Ira Ford Auburn

Exceptional & Timely Customer Service Prime Ford went above and beyond and exceeds our expectations. We were new to the area, and my wife’s 2016 Explorer check engine light started flashin Prime Ford went above and beyond and exceeds our expectations. We were new to the area, and my wife’s 2016 Explorer check engine light started flashing on her way to work. They helped facilitate a rental, and tow of my vehicle. The service advisor called me frequently with updates. Turns out a rodent chewed many wires causing a lot of damage. The entire staff couldn’t have been more professional and explained everything to my wife. We will definitely be returning customers. Highly recommend their service to anyone! More

Exceptional & Timely Customer Service Prime Ford went above and beyond and exceeds our expectations. We were new to the area, and my wife’s 2016 Explorer check engine light started flashin Prime Ford went above and beyond and exceeds our expectations. We were new to the area, and my wife’s 2016 Explorer check engine light started flashing on her way to work. They helped facilitate a rental, and tow of my vehicle. The service advisor called me frequently with updates. Turns out a rodent chewed many wires causing a lot of damage. The entire staff couldn’t have been more professional and explained everything to my wife. We will definitely be returning customers. Highly recommend their service to anyone! More

My New Escape! I recently leased my second Ford Escape from Prime Ford! In 2016 after deciding to make the move to Ford I was greeted by friendly faces and knowledge I recently leased my second Ford Escape from Prime Ford! In 2016 after deciding to make the move to Ford I was greeted by friendly faces and knowledgeable staff. I got an amazing deal on the exact car I wanted and they even delivered it to my house and assisted with turning in my old lease. Now, three years later, it was time to lease another and I knew exactly where to go! I went back again, worked with Kyle this time and it was the same great buying experience all over again! I won't buy a car anywhere else! I highly recommend everyone go to Prime Ford if you're looking for a new car! Thanks again Prime Ford - Auburn! More

Prime Ford family is our family dealership Prime Ford gets a 5 star rating from the Windward family! Myself, my fiancee, and 7 other family members have purchased new and used vehicles from Pri Prime Ford gets a 5 star rating from the Windward family! Myself, my fiancee, and 7 other family members have purchased new and used vehicles from Prime! The staff are always there to help you out, from the great service dept., the salesman, all the way up to management! The folks here amaze me how they're willing to go the extra mile to make your experience here a great one! More

Enjoyed my experience Everyone was friendly. I really loved all the nice treatment. Plus made my finance very easy and cheaper than I was quoted. I will send all my friends Everyone was friendly. I really loved all the nice treatment. Plus made my finance very easy and cheaper than I was quoted. I will send all my friends More

The best they made it so easy and everything went smooth Prime ford auburn is a great dealership I would recommend them to everyone this the second vechile we bought in a year am sure my friends and family w Prime ford auburn is a great dealership I would recommend them to everyone this the second vechile we bought in a year am sure my friends and family will be there More

In my prior review I misspelled FADY just wanted to correct I was so relieved that FADY was my service person especially as he is always so helpful and seems genuinely concerned about me and my car. I lov I was so relieved that FADY was my service person especially as he is always so helpful and seems genuinely concerned about me and my car. I love all the Ford cars and am hopeful that in the future they build an affordable hybrid Fiesta. My mother had. a 1965 Mustang convertible that I grew up in. Rock on Ford! More

Very helpful I had an amazing experience here, everyone was super helpful, 10/10 would definitely recommend!!! The prices were great and so was the customer servic I had an amazing experience here, everyone was super helpful, 10/10 would definitely recommend!!! The prices were great and so was the customer service! More

Service Review Service was fast, friendly and explained all work to be done. Also explained what services should be considered on my next service appointment. Over Service was fast, friendly and explained all work to be done. Also explained what services should be considered on my next service appointment. Overall a good experience More

Excellent experience all around I was presently surprised by the service I was given I wasn’t planning on buying a vehicle that day but they treated me so well I knew I wouldn’t get I was presently surprised by the service I was given I wasn’t planning on buying a vehicle that day but they treated me so well I knew I wouldn’t get a better deal anywhere else or better customer service More