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Gordie Boucher Lincoln of West Allis

West Allis, WI

4.7
1,715 Reviews
We ride with you every mile, before, during and after the sale. It is more than our motto at Boucher, it's our mission. Our professional Sales Consultants, Sales Managers, and Business Managers have three primary responsibilities to you, our guest: To listen and find the best vehicle for you, ensure that it fits your budget, and do it in a timely and professional manner. Our ultra-competitive, market-based pricing philosophy and 25 strong lending institutions help get you the best terms. After the sale, we are there to assist you with any vehicle feature or functionality questions. Our award-winning factory certified technicians, knowledgeable service advisors, and efficient collision repair teams are trained to protect your investment every mile, for the life of your vehicle. It's been the Boucher Way for over 39 years!
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3161 S 108th St

West Allis, WI

53227

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Showing 1,715 reviews

December 24, 2025

Excellent service people are very helpful and the quality of work is outstanding. This is the place to go More

by NJMEILAND
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Carl Cerletty
4.0
This rating includes all reviews, with more weight given to recent reviews.
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
3.0
This rating includes all reviews, with more weight given to recent reviews.
Anthony Garbo
3.0
This rating includes all reviews, with more weight given to recent reviews.
John Katrichis
3.0
This rating includes all reviews, with more weight given to recent reviews.
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
AJ Kallas
5.0
This rating includes all reviews, with more weight given to recent reviews.
Roy Reger
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
3.0
This rating includes all reviews, with more weight given to recent reviews.
Keri Farner
3.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 24, 2025 -

Gordie Boucher Lincoln of West Allis responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Roy Reger Service Manager 414-327-6000

December 24, 2025

Helpful and friendly staff, clean and welcoming establishment pleasurable experience all around, great communication, explanation and direction More

by John_jeson
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Adam Schwarzmeier
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joe England
5.0
This rating includes all reviews, with more weight given to recent reviews.
John Murphy
5.0
This rating includes all reviews, with more weight given to recent reviews.
Keri Farner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 24, 2025 -

Gordie Boucher Lincoln of West Allis responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Gordie Boucher Lincoln of West Allis! Joe England General Sales Manager 414-327-6000

December 20, 2025

Quick friendly service. So happy having my camera fixed. Thank you. Merry Christmas and Happy New Year. More

by BSIMPSON1227
Recommend Dealer
Yes
Employees Worked With
Dawn Kelly
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Dawn Kelly
Dec 21, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you for taking the time to share your feedback with us. We work hard to make sure our guests have an exceptional experience. We will share your comments with our team, and we look forward to working with you again. Roy Reger Service Manager 414-327-6000

December 13, 2025

Nick was very nice to work with Very hopeful with communication, waiting for the car repair More

by marygandera612
Recommend Dealer
Yes
Employees Worked With
Nick in body shop
Dec 14, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Gordie Boucher Lincoln of West Allis. Roy Reger Service Manager 414-327-6000

December 13, 2025

A few years ago, when I initially purchased my vehicle, my salesperson, Greg, provided an experience that immediately stood out as professional, polished, and intentional. It reflected an old school dealer More

by shelina.harvey
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Dec 14, 2025 -

Gordie Boucher Lincoln of West Allis responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Roy Reger Service Manager 414-327-6000

December 13, 2025

A few years ago, when I initially purchased my vehicle, my salesperson, Greg, provided an experience that immediately stood out as professional, polished, and intentional. It reflected an old school dealer More

by shelina.harvey
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Dec 14, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Roy Reger Service Manager 414-327-6000

December 11, 2025

Worked with me to get satisfaction on a faulty tire. Kept me in the loop with frequent phone calls and assisted in getting tire in and out of car More

by MIDMECHA
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roberto Hernandez
Dec 11, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thanks for sharing about your experience with Gordie Boucher Lincoln of West Allis. We appreciate your business and hope to see you again soon! Roy Reger Service Manager 414-327-6000

December 11, 2025

My Aviator had 3 recalls and an issue with no sound from speakers. It took longer than I anticipated but I am satisfied with the results More

by VINCE34
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Roberto Hernandez
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 12, 2025 -

Gordie Boucher Lincoln of West Allis responded

Vince, it's great to hear that we were able to help you out. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Gordie Boucher Lincoln of West Allis! Roy Reger Service Manager 414-327-6000

December 10, 2025

Worked with sales person Benjamin Holub who isn't on your list for rating I would rate him top notch More

by ADAM1KAL
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Matuszczak
5.0
This rating includes all reviews, with more weight given to recent reviews.
Erika Pinzer
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 10, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you for taking the time to share your thoughts on working with our team. We're glad to hear we delivered such a great experience! Joe England General Sales Manager 414-327-6000

December 10, 2025

I had a great experience with Andrew at the service center at this dealership. He kept me updated throughout the process and made everything simple and stress-free. Sending me videos and calling me dir More

by amandadonovan7456
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Andrew in Service Department
Dec 10, 2025 -

Gordie Boucher Lincoln of West Allis responded

Thank you! It has been a pleasure serving you. Quality customer service is always our number one priority, and we're happy to hear that we met your expectations. Thank you again for choosing Gordie Boucher Lincoln of West Allis. We look forward to having you as one of our valued customers for many more years to come! Roy Reger Service Manager 414-327-6000

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