Premier Subaru

Responsive and Helpful While buying a car has always been a mysterious experience re: pricing, the Subaru experience was less so in working with the COSTCO auto program. Ton While buying a car has always been a mysterious experience re: pricing, the Subaru experience was less so in working with the COSTCO auto program. Tony was responsive and helpful - especially in showing me how to use the digital parts of my new Cross Trek - and the final negotiation process with Rob worked well. More

Delighted again I recently visited Premier Subaru to have my 2014 Forester serviced. I had a small problem with the car and when I called, Ericka invited me to come I recently visited Premier Subaru to have my 2014 Forester serviced. I had a small problem with the car and when I called, Ericka invited me to come right in so that they could help me. When I got there I asked if they could perform some additional service which would save me from making another trip (my appointment was scheduled for the following week). Even though they were obviously busy, Gary and Scott went out of their way to help me. While I waited for the service to be performed, I visited the showroom to ask some unrelated questions about features on the new Forester. Herman was more than willing to spend the time answering all of my questions. When my car was ready, Gary personally reviewed the results with me and made sure that I was happy with the resolution of the original issue. Once again, I was treated like I was their most important customer and appreciate the efforts of the service and sales team. More

Arguably the best car buying experience I have ever had. From start to finish (even after I drove off the lot) my experience at Premier Subaru was incredible. I don't often write about my buying efforts goo From start to finish (even after I drove off the lot) my experience at Premier Subaru was incredible. I don't often write about my buying efforts good or bad, but this time I felt I needed to express how happy I am with this purchase. Adam, Rod and Co. made sure I got what I asked for without any hassles or issues. The price was fair and I felt good during every aspect of this sale. They treated my like a valued customers from the second I walked through the door. More

Great Experience Herman Winston took all the stress out of the car buying process and made the whole experience very enjoyable. This was my first time buying a car by Herman Winston took all the stress out of the car buying process and made the whole experience very enjoyable. This was my first time buying a car by myself, and Herman was always available to take my phone calls and assist in answering all my questions. I'm now the proud owner of a 2016 Subaru Crosstrek and I could not be any happier with my purchase and my decision to shop at Premier. More

Purchased a used legacy Was a little hesitant to go here because of a bad experience our daughter had. But it's convenient to our house so we went. Pleasantly surprised as Was a little hesitant to go here because of a bad experience our daughter had. But it's convenient to our house so we went. Pleasantly surprised as the whole experience from start to finish was really stress free. Jason our sales associate was great and we never felt pressured. We're hoping the service remains just as good in the future. More

Forester Purchase Tony was very friendly and helpful in let us make our decision on the model. We test drove Outback and Forester. Then went back with more questions. T Tony was very friendly and helpful in let us make our decision on the model. We test drove Outback and Forester. Then went back with more questions. Then test drove again to decide which one to purchase. There was no price haggling ( ref Costco ). I am taking up on his offer to come in for second introduction to all the control buttons. Excellent person, helpful and friendly. Satish Dhawan More

First time buyer, sold with a smile Let me begin by saying I was not planning on buying a new car when I walked in that day; I was only prepared to test drive a few options. Upon arrival Let me begin by saying I was not planning on buying a new car when I walked in that day; I was only prepared to test drive a few options. Upon arrival my shopping buddies and I were greeted kindly by Helena, she immediately made me feel comfortable about not knowing exactly what I wanted, not knowing much about the cars available, and not knowing the extensiveness of what goes into buying a new car. I had visited another Subaru dealer earlier that day and they didn't have many cars available, at Premier Subaru I had many options to look at and if a car wasn't available Helena was able to give details as to which model would be coming in and what date it would be there. All of the employees seemed engaged and happy to be working both times I visited. In the end it was Helena's energy and precision that gave me a well needed push to not settle for anything less than what I wanted; a brand new 2016 Forester and no cosigner! More

Excellent and Pressure free buying experience Went to Premier Subaru on Black Friday to see what type of used Legacy Inventory they had on site. Found a 2015 Subaru Legacy in Excellent condition. Went to Premier Subaru on Black Friday to see what type of used Legacy Inventory they had on site. Found a 2015 Subaru Legacy in Excellent condition. Went into the show room where I was greeted by Adam Arsenault. We spoke about a couple of different Legacies that were in the parking lot and went on a test drive. Adam was very knowledgeable about the Legacy and didn't put a lot of pressure on myself and fiancé about purchasing the car. When we returned to the dealership, Adam gave us a time alone in the car to discuss. Adam and the Premier staff made purchasing the car very easy. They offered a more than fair value for my trade in and offered a great financing rate for the car. Rob made finalizing the purchase a breeze. We went through all the numbers to make sure there weren't any mistakes. Once the purchase was finalized, Adam took us through all the different features of the car and how to properly use them. A great car buying experience and I would definitely recommend going to Premier Subaru. More

Exceptional Staff! The Sales staff was professional and courteous. I was very pleased throughout the whole process of buying a Subaru. I had to order my vehicle and To The Sales staff was professional and courteous. I was very pleased throughout the whole process of buying a Subaru. I had to order my vehicle and Tony always kept me in the loop as to where and when my vehicle would arrive. He was a pleasure to work with and I couldn't be happier with my new Subaru! More

Premier Subaru in Branford - The best Dealership Exceptional Dealership! Both Sales and Service always make you feel welcome. Adam Arsenalt is a great Salesman and was very thorough when going over t Exceptional Dealership! Both Sales and Service always make you feel welcome. Adam Arsenalt is a great Salesman and was very thorough when going over the Navigation System and connecting the Bluetooth in my new 2016 Crosstrek Limited. I highly recommend this dealership whenever anyone asks me where I purchased my Subaru. Thank you all so much for the friendly and positive attitude. More