BMW of Sterling

Worst Dealership This is a worst dealership I have ever seen in the last 15 years. They attract customers with low ePrice on their dealership website. When we make app This is a worst dealership I have ever seen in the last 15 years. They attract customers with low ePrice on their dealership website. When we make appointment for test drive, they start negotiating with MSRP sticker on car (even higher than build price on BMW Website). When asked about posted price on the website, they say it is not managed by them and do not honor the price on their website. The sales manager went inside saying he will work on the numbers honoring the price and came back after 30 mins saying we informed website management company to update the price and will be changed in 24 hours. WOW....What a great sales manager....... More

Unprofessional, Unethical Dealership I had several problems with this dealership. I would recommend you go somewhere else. - I bought a new car in January 2014, but it had 250 miles on t I had several problems with this dealership. I would recommend you go somewhere else. - I bought a new car in January 2014, but it had 250 miles on the odometer. They did not disclose this during negotiation. - It took them over two months to get me my plates and registration. - They charged $500 for registration up front and said they would send me a check for the difference. They never sent me a check for the difference. - I initially purchased the ding & dent repair policy but cancelled it during the cancellation period. Nine months have past and they never sent me a refund despite numerous requests. More

Smoking mirrors!!!!! This dealership is a huge disappointment The sales consultant I dealt with was rude a liar and couldn't sell water to a whale! This is the only deal This dealership is a huge disappointment The sales consultant I dealt with was rude a liar and couldn't sell water to a whale! This is the only dealership when you call you can never get management on the phone. I expected more coming from a high end store. The only thing good about this place is the coffee machine. What looks good on the outside isnt always good in the inside. I actually thought STERLING BMW would be different from other sleazy dealerships. You can put lipstick on a pig,but its still a pig! I RECENTLY GOT PULLED OVER BY THE POLICE BECAUSE STERLING BMW didnt have my tags registered. BEWARE PEOPLE! More

Finally ! After going around the beltway looking for that "perfect" pre owned bmw for 2 weeks I can honestly say I was disappointed that most dealers brushed me After going around the beltway looking for that "perfect" pre owned bmw for 2 weeks I can honestly say I was disappointed that most dealers brushed me off if I could not settle for anything less then what they had in inventory. I had visited 4 bmw dealers here in the area and of the 4 the only salesman that took the time to follow up with me was Danny from bmw of sterling. he understood exactly what it was that I wanted and even though they did not have that specific car in stock danny and the pre owned manager search the entire east cost to locate one that was as close to what I wanted as possible. after about 10 days danny contacted me and told me they found a 328 that met all my expectations. after looking at the pictures online and discussing the price I went ahead and asked danny to have it ready for me to test drive because I was on a time constraint. when I got to the dealer, the car was show room ready. after a quick 10 min drive I was sold on the car and the numbers. I filled out a credit application with moe hamdan in finance and left the dealer. after my meeting I called danny and told him I was on my way to finalize the sale. to my surprise when I got to the dealer, moe hamdan had the paper work complete and ready to be signed. after reviewing all the documents to make sure my information was accurate I was signing away. the entire transaction took less then 30 mins to complete and danny was able to find the car I wanted. i'd like to recommend danny and moe hamdan at bmw of sterling for the great work. More

Best car buying experience I contacted BMW Of Sterling back in 2008 when I bought my first BMW from Bryan, he was extremely easy to deal with, no pressure and it was a quick pro I contacted BMW Of Sterling back in 2008 when I bought my first BMW from Bryan, he was extremely easy to deal with, no pressure and it was a quick process. I just recently went in for my 3rd one from Bryan and I had another great experience. I would definitely recommend him to anyone looking for a BMW, I think some of the newer sales agents lack the knowledge and that's what causes a bad experience. I will keep going back to Sterling as long as Bryan is there. More

Horrible Sales Experience! No decency or business ethics! Review is on Sales/Buying Experience on BMW of Sterling AKA BMW of Junk Sales One can expect a much higher level of service on a used car lot in some Review is on Sales/Buying Experience on BMW of Sterling AKA BMW of Junk Sales One can expect a much higher level of service on a used car lot in some downtown shack. These idiots in suits are not qualified to sell a bicycle let alone high end luxury cars. On Top of it their business ethics are non existent and they are shameless about it. This is my 6th BMW and i have dealt with 4 BMW dealers before. This is what happened: I finalized a 2014 550xi , agreed on a lease price, gave a $1000 deposit and waited a week as the car was on the Baltimore dock. I did this against the advice of my friend who had a horrible experience while trying to get a 2014 X3. He ended up buying it from Passport BMW a month ago. After waiting a week, i went in to get my car with my wife and 3 year old daughter. After 3 hours of agony, was told by Tos ( Finance Manager) & Greg ( Sales ) who i was dealing with, that there was a mistake in their calculation and no one could get this deal to me. I walked out frustrated and angry as for me the deal was finalized as the deposit was already taken. If i would have backed out at that point, i would have lost my deposit. This is how business deals work to me. Anyways, no apologies, no phone call, no contact from this professionally run dealership ( I m sure you get my sarcasm). Last time i had a minor issue at Porsche Dealership , the GM called next morning to fix and apologize. I understand mistakes do happen but that was not the case in this deal. I did get the same car with exactly same packages and MSRP with a lease deal which was $8/mon cheaper than what i agreed with Sterling at Passport BMW. So it is a clear case of some top manager getting cold feet on the deal and then Tos ( Finance Mgr) lying through his teeth to tell me it is a mistake and it happens rarely. Frankly, these guys are lying bunch of sleazy sales organization, only doing well coz of their location and customer ignorance. Do yourself a favor and get Passport BMW ( Sean Swartz) and BMW of Alexandria ( Paul Blakeman) involved in your quotes . you would only realize these Sterling guys are there to rip you off. Also be prepared for a switch and bait tactic, where they will promise to match just to get you in the dealership and rip you on other ways ( finance, trade off etc). I deal with a lot of sales in my job, i know how this works. In short, Stay away from this dealership! i hope BMW goes Tesla way and starts offering direct sales to customers. These type of dealerships only force customers away from BMWs and are parasites adding no value to the process. More

Good experience it was a great experience with our purchase here. Went above and beyond with our needs. Got s good price and went out with a brand new BMW it was a great experience with our purchase here. Went above and beyond with our needs. Got s good price and went out with a brand new BMW More

Great service Nate always takes care of my car. Have had a lot of electrical and active steering issues with my 550 But Nate has always made it as easy as possibl Nate always takes care of my car. Have had a lot of electrical and active steering issues with my 550 But Nate has always made it as easy as possible. More

President & CEO I'm always very pleased with the service I receive here...Great Service !!!! I will always use this service center ! I love the coffee bar as well! I'm always very pleased with the service I receive here...Great Service !!!! I will always use this service center ! I love the coffee bar as well! More

Extensive Work 2006 X5 required extensive work, had a very nice loaner--X1--the entire time, the service department dealt with the aftermarket warranty company--who 2006 X5 required extensive work, had a very nice loaner--X1--the entire time, the service department dealt with the aftermarket warranty company--who can be difficult at times--and got them to pay for a substantial amount. The vehicle drives wonderfully again, like BMWs should and I came out way ahead of what I paid for the warrantee. We're very happy. More