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North Bay Ford
Santa Cruz, CA
123 Reviews
Welcome to North Bay Ford!
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 123 reviews
November 08, 2026
We were very impressed with Victor, our Sales person. No pressure. We wanted a Bronco and got one! No pressure. We wanted a Bronco and got one! More
by lynda.kistler
Verified Customer
November 06, 2026
Mauricio took the time to understand our exact situation and went above and beyond to find the perfect car for my daughter. On top of that, he handled everything seamlessly I didn't even have to step foot i and went above and beyond to find the perfect car for my daughter. On top of that, he handled everything seamlessly I didn't even have to step foot into the dealership until the car and the entire deal were 100% ready. It made the whole process fast, smooth, and zero hassle. If you're looking for someone who genuinely listens and gets results, go see Mauricio at North Bay Ford! More
by edgar_aguilar58
Employees Worked With
October 16, 2026
Very friendly staff very satisfying purchasing experience 5 star rating I really enjoyed taking with the people here 5 star rating I really enjoyed taking with the people here More
by wsr2381
October 15, 2026
Had a very good buying experience, there was no sales pressure and it was smooth at closing. pressure and it was smooth at closing. More
by ops0
October 08, 2026
Car appeared as advertised, Easy purchase process The salesman was fantastic, low pressure just showed the car and helped with a smooth process salesman was fantastic, low pressure just showed the car and helped with a smooth process More
by philhoey80
October 03, 2026
North Bay Ford is always a pleasure. Whether I’m going for a service or to purchase a vehicle, the people are kind, patient and efficient. Whether I’m going for a service or to purchase a vehicle, the people are kind, patient and efficient. More
by Ellejomccarthy
October 02, 2026
I was specific about towing a 2 horse trailer or a travel trailer, 22 ft. 3,250 lbs. F-150,V8, crew cab. Low mileage. Sold me one with a tow package, said I could add the trailer brake components after check trailer, 22 ft. 3,250 lbs. F-150,V8, crew cab. Low mileage. Sold me one with a tow package, said I could add the trailer brake components after checking with parts dept. Not so, after market, expensive. I have a nice truck that is useless for my needs. Mauricio lost the transfer paperwork that I signed on 9/20. I had to go sign a second set that was back dated. The lost set had a lot of personal info. I am not at all satisfied. More
by toocrows
September 20, 2026
The personal attention is excellent, Jason was very nice and very helpful. We like the attention and very helpful. We like the attention More
by glen.moon
September 17, 2026
I had a pleasant experience Staff was friendly, helpful, knowledgeable and professional. Caring, cooperative , relaxed. knowledgeable and professional. Caring, cooperative , relaxed. More
by Lewwahl
September 12, 2026
Fun, Professional, informative, well taken care of. . completely satisfied!! I would definitely buy from North Bay Ford again! . completely satisfied!! I would definitely buy from North Bay Ford again! More
by resignservice
