BMW of Sterling

Service department is average, and certainly not up to the standard of the adjacent Volvo dealer (Don Beyer - Dulles). People were friendly enough, but not a fount of knowledge with regard to their produ the standard of the adjacent Volvo dealer (Don Beyer - Dulles). People were friendly enough, but not a fount of knowledge with regard to their products. Example: Asked how to set the reverse passenger side mirror memory as described in the owners manual and I was told it could not be done (By 2 CSRs and 2 mechanics). They even showed me their memory setting computer which offered no options. I later found a BMW service bulletin on the internet that explained the procedure and it worked perfectly as described in the manual. Also found several other memory options that I was not aware were available. They did a good job of washing the car however, and they were fast and friendly for the work they did.<br><br>I've left the recommend section blank, but I know the program will default to no. For routine service, they are probably quite acceptable. For more complex work, it is probably a crap shoot as it is with most dealers. More

Chris Smith is an incompetent CSR. He was at best rude, unknowledgeable and inflexible. I had two separate instances where he charged me four-figure fee for some service that I knew was covered under warr unknowledgeable and inflexible. I had two separate instances where he charged me four-figure fee for some service that I knew was covered under warranty. In order to get my car back on the road ASAP, I had to pay first, got it fixed, then went through the loops to prove to him that the service was warranty item. Meanwhile, he was totally inflexible and rude. I finally got apologies from his boss eventually and full refund.<br><br>Generally, Sterling BMW wasn’t that terrible. But if you want an enjoyable experience, STAY AWAY from Chris Smith. <br> More

Went for a simple alignment over 4 times. Each time is a different excuse as to what the problem could be (never their fault). All problems have to do with the roads, wheels, tires etc. <br>Recently had d different excuse as to what the problem could be (never their fault). All problems have to do with the roads, wheels, tires etc. <br>Recently had defective front rims and again every excuse in the book from not cleaning my car often enough (once a week should suffice, right?) "Caked on Brake Dust" and "using the wrong cleaning solution" Finally had the BMW Field rep look at it and replaced them immediately. What are we? Nineteen year old kids with their first cars? I paid over $55000.00 to deal with somebody like this??<br> More

You know, I did deal with Alan, and found him to be extremely nice and knowledgeable. However, he was insistent that he could not offer me anything below sticker, even for things on the lot.<br><br>Pl extremely nice and knowledgeable. However, he was insistent that he could not offer me anything below sticker, even for things on the lot.<br><br>Plus, when I was on the lot with him, he wasn't so willing to show me things on the lot as I wanted, he was so intent on telling me he couldn't get me a deal that he decided it'd be best to do a search to find my ideal car nearby. I wasn't likely to go this way, and I'd already checked dealers stocks online, but I was willing to see what he turned up. The callback from him came about 2 days later than I was expecting... More

One of the most pleasant car buying experiences I've had. Attentive, but not bothersome. I got what I felt was a fair price and the negotiation was quick and straight forward. Ari was excellent to work w Attentive, but not bothersome. I got what I felt was a fair price and the negotiation was quick and straight forward. Ari was excellent to work with during the acquisition.<br><br>I would not hesitate to recommend BMW of Sterling to anyone wanting to purchase a BMW. More

We settled on Sterling after visiting several dealerships in the area.<br>Some were friendly enough but did not display adequate product knowledge. One was "snooty" and lacked correct information. Sterling m in the area.<br>Some were friendly enough but did not display adequate product knowledge. One was "snooty" and lacked correct information. Sterling maintains a friendly atmosphere and Carl had exemplary product information. His attention has continued months after the sale. I have made one service visit for a minor issue that proved to be nothing. They treated me with respect in spite of me crying wolf. So far I am very comfortable with the arrangement. More

Just went for my second service visit and was amazed again at the level of professionalism of this dealership. <br><br>Dropped off my car at 8:00 and received a free laoner without having to ask for it again at the level of professionalism of this dealership. <br><br>Dropped off my car at 8:00 and received a free laoner without having to ask for it. Car was fixed, washed, vacummed, and ready by 12:00 noon!<br><br> More

Alan is one of the best salesmen I have ever met. Honest, caring, and thoughtful Alan worked extremely hard to get me the car I wanted. In addition he was able to quote ultra competitive prices. The dealersh caring, and thoughtful Alan worked extremely hard to get me the car I wanted. In addition he was able to quote ultra competitive prices. The dealership itself is a marvel. I visited BMW of Arlington and BMW of Fairfax, both of which are much closer to me but, BMW of Sterling made the others look really low-class. I couldn't recommend this dealership any more highly. PLEASE shop there and PLEASE ask for Alan. More