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Premier Subaru

Branford, CT

4.8
3,031 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,031 reviews

December 16, 2014

A great experience at Premier My salesman Adam Arsenault was fantastic. I had never leased a car before (or bought a new one for that matter!) and he made the whole transaction s More

by nancy.lewin.7
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Adam Arsenault
December 14, 2014

A simple joyous experience Helena found us out wandering the lot. She immediately understood what we were looking for and found us several options. Rather than feeling "sold to" More

by rsnodell
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Helena O'Connell
December 12, 2014

Love the team Gary and his entire service team are exceptional. I am always happy with the work done by the mechanics. I had a major service (90,000 miles) done ear More

by Joel sebastian
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Gary Christiansen, Brian Iaguessa
December 12, 2014

Mark & Debbie Johnson"They shared The Subaru Love & More" After finding the wherewithal to trade in the beautiful plasma blue purple car I found at Premier 2 years ago I convinced Mark to take a look at the n More

by 6o+ cars
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Other Employees : JP in service excellent detailed work and Danny in parts also comprehensive., Barbara Mullen, Ted Astarita, Brian Iaguessa
December 10, 2014

Quick and easy This is the fifth Subaru that we've purchased; a DL wagon (from the bad-old days of the 70's), three Foresters (2002, 2006, and 2014), and now a 2015 More

by rlbernstein
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Other Employees : Ted Astarita
December 09, 2014

Leaky Tire I went into Premier Subaru to test drive a 2012 Forrester I found on their website. Upon getting in the car for the first time, the low tire pressure More

by dpagini
Customer Service
Quality Of Work
Friendliness
Recommend Dealer
No
Employees Worked With
Other Employees : Scott Collins
Dec 17, 2014 -

Premier Subaru responded

Mr. Pagini/ As are posting this public response after a considerable amount of correspondence with you, as well as with Subaru of America, who, had provided you with no adjustment or goodwill. We are truly sorry that you feel as if you have to use such a statement about your experience – especially as our company has attempted to work with you throughout your tire situation. We further have seen, from our search of the internet, that your name is attached to other poor reviews left for other providers. Seemingly, you have made this a habit. Furthermore, we are sorry that you had to threaten us with poor reviews if you didn’t receive, in your opinion, a satisfactory resolution to this matter (a free tire) as indicated in the emails you provided to us. As you know, you picked up your vehicle on 10/03/2014 at 32,052 miles. At the time of pick up, the TPMS light was on and we scanned the system and found that the left rear tire was low on air. We reset all of the tire pressures and the TPMS system. There were no further service visits by you, phone calls to our dealership or contact of any kind until 12/02/2014 at 34,156 miles. The car was brought in for a TPMS light by you. Our technician noted that the Left Front Tire (a different tire) had a nail in it – proximate to the shoulder of the tire – requiring replacement of the tire. This was documented by two of our certified technicians. So that you could avoid the need of having to purchase four tires (due to the circumference specifications required by Subaru), we arranged to have a new tire shaved to the correct depth for you. We offered you a substantially discounted price on this matter. You then called us and we offered an additional service credit towards this price. It was at that time, via email, that you indicated that you would use social media and review sites to vent your displeasure that we wouldn’t resolve this situation through the replacement of the tire without charge. We have submitted a full record of information to Subaru of America on this matter, as well as a copy of the original road hazard and tire protection plan in which you were offered, but declined (via your signature on the declination line). That plan would have covered the situation that occurred to you. We are sorry that you feel as if the arrangements we made to help you were not sufficient enough. As we indicated, we simply could not bow to your threats of placing negative reviews, in exchange what we believe is right. We understand that you may have had your tire patched at another organization. As we indicated, we will NOT patch a tire with such close proximity to the sidewalls. Our customers safety is of paramount concerns. Subaru of America indicated to us that they have closed your inquiry and we have done the same.

