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Premier Subaru

Branford, CT

4.8
2,960 Reviews
PREMIER SUBARU IS HOME TO THE PREMIER ADVANTAGE BUYERS BENEFITS PACKAGE WHICH INCLUDES OUR PEACE OF MIND GUARANTEE -3 DAY EXCHANGE POLICY AVAILABLE ON EVERY NEW SUBARU WE SELL PLUS SO MUCH MORE! Premier Subaru is one of America's largest and highest rated Subaru dealerships. Premier Subaru is recognized as an elite Stellar Care Dealer by Subaru of America. In addition, Premier Subaru is AAA Approved and has received the A+ designation by the BBB. Premier Subaru is open for sales 7 days a week and service/parts 6 days a week. The company has a staff of certified Subaru technicians to ensure that you are completely satisfied with our work. In addition, repairs are covered for 12 months/unlimited mileage. Premier Subaru has one of the largest inventories of new Subaru models and used Subaru models in the Northeast. In addition, our Certified Preowned Subaru models are all priced under Kelley Blue Book.
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155 North Main Street

Branford, CT

06405

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Showing 2,960 reviews

August 09, 2016

Found the exact car I needed Purchased a certified pre owned 2016 Subaru Forester with just over 1,000 miles on it. The price was pretty unbeatable! After doing some research, I t More

by Alycia.harley
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Rob Weljkovic, Rose Elias
August 08, 2016

Love my new Crosstrek First time buying a car from Premier Subaru, and the experience was great. My salesperson Eloise Fullington was very pleasant to work with, and made More

by Rusty
Recommend Dealer
Yes
Employees Worked With
Eloise Fullington
Aug 08, 2016 -

Premier Subaru responded

Rusty/Thank you for your kind words about Eloise, Rodney and our team! We appreciate it! Thank you for your business and your confidence in our organization.

August 06, 2016

Incompetent, Rude,Unprofessional, ZERO interest in customer As another reviewer on Yelp said, if I could give this place negative stars I would! This is supposedly the ONLY AAA approved Subaru Repair shop in Co More

by Al O.
Customer Service
Friendliness
Quality Of Work
Recommend Dealer
No
Employees Worked With
Robert Alvine
1.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Barbara Mullen, Scott Collins, Gary Christiansen
Aug 08, 2016 -

Premier Subaru responded

Dear Attorney Oswald/ We believe that your review is unfair - and, your words actually hurtful to our team members. For more than 16 years, we have worked hard to ensure that we exceed the expectations of our customers. We truly care about the experiences that our customers have and, we are proud of our AAA Approval. Our team isn't an embarrassment - as you indicted, yet, is made up of long tenured employees that truly care about the customer experience. We are proud of our team members. While we aren't perfect - we know how to apologize for something that has gone sour and develop plans to correct it - and move beyond it. Customers want to do business with companies that they trust - and we want to be that company. We take complete exception though to the adjectives that you used towards our team members. You have chosen to air a very one sided correspondence into the internet when actually, your unreasonableness is a primary reason for our inability to meet your expectations. The Subaru of America owner's manual is very clear in the manner in which you need to achieve warranty work - and, the need to return to your selling retailer (of which we were not). While you didn't do that, we welcomed you and attempted to understand your frustrations with your audio system. You first brought your car into us on 06/24/2016 for a general service and a radio complaint. Our certified technician completed the work on your vehicle and, was unable to duplicate the issue that you had on your radio. We did indicate that we were expecting updated software and, would download that software when it was received. You spoke with Barbara Mullen, our Customer Concierge, after the service to voice your displeasure and, as an accommodation, Barbara agreed to cover 50% of the cost of a vehicle detail for you. On your service visit (08-03-2016), we downloaded an update to the audio software for your vehicle. When we tested the radio, it showed operating as designed. We indicated to you that, when driving the vehicle, if you found that you did have issues, that, pursuant to the Subaru protocol, you would need to return and we would have to do a more exhaustive diagnosis. During that visit, we also completed the cosmetic detail (we did it as quickly as possible as you ran very late for your appointment), as well as worked with our body shop to obtain an estimate for the damage that the exterior of your vehicle had suffered. As we indicated to you, we have all areas of our operations on camera and, for our mutual protection, video the vehicles for pre-existing damage. We also do a physical inspection of each vehicle - inside and outside - when the cars are received -especially for a detail. It was noted that the scratch on your dashboard was pre-existing and, therefore, not the responsibility of our detailing department. If you also check with your customer receipt, you will notice that Premier Subaru absorbed 100% of the cost of the detail and, not the 1/2 that we had committed too. As you should have been advised by your selling retailer, Subaru's loaner policy for warranty work is governed by the repair time a job takes. So, any of the repairs that you have requested wouldn't have qualified for a loaner vehicle. At Premier Subaru, we do have the largest loaner car fleet in Connecticut and are proud of it. We routinely provide vehicles to our customers when they request it - whether qualified under warranty or not. The priority is to those customers that have purchased cars from us - then, to all others. During your last visit, we had our entire fleet either out with customers - or, pre-reserved. So, it would have been impossible for us to have provided you with a vehicle. Attorney Oswald, your unreasonableness in personal actions caused our entire team to be involved in your situation and, we expected that you would use post such a review. The two employees that you identify have some of the longest tenure with our company and, a quick review of online reviews will show - have some of the strongest reviews of any of our team members. They involved our owner, who also investigated every aspect of your situation. While we are completely empathetic with every customer problem, your personal and attacking manner of dealing with our team wasn't something that anyone should accept.

