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North Bay Ford

Santa Cruz, CA

4.2
55 Reviews
Welcome to North Bay Ford! At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content. Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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1999 Soquel Ave

Santa Cruz, CA

95062

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Showing 55 reviews

June 29, 2023

They never return your calls. You must keep trying back. In person works best. I met face to face and I’m still struggling to get in there. More

by Mary
Service Price Transparency
Recommend Dealer
No
Employees Worked With
Wayne
May 02, 2023

This is the best dealership I have ever dealt with. Mauricio orchestrated the entire event from test drive to money on the table; he was knowledgeable, patient, congenial and fair (great price). He a More

by thos
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Mauricio
April 20, 2023

Great experience working with Wayne and the staff. . Now hopefully Ford will treat their customers the same way and fix the battery issues plaguing the F150 Lightning owners in a timely fashion.. My 16 More

by brobohawk
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Wayne
April 20, 2023

super friendly, they got me a new vehicle at msrp, was in full communication in a years long buying process of my maverick. and they were able to get me a lower apr on my loan than we thought a the end More

by JPF100
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Alejandro Restrepo, Freddy Castillo, Kali Denicore
April 19, 2023

Excellent service & communication throughout. They even provide a pickup & drop off service. The only ding for me is that they don't wash the vehicles after service. washing a customer's car just More

by JV
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Wayne
April 10, 2023

took over a week to do a simple 3 to 4 hour job but because they don't seem to ever stock parts the time they had my truck increased greatly . when the work was finally done they told me they More

by mt7148
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
No
Employees Worked With
different one marcus was one
March 11, 2023

Best Ford dealership in the bay area to work with. Bought 2 cars from them within a year and both process was the easiest I've ever encountered. No pushy upsale and especially no dealer markup or bs d More

by Bubbajl80
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ky, Kali, Freddie
February 20, 2023

i am pleased with the car which the dealer offered for me .... it is too early to tell how the car worked but i impressed with new technology designed in the car I always like Ford and i believe that i alwa More

by song escape 23
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
mauricio
February 09, 2023

I have been waiting for a repair quote now for three days. Disappointed in this type of service. I have called every day asking for it. North Bay Ford needs to do better by their customers. More

by Mark RN
Service Price Transparency
Workmanship
Service Communication
Recommend Dealer
No
Employees Worked With
Service Customer Service
February 04, 2023

Took MUCH longer than anticipated for the repairs. ....And, that part I understand...There was diagnostic time involved, ordering parts, waiting for parts to arrive, getting approval for warranty cover More

by genewebjr
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Marcus
2
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