BMW of Sterling

I love my Mini, have had it for 5 years now, but scheduling service with Mini of Sterling is a continuing nightmare. Although they claim you can schedule service on their web site, in reality that scheduling service with Mini of Sterling is a continuing nightmare. Although they claim you can schedule service on their web site, in reality that only seems to function less than half the time. The rest of the time it either has a "Not available" message or it just fails to work, no message. Twice I have tried one of their recommended alternatives, sending them an email -- the responses I got both times were from sales, nagging me for weeks afterwards to respond regarding my "inquiry about a new Mini". When I have called, as a last resort, I have never once gotten through to speak with an actual person in order to schedule service. Leaving a message on voice mail results in days of phone tag. Even once all these hurdles are overcome, service is so booked that appointments can only be scheduled weeks out. This dealership is poorly managed, they apparently sold far more minis than they are willing to maintain, and as others here have noted they are one of the very few dealers in this area. But it seems like they know people have few if any options, they apparently have way more service business than they can handle, so no need to please those pesky customers who keep annoying them with wanting to schedule appointments. More

I'll keep this review short, simply put, I was shocked how family oriented this dealership was. I felt like I was home and secure when I visited BMW of Sterling. I was in the market for a new 328xi and Mi how family oriented this dealership was. I felt like I was home and secure when I visited BMW of Sterling. I was in the market for a new 328xi and Mike Arata did a fantastic job guiding me and teaching me the bells and whistles of the vehicle. It's very hard to impress me and BMW of Sterling did a fantastic job. Thanks again guys! More

Wife took her mini in because of check engine light turned out to be a loose oil filler cap in there overall check of the car they told her she would need new brakes before inspection because the info turned out to be a loose oil filler cap in there overall check of the car they told her she would need new brakes before inspection because the info pulled from the key fob. I just did the brakes myself front pads barely half worn. Just another dealer living up to the stereo type of taking advantage of women. Appeal to the worst fears to get more business. We will never return More

Absolutely amazing customer service - from the loaner to the actual maintenance performed. My service advisor, Stefan Vrabel, was attentive to my needs and very responsive. He did above and beyond what I ha the actual maintenance performed. My service advisor, Stefan Vrabel, was attentive to my needs and very responsive. He did above and beyond what I had been used to at other dealers. In addition, Andrew, my tech is perhaps one of the most talents auto mechanics/technicians I have ever met. His attention to detail is unparalleled and his friendly demeanor and professionalism is unquestioned. From the moment I pulled my 750 into the bay to the moment I left in my loaner, I was treated as a respected and valued customer. Everyone also seemed to be mindful and respectful of my time constraints, a very unique and precious asset in a dealership. If you have a BMW or are looking to buy one, this IS the place to go! More

I don't have a Mini dealership close to where I live and this one was the closest. My service engine light was on and I took it to my local service station to have a diagnostic scan test done. They told m this one was the closest. My service engine light was on and I took it to my local service station to have a diagnostic scan test done. They told me the issue should be covered under warranty and to take it to the dealership. I called Mini of Sterling Service 4 times. First time I was put in voice mail and left a message. Second time I called, I was transfered to a rude girl who told me the person I needed to talk to was on the phone and they would call me back, again another message. That was yesterday. No one has called me. I called again this morning and only got recordings, so I hung up. Second time the receptionist put me in some "loop" that I kept getting back to her three times who stated: I have been paging them, I don't know why they won't pick up. Let me try another number, which again, got me put into another voice mail, and again left another message. And now it's the end of the 2nd day and nothing. The next closest Mini Dealership is in Alexandria about 10 miles further away, but thought I would try them. As I NEED to get this looked at asap. My call was answered by a LIVE person the first time I called, got all my questions answered, was told it was under warranty, she (Pat) scheduled me for an appointment tomorrow morning and they are giving me a free loaner for the service period. It was like night and day! Do yourself a favor, if you need service, call Alexandria and skip Sterling. Don't waste your time like I did. More

Sales staff was awesome, I was in the market for a 328i and I found one online from another dealership in another state, I went to BMW of Sterling becuase they had a similar model but the price was a littl and I found one online from another dealership in another state, I went to BMW of Sterling becuase they had a similar model but the price was a little higher. They matched the price and saved me headache of shipping a car out of state! Alvin Nix was great to work with, really wanted to make me happy. If your looking at buying a pre-owned BMW talk to Alvin!! More

Upon a recent trip for service with NAV system, I was greeted by Stefan Vrabel who courteous and very helpful. He understood my concern and arranged promptly for a loaner car while they investigated the greeted by Stefan Vrabel who courteous and very helpful. He understood my concern and arranged promptly for a loaner car while they investigated the repair. The repair took less time than he quoted and the service was performed impeccably. I highly recommend BMW of Sterling for their quality or work and dedication to their customers. RC More

BMW of Sterling is truely a great car dealership, fromm the moment I walked in they weere very helpful and nice to me. They were not push on the sales which I liked, Alvin really made sure he understood my the moment I walked in they weere very helpful and nice to me. They were not push on the sales which I liked, Alvin really made sure he understood my needs in the vehicle of my choice. Great experience, I highly recommend BMW of Sterling. More

Just traded my Acura in for a 2010 BMW 328i and I have to say I love it! Mike Arata from BMW of Sterling was very helpful and took great care of me. I would definitely recommend BMW of Sterling to anyone tha say I love it! Mike Arata from BMW of Sterling was very helpful and took great care of me. I would definitely recommend BMW of Sterling to anyone that wants great service and price, ask for Mike Arata! More

After having my wonderful Outlander totaled, my husband and I were on a hunt for the same car. Luckily the dealership had our exact match. Ruby was beyond helpful when we arrived, even though we were buy and I were on a hunt for the same car. Luckily the dealership had our exact match. Ruby was beyond helpful when we arrived, even though we were buying a $21,000 used car he treated us like we were buying the most expensive car on their lot. His attention and helpfulness were beyond appreciated and above expectation. Buying a car brings me a lot of stress and he did his best to assure me that he would do everything in his power to give me the car I wanted. The car that I saw on autotrader was the exact match that was put in front of me. We were not lied to and be lied to was the norm in the other dealerships we had visited. He was enjoyable to work with and after two weeks of being stressed I was finally put at ease. He made car buying so easy and the other men and women who worked there were just as nice. We would buy from them again...(although I hope not too soon because I love my Outlander, but maybe next time I will buy a BMW.... More