Premier Subaru

Positive Experience Both Rob and Jason are both very knowledgable and honest. Every step of the way they broke it down for me, and made the whole process enjoyable. Both Rob and Jason are both very knowledgable and honest. Every step of the way they broke it down for me, and made the whole process enjoyable. More

"Driven by What's Inside" I'll be honest, I am not a fan of car shopping. Driving down route 1, it's impossible to ignore the multitude of car dealerships that line the road. B I'll be honest, I am not a fan of car shopping. Driving down route 1, it's impossible to ignore the multitude of car dealerships that line the road. Besides variation in theme, what really sets these dealerships apart? From the moment my wife and I set foot in Premier Subaru, Eloise Fullington, our salesperson, showed me what makes Premier Subaru in Branford stand a cut above the competition. Courteous and efficient, Eloise spent more time listening than selling, and more time helping than pressuring us into a decision. She kept things low-key and gave us time to think about things when we needed space. She put getting us what would fit our needs above brand loyalty and, ultimately, that was what sold us on purchasing a car that day. Whether you are specifically looking to purchase a Subaru or are just beginning to look for a car, make Premier Subaru your first stop. More

Lucas made it easy for me when picking the best option that met my needs. When my lease agreement is up I will be sure to do business with Lucas. made it easy for me when picking the best option that met my needs. When my lease agreement is up I will be sure to do business with Lucas. More

Positive, patient & always willing to help. This was our first 6 month check up. Everyone we dealt with was excellent. Joe Zerbo especially. He was very professional & helpful explaining thin This was our first 6 month check up. Everyone we dealt with was excellent. Joe Zerbo especially. He was very professional & helpful explaining things to us. We really feel we're part of the Subaru family. More

Best Buying Expedience! Price and service was excellent with no surprises except for a few unexpected gifts! Honest and professional team made buying our new Subaru Outback a Price and service was excellent with no surprises except for a few unexpected gifts! Honest and professional team made buying our new Subaru Outback a real pleasure. Thank you so much to Kim and Barbara! More

Seamless buying experience Brian Canell responded inititially to my online request and set up a time for a test drive. Ted Astarita handled the job of showing the car, and Rob W Brian Canell responded inititially to my online request and set up a time for a test drive. Ted Astarita handled the job of showing the car, and Rob Weljkovic took care of the paperwork. They were all very helpful and at times entertaining! Ted was a pleasure to deal with as he even pointed out things to check that I would have forgotten. Great experience with personable people. Looking for a Subaru? Check them out! More

