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Premier Subaru

Branford, CT

4.8
3,040 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,040 reviews

October 27, 2014

Great experience It's a very good place to go and buy a car the people over there are very friendly and they work with you on the price and trying to get you a very go More

by Hidekel809
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ted Astarita
October 25, 2014

Enjoyable experience This was a no pressure, let me take care of you kind of experience. Pleasant people who are genuine in their approach to selling you a great car. My 1 More

by Karen Sousa
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
October 24, 2014

Very helpful! I picked up my Subaru Outback from Premier yesterday. Even though the dealership didn't sell me the car, as it was a fleet vehicle, Danny couldn't ha More

by leslieabc
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
Yes
October 24, 2014

Christine and Tony's 2011 Forester At pickup, our certified Forester Premium was immaculate and had only a couple of minor blemishes on the body to show for the years and 22,000 miles o More

by abcbar
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
October 19, 2014

Great Dealership This was the best experience I have ever had purchasing a vehicle. I ended up leasing a vehicle with the help of Helena Oconnell. I was having lots More

by mary&matt
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Helena O'Connell
October 18, 2014

Barb Mullen is the best!! I have driven Subaru Forester's for the last 15yrs, 2 prior leases then we finally purchase one in 2005. We recently decided it was time for a new c More

by diane.addariodepalma
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Barbara Mullen
October 17, 2014

Pete Delgado - Honest, helpful & professional sales rep!! I read numerous reviews of various Subaru dealerships in my area and after reading all the very good reviews for Premier Subaru in Branford, my wife a More

by rtkmystic
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
October 14, 2014

Barb Mullen is the best sales rep in CT! My experience with Premier Subaru (Branford) was a bit of a headache but overall very pleasant. I went to Premier to test drive a certified used ca More

by jacquesc
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Barbara Mullen, Brian Iaguessa
October 03, 2014

Great Experience We just bought our second Subaru from Premier Subaru and the experience was just as as positive this time as last. This dealership is very relaxed an More

by Duncan Sherwood
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Ted Astarita
September 30, 2014

Dissatisfied My experience with premier was not good at all, I wanted a impreza limited sport and although it was pre owned the supposed price was "non negotiable More

by mrb1gg
Friendliness
Price
Recommend Dealer
No
Employees Worked With
Helena O'Connell
Oct 14, 2014 -

Premier Subaru responded

We are sincerely sorry that your experience here at Premier Subaru was less than satisfactory. While we strive to make everyone happy, as in any business that is not always possible. We aggressively price all of our used vehicles and compare our own prices to others dealers with similar cars. Then we actually post our prices right in the windshield of each car on our lot. We use this "no games" approach in lieu of the dreaded "back and forth" negotiating process. Most people seem to love this as in most cases, our posted prices are far below what other dealers may take an hour to finally agree to. By the same token we try to make honest and real offers for customer's trades. We are A+ rated with the Better Business Bureau and the only Service facility for Subaru recommended by AAA. It appears you were not happy with either of our offers and for that we are sorry.

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