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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,559 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,559 reviews

February 15, 2025

“We ride with you every mile”. Not just a catchphrase, but 100% TRUTH. After purchasing our new (used) truck and bringing it home, we found a few dents that we hadn’t seen when More

by Wendi
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
February 13, 2025

We've been customers for over twenty years due to the customer centric focus by Dawn Kelly, Kifah Bharat and others at Boucher Lincoln. More

by RMATUSIK0
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Mattison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 13, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you for choosing Gordie Boucher Lincoln of West Allis for 20 years. We truly appreciate your loyalty to us. Thank you for the five-star rating. We look forward to sharing your compliments with our crew. Roy Reger Service Manager 414-327-6000

February 12, 2025

Warm caring and a great welcoming atmosphere by all! We will personally recommend Rob and Boucher Lincoln as we were referred to them. More

by WTRFAL97
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Robert Rakoczy
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
1.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 12, 2025 -

Gordie Boucher Lincoln of West Allis responded

We are very happy to hear that Rob and the team provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Joe England General Sales Manager 414-327-6000

February 11, 2025

Great service, speedy. Communicated throughout so I was aware of what repairs were needed. The manager Rachel was exceptional More

by sherrymn515
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rachel Minshall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 11, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that Rachel met your expectations. Thank you again for choosing Gordie Boucher Lincoln of West Allis. We look forward to having you as one of our valued customers for many more years to come! Roy Reger Service Manager 414-327-6000

February 09, 2025

Awesome customer service! Definitely will use them in the future. The loaner car was the difference for me. Can’t be without a car and they took care of me! More

by CHADPERK99
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 10, 2025 -

Gordie Boucher Lincoln of West Allis responded

Chad, Thank you for choosing Gordie Boucher Lincoln of West Allis. Your feedback and rating mean a lot to us. We're glad we were able to help, and we hope to see you again! Roy Reger Service Manager 414-327-6000

February 05, 2025

The service was good and the people there were very accommodating. Allana was very helpful throughout the whole process. More

by Alek
Recommend Dealer
Yes
Employees Worked With
Allana Smaltz
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 06, 2025 -

Gordie Boucher Lincoln of West Allis responded

Alek, Thanks for sharing about your experience with Gordie Boucher Lincoln of West Allis. Allana and our team appreciate your business and hope to see you again soon! Joe England General Sales Manager 414-327-6000

February 03, 2025

I have been nothing but happy with my overall experience with Boucher Lincoln and especially Dawn Kelly! She has assisted me on numerous occasions with my new vehicle and goes out of her way to make sure w More

by JFELTON
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Gus Hollo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Jansen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
5.0
This rating includes all reviews, with more weight given to recent reviews.
Skye Artrip
5.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 03, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you so much for your excellent review! We are so glad that Dawn had the opportunity to work with you, and we are thrilled that you found your experience with us here at Gordie Boucher Lincoln of West Allis to be a positive one. Please don't hesitate to reach out if you need anything else. Roy Reger Service Manager 414-327-6000

January 31, 2025

The hourly service rate is absolutely ridiculous. It cost me $200 to have someone tell me I have leaking hoses. Then charge me an environmental fee when no work was completed. More

by B
Service Price Transparency
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Dawn Kelly
4.0
This rating includes all reviews, with more weight given to recent reviews.
Feb 05, 2025 -

Gordie Boucher Lincoln of West Allis responded

We're sorry to hear about your experience and would love to get to the bottom of it with you and see if there is something we can come up with to turn it around for you as quickly as possible. If you would be willing to continue the conversation, we would appreciate the opportunity to address your concerns. Please let us know the best way to reach you. Roy Reger Service Manager 414-327-6000

January 30, 2025

The stars were in alignment the day we chose to walk into the dealership and met Adam. He treated us like VIP’s, was the perfect blend of being down to earth, professional, and patient. I never thought More

by Wendi
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 30, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you so much, Wendi, for your wonderful review! We are thrilled that we had the opportunity to provide you with great service. We thank you for choosing Gordie Boucher Lincoln of West Allis! Joe England General Sales Manager 414-327-6000

January 24, 2025

Very happy with my experience of buying a new vehicle from the boucher group. I will recommend others to the boucher group. Dew to the great people that work their. More

by Shawn kent
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Nick Loth
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Jansen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Brian Mattison
5.0
This rating includes all reviews, with more weight given to recent reviews.
Fred Bomberg
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Reger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Rachel Minshall
5.0
This rating includes all reviews, with more weight given to recent reviews.
Skye Artrip
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 26, 2025 -

Gordie Boucher Lincoln of West Allis responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Roy Reger Service Manager 414-327-6000

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