Bert Smith BMW

Unfortunately, I regret choosing this dealership before reading the reviews. I selected it primarily because it was the closest BMW dealership to my home, but in hindsight, I wish I had driven to Tampa ins reading the reviews. I selected it primarily because it was the closest BMW dealership to my home, but in hindsight, I wish I had driven to Tampa instead. Having owned both BMW and Range Rover vehicles, I have consistently received a much higher level of service at BMW of Tampa. I scheduled an appointment and dropped off my vehicle on a Wednesday for a seatbelt diagnostic. Because there were no loaner vehicles available, I specifically requested same-day service for the seatbelt diagnostic. I opted to use the shuttle service rather than wait, as the customer lounge was overcrowded and did not reflect the atmosphere I would expect from a luxury dealership. By late afternoon, I had not received any updates, so I called the service department and was informed they were overbooked and my vehicle had not yet been inspected. I was told it would be first in line the following morning. The next day, I was advised that my vehicle needed three tires and an alignment. The inspection video was helpful and appreciated. I was initially quoted $1,531.26 for three tires, mounting, balancing, and an alignment. Since replacing only three tires made little sense, I requested a quote for all four tires, mounting, balancing, and alignment and was quoted $1,777.43. The pricing was reasonable, so I authorized the work. I also had a seatbelt concern and a broken visor that were covered under warranty. However, there appeared to be a labor rate discrepancy involving the warranty contract purchased through the original dealer, so I chose not to proceed until that issue could be clarified. Ironically, I was charged a $269 diagnostic fee related to the seatbelt concern, which ultimately turned out to be nothing more than a tangled seatbelt that was easily corrected—not a broken mechanism as noted in the diagnostic. Despite authorizing the tire installation and alignment on Thursday, my vehicle was not ready until Monday. For a dealership of this size, replacing four tires and performing an alignment should not require four additional days to complete. When I arrived to pick up my vehicle, I was surprised to learn that my final bill exceeded $2,500 for four tires, mounting, balancing, alignment, and an oil change. My primary concern is that I was never provided with a complete estimate before authorizing the work. Had I known the total cost would increase from approximately $1,777 to more than $2,500, I would have had a very different conversation regarding the services performed. To their credit, the dealership did provide a $100 discount in recognition of the miscommunication, which I appreciated. I was also informed that my vehicle had been washed and vacuumed, which I would consider the minimum expectation from a BMW dealership charging these rates. Unfortunately, when I picked it up, neither appeared to have been completed. I want to be clear that this is not a criticism of my service advisor. He was courteous, responsive, and professional throughout the process. I also appreciated the shuttle service, text communication system, and what I felt was a fair price for the oil change. My disappointment is directed at the overall operation, communication, and lack of attention to detail. At these prices—and especially from a BMW dealership—I expect a much higher standard of service. I do not believe those expectations are unreasonable. Between the delays, estimate discrepancies, diagnostic charge concerns, and failure to deliver promised services, the overall experience fell well below what I would expect from a luxury brand. It is obvious this dealership does not prioritize the premium customer experience associated with the BMW brand. Going forward, I will gladly drive the extra distance to Tampa to receive the level of service, communication, and professionalism I expect from a luxury dealership. More

Service center met with me promptly at my appointed 7:30 a.m. time. They were friendly, competent and did the working as requested. a.m. time. They were friendly, competent and did the working as requested. More

Very smooth transaction with great communication and fast responses. It was also a very competitive deal. I would happily buy another car from this dealership. Jacob Hall was great to work with, too. responses. It was also a very competitive deal. I would happily buy another car from this dealership. Jacob Hall was great to work with, too. More

Purchased car. Questions. Promised call backs by 2 mgrs 1 salesman last mid week , still waiting.. have purchased 5 or 6 BMW,s never had this lack of courtesy Questions. Promised call backs by 2 mgrs 1 salesman last mid week , still waiting.. have purchased 5 or 6 BMW,s never had this lack of courtesy More

We had a friendly and smooth experience from when we stepped in to when we drove off with our new car. stepped in to when we drove off with our new car. More

Roger is the best. And he's pretty easy to work with. Plus he's a family-first guy, which i appreciate. FANTASTIC. Simple. Easy. Nice car! What more can i add? Don' And he's pretty easy to work with. Plus he's a family-first guy, which i appreciate. FANTASTIC. Simple. Easy. Nice car! What more can i add? Don't waste your time at the other BMW dealerships. More

Service was great with Aries - he gave superior service. I would highly recommend working with him. I would highly recommend working with him. More

poor communication and poor buyer handling during active PPI process i am very very disappointed PPI process i am very very disappointed More

This dealership does not value long time 20+ year customers. Poor management. Will not be buying a car from here again. customers. Poor management. Will not be buying a car from here again. More

Everyone in the service department has been very helpful and very professional it’s always a pleasure coming back to get my service done. and very professional it’s always a pleasure coming back to get my service done. More