BMW of Sterling

Stay away. They lied about the price. Agreed to one price then changed it in the finance office. Very dishonest. You’ve been warned. Also they sold me a car tha They lied about the price. Agreed to one price then changed it in the finance office. Very dishonest. You’ve been warned. Also they sold me a car that I can’t register. And when i called for help nonsense of urgency; as of yet I still cannot register the car I bought from BMW of Sterling. More

What a great experience with the sales staff. I am sure most of what you hear are complaints, this is not one of those cases, but much the opposite. We live in Palm Beach Florida, started this pr I am sure most of what you hear are complaints, this is not one of those cases, but much the opposite. We live in Palm Beach Florida, started this process with the local BMW dealer here in an effort to order a new car for my daughter. She wanted the M240i. The dealership in Palm Beach was in no way helpful, in fact they did nothing but try and upsell her to a larger car. This was her first car purchase and she was admit that the 65k price range is where she needed to stay and knew the exact car she wanted. This went on for almost 3 months without them ordering the car. I stopped in to the Sterling BMW dealership while in town on business to see if by chance they could help, I was introduced to Sepehr Hajireza who I have to say was beyond knowledgeable and helpful. I explained to him the car and color she was looking for, within minutes he had the exact car pulled up on his screen and asked if that was what she was looking for, it was, we ordered it on the spot. During the process he went above and beyond with supplying information, what to expect, and kept us updated on the status. Sepehr made sure my daughter had the app downloaded, got her the Vin # and showed her how to track the vehicle. Once we knew the car was about ready, he set up for the car to be delivered to the BMW Performance Center in Spartanburg SC. I have to tell you what a great experience, I cant imagine a better experience in buying a new vehicle. I have purchased well over 20 new vehicles in my life and have not had a better experience. In dealing with BMW of Sterling from sales to finance, everyone was beyond helpful, what a great place to shop. But Sepehr was the best, from showing us the BMW individual visualizer site to all the help along the way, truly a great guy. More

This has to be one of the world's worst dealerships. Purchased a used Mercedes C-300, which they claim to have inspected, only to find out the vehicle could have lost the rear axle and had a bent wheel. Purchased a used Mercedes C-300, which they claim to have inspected, only to find out the vehicle could have lost the rear axle and had a bent wheel. They refused to fix it, honoring their warranty, and instead offered to buy it back. I accepted their offer to buy it back and am now going through a run-around trying to get my money. No legitimate business has ever been such a headache. Wouldn't trust these people with my trash. Avoid them like the plague! More

After confirming the car I was looking for availability. I drove an hour just to tell me some story about why it isn’t available. Given all the texts and emails confirming my appointment it would have been I drove an hour just to tell me some story about why it isn’t available. Given all the texts and emails confirming my appointment it would have been nice to let me know driving there was going to be a waste of time. Shady dealership bait and switch More

This is my family's second purchase from Jose. He is an amazing salesperson. Always kind, responsive, and very knowledgeable. We will only go to him for all of our BMW needs. Thank you again Jose! He is an amazing salesperson. Always kind, responsive, and very knowledgeable. We will only go to him for all of our BMW needs. Thank you again Jose! More

I emailed their sales representative to quote me an out of door price for a new X3. His reply: we don’t play this game. And they never returned my emails/calls again. So I purchase my X3 from Silver Spring of door price for a new X3. His reply: we don’t play this game. And they never returned my emails/calls again. So I purchase my X3 from Silver Spring. More

Service Advisor (Mac Safi), Managers, and the Business Manager (Tim) were all very helpful in assisting me with the purchase of a new 2023 BMW X5. I highly recommend this dealership to anyone looking to p Manager (Tim) were all very helpful in assisting me with the purchase of a new 2023 BMW X5. I highly recommend this dealership to anyone looking to purchase or lease a BMW. More

Best buying experience I've ever seen. Jose was very attentive to my requests and he does above and beyond to take care of his customers. Jose was very attentive to my requests and he does above and beyond to take care of his customers. More

Craig Callan provided me with exceptional customer service. He has a good understanding of my 2021 M5 Comp. He knows what services needs to be done to make the car the ultimate driving machine. He lis service. He has a good understanding of my 2021 M5 Comp. He knows what services needs to be done to make the car the ultimate driving machine. He listens to your concerns and puts together an action plan to get that concern resolved. He also shows respect while interacting with customers outside the parameters of business transactions. Craig is a keeper. More

Latasha service was professional. She helped me totally. I would recommend her service to all of my friends. She helped me totally. I would recommend her service to all of my friends. More