BAIT AND SWITCH FINANCING AND RUDE SALES PERSON. I WLKED OUT I FOUND HELENA TO BE RUDE AND WAS NOT HONEST IN HER INFORMATION SHE TOLD ME. MY CREDIT RATING IS 790 AND I HAD SET UP 1.49% FINANCING FOR 60 MONTHS AN I FOUND HELENA TO BE RUDE AND WAS NOT HONEST IN HER INFORMATION SHE TOLD ME. MY CREDIT RATING IS 790 AND I HAD SET UP 1.49% FINANCING FOR 60 MONTHS AND THE. CAR WAS PREPARED FOR ME TO TKE DELIVERY SATURDAY APRIL 2,2016 . I DROVE DOWN IN A RAIN STORM FROM COLCHESTER( APPROX.1-1/2HRS, DUE TO WEATHER). SHE TOLD ME THAT SUBARU ONLY DOES 1.49% FOR 36 MOS. AND THAT THAT WAS THE DEAL FOR MARCH ONLY, AND IT WAS NOW APRIL. RATE IS 2.9% IF I WANTED 60 OR 72 MONTH FINANCING. I TOLD HER I SPECIFICALLY MADE MY DEAL BY THE 31ST OF MARCH TO QUALIFY FOR 1.49% INCENTIVE THAT WAS OFFERED FOR QUALIFIED BUYERS, AND I GAVE A $500.00 DEPOSIT TO LOCK IT IN. HELENA TOLD ME THAT THE DAY YOU BUY YOUR CAR DOES NOT MATTER IT, IS WHEN YOU TAKE DELIVERY AND DRIVE OFF THE LOT THAT COUNTS FOR PURCHASE DATE. SOME VILLAGE HAS LOST AN IDIOT IF YOU EXPECT ME TO BELIEVE THAT CROCK. (MY HUSBAND WAS A CAR DEALER UP UNTIL 2014, SO I KNOW ALOT OF THE WAYS TO MAKE $ FOR A DEALERSHIP). TO PROVE HER POINT SHE EVEN ASKED ANOTHER EMPLOYEE WALKING BY ," DOES SUBARU EVER GIVE LOW FINANCING FOR MORE HAN 36 MONTHS?" OTHER PERSON SAID, "OF COURSE NOT"! ( AS IF ANOTHER EMPLOYEE WOULD SAY NO YOU'RE WRONG! COME ON, GIVE ME A BREAK. I FOUND HELENA TO BE ABRUPT, CONDESCENDING AND MADE NO EFFORT AT ALL TO TRY AND CORRECT SITUATION. I BOUGHT THE CAR WITH INTERNET SALES PERSON,DAVID TAYLOR, AND HE WAS OFF FOR THE WEEKEND. HELENA DID NOT ATTEMPT TO CONTACT HIM BY PHONE. I WOULD HOPE THAT WITH A $28,000 CAR SALE THE MANAGER WOULD HAVE TRIED TO CONTACT MR TAYLOR AT HOME TO FIND OUT THE FACTS OF THE FINANCING THAT HE AND I TALKED ABOUT AND WAS , I WOULD ASSUME, OK'ED BY MANAGEMENT BEFORE HE GOT THE CAR READY FOR ME. IT MADE SENSE TO ME THAT DAVID AND I MUST HAVE AGREED TO THE FINANCING BEFORE HE WOULD DETAIL AND READY A CAR FOR THE NEW OWNER. UNFORTUNATELY HELENA DID NOT SEE THE LOGIC IN THIS AND MAINTAINED HER STANCE THAT SINCE IT WAS NOW APRIL SHE HAD NEW FINANCING INCENTIVES FOR ME AND WHAT I WAS PROMISED WAS NO LONGER AVAILABLE. TO PUT THE TOPPING ON THE DISSATISFACTION OF YOUR COMPAINIES WAY OF DOING BUSINESS I HAD AUTHORIZED A $500.00 DEPOSIT ON MY CREDIT CARD. I GOT TO THE STORE TO DO PAPERWORK AND FIND OUT HELENA DECIDED TO PUT $1,000.00 ON MY CARD!! I WISH I HAD BOLD TO HIGHLITE THIS SENTENCE!, SHE CHARGED MY ACCOUNT $1,000.00 WITHOUT , I REPEAT WITHOUT, MY APPROVAL. I AGREED TO $500 NOT 2X THAT AMOUNT. WHEN I CONFRONTED HER ON THIS UNAUTHORIZED CHARGE TO MY ACCOUNT SHE SAID,"WE DON'T DO ONLY $500.00 FOR A DEPOSIT, WE DO $1,000.00!" I FOUND THAT HARD TO BELIEVE SINCE DAVID, SAID I COULD LEAVE $200.00 IF I WANTED TO, BUT DEALERSHIP REALLY WANTS MINIMUM OF $500.00 IF IT IS AT ALL POSIBLE. I COULD NOT BELIEVE THAT YOUR DEALERSHIP TOOK IT UPON ITSELF TO DOUBLE MY DEPOSIT WITHOUT EVEN TELLING ME. FORTUNATELY I DID NOT PUT ANY OTHER CHARGES ON THAT CARD THAT NIGHT AS THEY WOULD HAVE BEEN DECLINED PROBABLY. HER ACTIONS HAD MY CARD MAXED OUT!!! AS AN ASIDE TO