North Bay Ford
Santa Cruz, CA
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 55 reviews
They never return your calls. You must keep trying back. In person works best. I met face to face and I’m still struggling to get in there. You must keep trying back. In person works best. I met face to face and I’m still struggling to get in there. More
This is the best dealership I have ever dealt with. Mauricio orchestrated the entire event from test drive to money on the table; he was knowledgeable, patient, congenial and fair (great price). He a Mauricio orchestrated the entire event from test drive to money on the table; he was knowledgeable, patient, congenial and fair (great price). He also went to extraordinary lengths to find and secure the model I wanted. In the end I walked away with an beautiful Bronco - happy and smug. More
Great experience working with Wayne and the staff. . Now hopefully Ford will treat their customers the same way and fix the battery issues plaguing the F150 Lightning owners in a timely fashion.. My 16 . Now hopefully Ford will treat their customers the same way and fix the battery issues plaguing the F150 Lightning owners in a timely fashion.. My 160 miles of range is extremely frustrating after a 100k purchase.. More
super friendly, they got me a new vehicle at msrp, was in full communication in a years long buying process of my maverick. and they were able to get me a lower apr on my loan than we thought a the end full communication in a years long buying process of my maverick. and they were able to get me a lower apr on my loan than we thought a the end More
Excellent service & communication throughout. They even provide a pickup & drop off service. The only ding for me is that they don't wash the vehicles after service. washing a customer's car just They even provide a pickup & drop off service. The only ding for me is that they don't wash the vehicles after service. washing a customer's car just brings a smile to the face when we pick it up. More
took over a week to do a simple 3 to 4 hour job but because they don't seem to ever stock parts the time they had my truck increased greatly . when the work was finally done they told me they because they don't seem to ever stock parts the time they had my truck increased greatly . when the work was finally done they told me they couldn't get an uber driver to pick me up even tho my daughter who did give me a ride , was able to find at least 3 available to do so . you would think that after a $2000 job they would at least wash down the truck??????? More
Best Ford dealership in the bay area to work with. Bought 2 cars from them within a year and both process was the easiest I've ever encountered. No pushy upsale and especially no dealer markup or bs d Bought 2 cars from them within a year and both process was the easiest I've ever encountered. No pushy upsale and especially no dealer markup or bs dealer installed add ons to inflate the price. Ky is an awesome sales rep that actually follow up and keeps you informed throughout the process. This dealership just knows how to treat customers. Highly recommend this dealership. I drove over an hour to buy through them even when there is like 3 near me within 20 mins from my home. That should tell you something! More
i am pleased with the car which the dealer offered for me .... it is too early to tell how the car worked but i impressed with new technology designed in the car I always like Ford and i believe that i alwa .... it is too early to tell how the car worked but i impressed with new technology designed in the car I always like Ford and i believe that i always get good quality for what i look for !!!!! Go Ford !!!!!!! More
I have been waiting for a repair quote now for three days. Disappointed in this type of service. I have called every day asking for it. North Bay Ford needs to do better by their customers. days. Disappointed in this type of service. I have called every day asking for it. North Bay Ford needs to do better by their customers. More
Took MUCH longer than anticipated for the repairs. ....And, that part I understand...There was diagnostic time involved, ordering parts, waiting for parts to arrive, getting approval for warranty cover ....And, that part I understand...There was diagnostic time involved, ordering parts, waiting for parts to arrive, getting approval for warranty coverage, and then getting my vehicle back into the production line....The BIG PROBLEM was the utter complete LACK OF COMMUNICATION from your service advisor, Marcus...I have been in the automotive industry all of my life...I have worked The Line in body shops and also The Front End...I have also worked 30 years in the Insurance Industry as an auto damage appraiser so I have a very good working knowledge of how the front end of a shop should operate...Marcus did not do your shop any favors with his lack of communicating with me....I actually had to call him, or stop by the shop, for a status of the repairs....And, when I spoke with him on Wednesday after I dropped off my Explorer, he told me " it will probably be done Thursday and maybe Friday"...Not even close....Come Friday at 4:00 I had no status call from Marcus...I HAD TO CALL HIM FOR A STATUS...This is not good operational procedure...He should have been calling me hours earlier to inform me that my Explorer would not be ready...He also should have offered a rental vehicle at Ford's expense for the weekend....He did not do so...I mentioned a loaner car and he told me it was too late to do so because rental company Ford deals with is in Watsonville....At this time of day that is a 45 minute drive with the traffic so there was no way I could get there prior to closing...I then mentioned a local Enterprise and I was told Ford does not have an account with Enterprise and that was not going to happen....I told Marcus that he needs to make something happen and get back to me soon....I finally called back and advised that the service manager and the general manager agreed to let me drive one of Ford's used car inventory for the weekend...Marcus advised me that my Explorer would be ready Monday morning.....I was not about to hold my breath on that....I finally got a call a little after 2pm advising me that my Explorer was ready....I picked up just a little after 4pm that same day.....So far all is working well....I have had recent work done at your body shop on the Explorer and all went well...The repairs were completed ahead of schedule and I was kept in the loop...Only issue there is that the replacement windshield was flawed...And, the replacement windshield for the flawed windshield is also flawed - there is distortion in the glass within the drivers field of vision...Currently waiting to get back in for the third windshield replacement...Not any issue getting this resolved as I have been in touch with the shop manager....I have been coming to North Bay Ford for 30 years now for service to my vehicles and this last visit was the worst visit I have ever had.....My recommend, get Glen Mc Phearson back to the front line of the service department....He was the BEST service advisor I have ever worked with...I will come back for service one more time just to give Marcus another chance....If things do not go well, I will be taking my business to another shop. More