August 05, 2016

Smooth, efficient and perfect place to buy a car Never was buying a car so easy. I highly recommend going to the Premier Subaru Dealership in Branford. This is a very popular dealership and thus we b More

by Anne Liu
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Rodney Pomerleau
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Rose Elias
August 04, 2016

Third car from Ted This was the third car I have bought from Premier/Ted and my wife has purchased three as well. Excellent person to work with. John More

by JBthird
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Ted Astarita
August 03, 2016

Lives up to their name I went in looking for a 2015 WRX and ended up leaving happier with a 2016 WRX. Everything from the building to the cars to the employees definitely l More

by Abrockwell
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Lucas Pannone
August 02, 2016

Highly Satisfactory! My wife and I just leased a 2017 Outback Limited from Premier utilizing the highly professional services of Ted Astarita. The experience was entirely More

by MG123
Customer Service
Price
Recommend Dealer
Yes
Employees Worked With
Ted Astarita
August 01, 2016

The Second Experience Just As Wonderful!! We purchased a Subaru Forester (for my husband) at Premier Subaru several years ago, with the assistance of Ted Astarita. My husband and I were incre More

by janet700
Customer Service
Friendliness
Price
Quality Of Work
Recommend Dealer
Yes
Employees Worked With
Ted Astarita, Rob Weljkovic
Aug 01, 2016 -

Premier Subaru responded

Thank you so much for your comments about Ted and our team at Premier Subaru! We appreciate you coming back to us! Thank you for your continued business and confidence in our dealership!

August 01, 2016

New car purchase In purchasing two new vehicles from Premier Subaru in Branford, I found sales rep Jason Jarkes not only extremely helpful but also extremely knowledg More

by 2carguy
Customer Service
Friendliness
Price
Recommend Dealer
Yes
Employees Worked With
Jason Jarkes, Rob Weljkovic
Aug 01, 2016 -

Premier Subaru responded

Thank you so much for your two car purchase!! We truly appreciate your business and your comments about our dealership and team members! Enjoy your new cars!

July 31, 2016

2016 Legacy These guys did a great job helping me through the buying process. From sales to finance they made the experience enjoyable while providing great servi More

by apalm4
Recommend Dealer
Yes
Employees Worked With
David Taylor, Jason Jarkes, Rob Weljkovic
Aug 01, 2016 -

Premier Subaru responded

Thank you so much for your comments and your business with our dealership! We look forward to assisting you in the future.

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