom was clean and well organized. Sales staff were all courteous and pleasant. Service department was clean and updated. Service sales people seemed pleasant and amicable. Again for a busy Saturday, things seemed to run very well. Its a true test that a business is well run to see it on one of its busiest days. Also, observing folks waiting spoke volumes. Customers seemed patient and willing to wait vs the irritated impatient attitude that can develop when people are asked to wait. The only criticism that I have, is regarding the quote given over the phone.( not given by Daniel) We ended up if Branford, because of a reasonable quote for a leased car over the phone. I knew what I wanted, gave specifics over the phone and was quoted a number over the phone. I was not informed this quote was based on Tier 1 credit score. I had a specific number in mind and spent all day thinking this would be payment, then 10min before leaving was informed because we were not tier 1 credit it would be 60.00/per month more. I have to admit, I dont like suprises- it would have been great to know this BEFORE and be mentally prepared ahead of time. I was embarrassed and felt I had no choice at that point to finish the deal. I really dont like having to make decisions like that without having time t think. I felt as if my hand was forced. . It was an education for me, I now know I need to know my credit score specifically BEFORE I go in. I would suggest when giving specific quotes over the phone, make sure people understand it is based on the Tier 1 score. Saying......" Good News" we can do this for a specific price is very misleading, assuming all have Tier 1 credit scores. Kudos, to those folks that are able to maintain that, but for the rest of us, we are working on it. Had I been informed that price was based on credit score we could have worked this out first, saved me the embarassment and overall had a Stellar experience at Premier. Daniel was very apologetic about this and was made aware that the only reason we made the trip to Branford ( from Fairfield) was as a result of the quote given over the phone. Overall, we would use Premier again, specifically Daniel if possible. I have my eye on a Crosstrek, and now with my new lease I get 35 months to get myself to tier 1! Warm Regards Gail and John Bell ( and Ava) ps We enjoyed having Daniel as our lunch guest More

Danny was wonderful! Very friendly! He made my first car buying experience pleasurable and comfortable. He promised to call me to see how everything was and he did. So excellent! Would definitely recommend buying experience pleasurable and comfortable. He promised to call me to see how everything was and he did. So excellent! Would definitely recommend him to my friends who would be interested. Wonderful salesman! Keep up the great work! Loving my new Subaru! More

Lauren was exceptionally helpful in finding us the model that we needed. Other dealerships were telling us that we would have to wait at least a couple of weeks. She managed to procure us a vehicle which that we needed. Other dealerships were telling us that we would have to wait at least a couple of weeks. She managed to procure us a vehicle which not only matched our needs, but exceeded them within a couple of days! We could not have found a more professional, pleasant, and competent person if we'd put in an order for one. Luckily, Lauren was the one to help us, and did so in a remarkable manner. (Thanks Lauren!!!) Our sales rep, Daniel, was very knowledgeable about all the features and any other information we asked him about regarding our car. We found him to be very personable and made us feel not so much as customers, but friends who he wanted to feel satisfied with our purchase. He was not "pushy" and made us feel comfortable and at ease. We would certainly recommend this dealership and these 2 individuals to anyone interested in a new car. We also feel we would return for any future purchases. More

We have been dealing with another car dealer (another brand) for a number of years. Have found their service and charges not acceptable. Premier Subaru was recomended to us, so we had alot of questions brand) for a number of years. Have found their service and charges not acceptable. Premier Subaru was recomended to us, so we had alot of questions for them re their service. We found them to be honest and when we decided to buy a new car, we wnt to them and found them very easy to work with really did their best to help us understand the "new" wrkings in the car. Its' been twelve years since I bought a new car, and I am delighted! So, kiudos to Jeff and Dan at Premier! More