THIS YOU REALLY NEED TO DO SOMETHING ABOUT YOUR CUSTMER SIGNING PAPERWORK AREA. THERE WAS NO CONFIDENTIALITY OR EVEN SPACE BETWEEN CUSTOMERS AND THE NOISE LEVEL WAS TERRIBLE!!! I HAVE NEVER SEEN BUSINESS DONE IN WHAT LOOKS LIKE THE SMALLEST MOTOR VEHICLE DEPT.WAITING ROOM. I RESENT NO PRIVACY AND OTHERS BEING ABLE TO SEE AND HEAR MY FINANCIALS! IT IS SO, UNPROFSSIONAL, AND IT IS AS IF YOU ARE TOO CHEAP TO PUT CUSTOMERS EVEN IN A CUBICLE OR ANY SPACE WHERE THEY COULD HEAR THEMSELVES TALK AND HEAR WHAT SALES PERSON WAS SAYING. EVERY OTHER DEALERSHIP I HAVE EVER GONE TO EACH DEALER HAD A DESK AND WERE FAR ENOUGH APART FOR PRIVACY. BENCHES FOR CUSTOMERS TO SIT ON AND OLD DESKS TO DO WORK ON- COME ON IT IS 2016!! GET A DESIGNER TO MODERNIZE AND MAKE YOUR WAITING AND SHOWROOM PRIVATE, SO YOU CAN TALK MONEY WITHOUT THE WHOLE ROOM HEARING!! I AM FORWARDING THIS LETTER TO SUBARU , THE ATTORNEY GENERAL AND BETTER BUISNESS BUREAU. I ALMOST FORGOT THIS ALSO HAPPEND--- ON MONDAY 4/4/16 SOMEONE FROM SUBARU CALLED AND WANTED TO KNOW IF MY EXPERIENCE WITH DEALERSHIP WAS GOOD OR NOT. I STARTED TO EXPLAIN THE ABOVE AND SHE INTERRUPTED ME AND SAID, "THANKS" VERY RUDELY AND ABRUPTLY AND HUNG UP ON ME!!!!!! I WAS CURIOUS IF SHE WAS FROM CORPORATE AS I HAD SENT IN A COMPLAINT SUNDAY EVENING ASKING FOR SOMEONE TO CONTACT ME. I GUESS SHE WAS NOT FROM CORPORATE AND WAS FROM PREMIER INSTEAD. THANK YOU FOR READING THIS LETTER, I HOPE IT WAS READ, SARI SHERMAN AS AN ASIDE I WENT FROM PREMIER TO ANOTHER DEALER AND BOUGHT A FORETER FOR $1,000.00 LESS AND AT ZERO % FINANCING! DO NOT FORGET THERE ARE MORE OF YOU TRYING TO SELL CARS THAN THERE IS CUSTOMERS TO BUY THEM!! More

Loved my salesperson! My experience was outstanding! My salesperson was honest and thorough. She even came in on her day off to be with me when I picked up my new car! The My experience was outstanding! My salesperson was honest and thorough. She even came in on her day off to be with me when I picked up my new car! The entire experience was enjoyable and relaxed. The name of my salesperson was Michelle Caron- I would recommend her to everyone! I even enjoyed my time with the finance manager- very polite and kind. More

Effectively a SEVEN HUNDRED DOLLAR conveyance fee -- Beware A conveyance fee is generally supposed to compensate the dealership for its costs in processing the paperwork and taking care of the DMV registration; A conveyance fee is generally supposed to compensate the dealership for its costs in processing the paperwork and taking care of the DMV registration; usually these fees are somewhere between $200-$300. At this dealership, they add FIVE HUNDRED for the "conveyance fee" and then charge ANOTHER $195 to register the vehicle. That's $700 for what costs them around $250. Stay away. More

Great experience We recently bought a car at Premier Subaru and worked with Helena O'Connell, among other members of the team. We had a great experience and will reco We recently bought a car at Premier Subaru and worked with Helena O'Connell, among other members of the team. We had a great experience and will recommend Premier and Helena going forward. Thank you. More