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North Bay Ford
Santa Cruz, CA
93 Reviews
Welcome to North Bay Ford!
At our dealership, we have devoted ourselves to helping and serving our customers to the best of our ability. We believe the cars we offer are the highest quality and ideal for your life needs. We understand that you rely on our web site for accurate information, and it is our pledge to deliver you relevant, correct, and abundant content.
Please do not hesitate to contact us with any questions you may have. Our staff is happy to answer any and all inquiries in a timely fashion. We look forward to doing business with you!
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This rating includes all dealership reviews, with more weight given to recent reviews.
Sales Price Transparency
Service Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Workmanship
Service Time
Service Communication
Hours
Sales/Showroom
Monday 9:00 AM - 6:00 PM
Tuesday 9:00 AM - 6:00 PM
Wednesday 9:00 AM - 6:00 PM
Thursday 9:00 AM - 6:00 PM
Friday 9:00 AM - 6:00 PM
Saturday 9:00 AM - 6:00 PM
Sunday 11:00 AM - 5:00 PM
Service
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
Parts
Monday 7:30 AM - 5:30 PM
Tuesday 7:30 AM - 5:30 PM
Wednesday 7:30 AM - 5:30 PM
Thursday 7:30 AM - 5:30 PM
Friday 7:30 AM - 5:30 PM
Saturday 7:30 AM - 5:30 PM
Sunday Closed
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Showing 93 reviews
January 02, 2026
From my 1st call to North Bay Ford I had a great response for finding the vehicle I wanted. It was a great experience to have o much help from 3 different sales persons. It's great having such a qaulity lo for finding the vehicle I wanted. It was a great experience to have o much help from 3 different sales persons. It's great having such a qaulity local dealership. They have a great selection. Thanks Luis, Morgan and Alejandro. Thank you Kali for explaining the warranty options and financing. Mark More
by TAH
December 27, 2025
Luis was an excellent salesman He found us just the right car for us I consider him a friend now car for us I consider him a friend now More
by slevinenp
Verified CustomerDecember 06, 2025
As a loyal Ford customer I was not disappointed. Everything about my experience was very positive and professional. I’m very satisfied with the new Ranger Raptor. Everything about my experience was very positive and professional. I’m very satisfied with the new Ranger Raptor. More
by gdmgriffin
Employees Worked With
December 02, 2025
Excellent. I already knew which vehicle I wanted and Mauricio was very accommodating. Easy process to complete the deal I already knew which vehicle I wanted and Mauricio was very accommodating. Easy process to complete the deal More
by re.robert.g
November 03, 2025
A very friendly and pleasant experience. Great dealership, fair pricing, not too much pressure. I liked the sales people and the financing manager too. Great dealership, fair pricing, not too much pressure. I liked the sales people and the financing manager too. More
by james@sancarlosagency.com
October 20, 2025
This process of purchasing a used Prius and trading in my vehicle was fairly pleasant. Imad was very responsive via text and his associate James was very knowledgeable and able to answer my questions. The tw vehicle was fairly pleasant. Imad was very responsive via text and his associate James was very knowledgeable and able to answer my questions. The two of them made it easy. More
by jlg22473
October 05, 2025
Everyone is very easy to deal with. They all make buying a new car simple. They all make buying a new car simple. More
by timothyawhite
September 12, 2025
My vehicle was needing to be built and took about four and a half months. This is the average wait for the Maverick. During this time, the team at North Bay Ford kept me in the loop and even delivered the and a half months. This is the average wait for the Maverick. During this time, the team at North Bay Ford kept me in the loop and even delivered the truck two weeks ahead of schedule. They even came in way under MSRP. The team was friendly and efficient throughout the whole process. More
by brianalex54
September 05, 2025
North Bay Ford makes the car buying process so easy. They are friendly, helpful, and give that local feel. They are friendly, helpful, and give that local feel. More
by matt_ritchie
August 21, 2025
The car that I bought was in perfect condition, very clean, and the price was right clean, and the price was right More
by PabloR
