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Premier Subaru

Branford, CT

Overview
Employees
Reviews
Vehicles
4.8
3,031 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 3,031 reviews

August 05, 2023

Very helpful. Felt comfortable the moment I walked in. Very friendly people all around, even those that I was not dealing with. Glad I took the recommendation of More

by bdraz
Recommend Dealer
Yes
Employees Worked With
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Andi
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Oct 28, 2023 -

Premier Subaru responded

Hi, thanks for your great review, and for giving our dealership such a high star rating! Our team is available should you require any extra help.

August 04, 2023

Premier Subaru is a high quality dealership. The customer service is top notch. The atmosphere is very welcoming. The employees are friendly and knowledgeable. Overall, excellent experience. More

by jenniferl_shea
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tim Harris
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 28, 2023 -

Premier Subaru responded

Hi, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. Our team is available should you require any extra help.

August 04, 2023

Beware of large markups on parts prices above MSRP and deceptive invoice statements listing retail prices that are not the actual MSRP, but the inflated price. I recently had the strut and mount repla More

by aacryan
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Nick Koumoutseas
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Aug 04, 2023 -

Premier Subaru responded

Mr. Pelto/ Our team attempted to assist you the best we could with pricing, including a 15% discount on the full amount of the parts and the associated labor. We also supplied you with a complimentary loaner vehicle during the duration of the service. Typically, there would have been a charge for that car. We use the most current and up to date Subaru pricing book for parts and accessory prices. These feeds are daily and adjusted daily based on Subaru of America parts book changes. Online websites, including our affiliate websites, may advertise something less expensive on occasion for marketing purposes - but, it is required that you purchase it online and be responsible for the appropriate handling and shipping fees. On some parts - and Subaru of America is very clear on this - the online parts purchases do not come with the Subaru parts warranty - so, you would be responsible for the full repair in the event of a corresponding failure. We attempted to educate you on these issues as best as we could and provided you with every accommodation - inclusive of a combination of a discount and a complimentary loaner vehicle.

Aug 04, 2023 -

aacryan responded

Hi, I appreciate you taking the time to respond, I was not made aware of all the points you speak to when I was there but can't say they address my fundamental concern, which is transparency in pricing, which could benefit others when they are deciding where to have service performed. The discount you provided is appreciated and I mentioned it in my post. As to loaner vehicles you advertise them as complimentary which is actually the reason I go to you, please don't hide the charge elsewhere, that feels deceptive. I do not dispute you can charge whatever you want based on your need for profit or any other reason, not a problem. However I think people should know when they are paying above the MSRP so they can make informed decisions. It feels like a predatory practice to charge way above MSRP for a part and state in the invoice that it is the retail price. You are an automotive dealer and this is well established for car sales. Would you sell me a car for above MSRP and tell me I was paying retail? As to the parts warranty I am surprised to hear that Premier or Subaru would not warranty "some" parts purchased from you from defect...and if I am paying extra for failure insurance of a part, I think I should have a choice.

Aug 04, 2023 -

Premier Subaru responded

Our company is up front with pricing - all the time and have for more than 24 years. It is one of the reasons that we are the only Subaru dealer approved by the AAA of Connecticut for Automotive Service. We do not engage in predatory pricing whatsoever, and, use the factory price book provided to us - and it is automatically downloaded on a daily basis. Our loaner cars are complimentary to those individuals who have purchased vehicles from us - and, your vehicle was purchased elsewhere. We waived that charge for you to assist you with the repair. We always stand behind our work - but, Subaru of America is clear as to what is necessary to effectuate a "parts warranty" with a part purchased online. We, obviously, do not control their protocols. As you did complete the repairs with us - with parts provided by us - on a repair order - the repair is covered by a 12 month/unlimited mileage warranty - good nationwide.

Aug 04, 2023 -

aacryan responded

Your attempts to educate me have not fallen on deaf ears. What I am hearing is that corporate Subaru (not Premier) has a two tier OEM parts system, sold associated with their dealerships (your website links to "our online parts store"), for pickup at your parts counter, with competitive market prices on parts, that you cannot use because they can't be warrantied, which is outside your control. Instead you must utilize different OEM parts at a much higher price, obtained from the same parts department, based on a non-public daily changing Subaru price book. You have been honorable for 24 years, as testified by AAA, and you are not just using the same parts from the same place at a large markup, claiming to be sold at MSRP. In that context, my apologies for misunderstanding the web of parts supply and profit in the Subaru ecosystem...valuable info, thanks

August 04, 2023

Such a lovely man. He was so helpful and explained tcomplicated issues so that even I could understand them. More

by barbryden91
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jake Guercia
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Nicki the wonderful person who taught us how to drive the car
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Oct 28, 2023 -

Premier Subaru responded

Hi, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

August 03, 2023

Adam Davis was very helpful, pleasant and efficient. Great service, comfortable and clean waiting room. More

by pamelagalatioto
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Adam Davis
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 28, 2023 -

Premier Subaru responded

Hi, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

August 03, 2023

Service is not bad, but need to wait for a long time for the desired parts, which cause the delay of the repairing. More

by qhuaweng
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dominick Santoli
3.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 28, 2023 -

Premier Subaru responded

Hello, we appreciate you taking the time to leave us this feedback. Please contact our Manager at (203) 481-0687 so that we may ensure your experiences with our dealership are more pleasant moving forward.

August 02, 2023

Very happy with everything about Premier Subaru and the outstanding customer service. Definitely worth the drive from Norwalk! I feel confident that my car is now getting the best service, after years of More

by n/a
Service Price Transparency
Workmanship
Service Time
Recommend Dealer
Yes
Employees Worked With
Cristal Bello
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Oct 28, 2023 -

Premier Subaru responded

Hi, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. Our team is available should you require any extra help.

August 01, 2023

I was lucky to have Matt meet myself & good friend Bev (aka: Clyde) on Sunday. His great humor & knowledge made the test drive & preliminary business processing seamless. Buying a car is stressful but Mat More

by Bonnie & Clydette
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andi Vilches
5.0
This rating includes all reviews, with more weight given to recent reviews.
Parker Pearlstein
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jack Basciano
5.0
This rating includes all reviews, with more weight given to recent reviews.
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Service manager (forgot his name), David Jones
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Oct 28, 2023 -

Premier Subaru responded

Hi, thank you so much for your feedback! Our team will be very happy to hear about your kind words and high star rating! Our team is available should you require any extra help.

July 30, 2023

I live in Milford but take all my auto business to Premier Subaru in Branford, best car and customer service around! More

by colleenhough
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Matt Keeney
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Juan Peguero
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Oct 28, 2023 -

Premier Subaru responded

Hi, thanks for your great review, and for giving our dealership such a high star rating! Our team is available should you require any extra help.

July 28, 2023

I feel that my car gets excellent care and service. I am happy with the service department and would never go anywhere else. More

by Jeanb
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Maegan Collazo
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Oct 28, 2023 -

Premier Subaru responded

Hi Jeanb, in order to deliver the best experience possible, we try to set high expectations for ourselves. We're so glad to receive your positive review. Our team is available should you require any extra help.

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