Grayson Hyundai Subaru

Customers Don’t Buy From People They Like, They Buy From Those They Trust It is often said that customers buy from people they like. While we don’t usually buy from people we dislike, there is one more dimension to this ol It is often said that customers buy from people they like. While we don’t usually buy from people we dislike, there is one more dimension to this old saying. Customers buy from people they trust. To illustrate this point further, let’s look at how typical prospective customers react to new sales people making the first contact with them (otherwise known as cold-calling): 1. They find an excuse to hang up the phone as soon as possible 2. They make themselves very busy during appointments with sales people 3. They keep their mouths shut as much as possible when sales people ask questions 4. They will not refer the sales people to a higher authority even when such a need is clear 5. They often use delay tactics such as “If there is a need, we will call you” to appease sales people, etc. These are, just a few examples, of customer’s behaviors when they distrust the sales person. As such, to get customers interested and excited about what you have to offer, you first have to win their trust. A Question of Lust The reasons that customers don’t trust sales people is very simple: they feel that the only thing that sales people care about is getting their money. Sadly, this “lust for the customers’ money” is quite true with many sales people out there, AND customers can smell them from miles away. When customers make purchases, what they really want in exchange for the money they spend, is substantiated value. That is, can the products or services they buy bring better productivity, reduce wastages or simply improve their quality of life. Hence, the first step to build trust is this: you have to be perceived as being on the customers’ side and pro-actively help solve customers’ problems. More

Excellent We were very pleased of the way we was treated, because this is the second vehicle we have purchased from grayson. They had a lot of knowledge and i We were very pleased of the way we was treated, because this is the second vehicle we have purchased from grayson. They had a lot of knowledge and information of all the different vehicles.Yes, I would buy another vehicle from grayson,knoxville,tn. More

Great Car Buying Experience I had a great experience at Grayson Hyundai. Matt Howerton is a knowledgeable salesperson and really takes the time to help find the right car. Highly I had a great experience at Grayson Hyundai. Matt Howerton is a knowledgeable salesperson and really takes the time to help find the right car. Highly Recommend! More

Ioniq Purchase Very pleased with staff and dealership ...... car has paint coming off of both door handles which I will take up with service when I return for servic Very pleased with staff and dealership ...... car has paint coming off of both door handles which I will take up with service when I return for service More

Easiest car deal ever Crystal was very polite and respectful, she went out of her way to get the car I wanted. Actually enjoyed my time at the dealership. Crystal was very polite and respectful, she went out of her way to get the car I wanted. Actually enjoyed my time at the dealership. More

Best Dealership I have never liked dealing with car dealerships, but Grayson made our car buying experience very pleasant. All the staff were professional, courteous, I have never liked dealing with car dealerships, but Grayson made our car buying experience very pleasant. All the staff were professional, courteous, and straight forward. Highly recommend them for buying a vehicle. More

Great car buying Experience The staff was very knowledgeable about the vehicles. I had a great experience buying my new Tucson. The lot didn't have the exact color I wanted, bu The staff was very knowledgeable about the vehicles. I had a great experience buying my new Tucson. The lot didn't have the exact color I wanted, but was able to get it there for me the next day! Awesome! More

Salesperson Review Brian was a very professional salesman and I would highly recommend him in the future. He was very nice and helped us every step of the purchasing pro Brian was a very professional salesman and I would highly recommend him in the future. He was very nice and helped us every step of the purchasing process. More

Brian Smith ! Brian was very helpful . got me the car . got me the terms,and did me over the top on my trade. Brian was very upfront, but laid back no pressure. Brian was very helpful . got me the car . got me the terms,and did me over the top on my trade. Brian was very upfront, but laid back no pressure. Its was a joy to do Business with Brian at Grayson Hyundai. More

New Car Found car on the internet after considerable research. Moved to an excellent buying experience when my wife and I arrived at the dealership. Our sal Found car on the internet after considerable research. Moved to an excellent buying experience when my wife and I arrived at the dealership. Our sales person Crystal treating us just the way we wanted to be treated More