Jan 06, 2015 -

dpagini responded

I would like to take a chance to add some new details to my review, and address a few of Premier's statements in their response. First, after the submission of my original review, I contacted Subaru of America to file a complaint. Subaru was extremely helpful, and asked us to bring the car to another Subaru dealership for additional diagnosis. The other dealership told us there was no metal in the tire, and the tire was leaking because of a failed patch, in the center of the tread. In addition, I found two other pieces of relevant information through my dealings with Subaru of America. The first was that Premier sold us our Forester with an outstanding recall on the brake lines. The recall was issued in July, and we purchased the car in October. I can't imagine a lot of customers would be excited to hear that cars are being sold off the lot with outstanding recalls, because I know we certainly were not. I was also able to obtain a copy of my car's initial inspection completed by Premier on 6/26/2014 which indicated that the TPMS light was in fact on as far back as June. This means the TPMS light was active on 6/26, 10/2, 10/3 and 10/4, yet we were told there was no problem with the tires. Outside of extreme coincidence, I find this explanation offered by Premier to be completely unfounded. To address a few statements in Premier's reply... Premier states that Subaru of America provided us with no adjustment or goodwill. This is a false statement. Subaru of America was a pleasure to deal with and apologized for the poor experience we had at Premier. They had the tire patched correctly for us, and offered us additional compensation for our troubles which was far above and beyond anything we were looking for. The Subaru brand was, and continues to be, a brand we trust and will turn to in the future. It's just a shame this dealership can operate the way they do under such a stand up brand. If we are guilty of anything in this ordeal, it is absolutely that we waited too long to bring the car/tire back to Premier. I will completely own up to that. I do not, however, think that had we brought the car in after just a few days, would our situation have been any different. I even confirmed that exact presumption with Tom Backes over the phone on 12/3 or 12/4 when we discussed this exact matter. The time between bringing the car back to Subaru does not change the facts of the surrounding issue, and I even suggested that Premier use the car's on-board computer to confirm the multiple occurrences of the TPMS light within days of our purchase. I continue to fail to see how declination of a road hazard and tire protection plan is relevant in this matter. I agree with you, had I purchased the additional insurance, this would be less of an issue. That does not change the fact that we believe, and feel we have evidence to the fact, that there was a problem with the tires before the vehicle was sold to us, and was knowingly covered up. What else is the explanation for telling us on 12/2 that there was a nail in the tire, when, days later, another discovered no nail and a failed patch? Why would Premier not tell us there was a faulty patch? Were you trying to sell us $700 in tires? I understand that you may have a policy not to patch tires with holes close to the sidewall, but why did the service center claim a nail was the problem when in fact, it was a bad patch? I would love to hear the answer to that. You also accuse me of having a habit of poor reviews; that is an interesting tactic, to attack the customer. I have, in fact, had another poor experience with a dealership, which is what brought me to Premier in the first place. Does that exonerate Premier in this matter? Not in my opinion. Is that why you told me there was a nail in my tire? That accusation only serves to confirm my scorn.

December 07, 2014

Brilliant! This was our second lease of a Subaru for our daughter and I am on my third from Premier Subaru. Never is the process so pleasant, fast and efficient More

by appleblossomteacher
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Other Employees : Adam Arsenault
December 07, 2014

Great experience overall I had a great experience at Premier Subaru purchasing my first car. Tony was extremely helpful and knowledgeable about Subarus and seemed to personall More

by Samantha Browning
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
December 05, 2014

Engaging (Not High Pressure) Salesmanship I was pleased with the experience interacting with Tony and then with Rodney at Premier Suburu. Tony was knowledgeable about the product and was quick More

by Robert Landback
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
December 04, 2014

Very pleasant experience This is our 1st new car in 14 years and we were unnecessarily dreading the process. All the staff at Premier were welcoming and efficient - we were ne More

by Mayadangelou
Customer Service
Friendliness
Price
Recommend Dealer
Yes
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