BMW of Sterling

Horrible Sales Experience! No decency or business ethics! Review is on Sales/Buying Experience on BMW of Sterling AKA BMW of Junk Sales One can expect a much higher level of service on a used car lot in some Review is on Sales/Buying Experience on BMW of Sterling AKA BMW of Junk Sales One can expect a much higher level of service on a used car lot in some downtown shack. These idiots in suits are not qualified to sell a bicycle let alone high end luxury cars. On Top of it their business ethics are non existent and they are shameless about it. This is my 6th BMW and i have dealt with 4 BMW dealers before. This is what happened: I finalized a 2014 550xi , agreed on a lease price, gave a $1000 deposit and waited a week as the car was on the Baltimore dock. I did this against the advice of my friend who had a horrible experience while trying to get a 2014 X3. He ended up buying it from Passport BMW a month ago. After waiting a week, i went in to get my car with my wife and 3 year old daughter. After 3 hours of agony, was told by Tos ( Finance Manager) & Greg ( Sales ) who i was dealing with, that there was a mistake in their calculation and no one could get this deal to me. I walked out frustrated and angry as for me the deal was finalized as the deposit was already taken. If i would have backed out at that point, i would have lost my deposit. This is how business deals work to me. Anyways, no apologies, no phone call, no contact from this professionally run dealership ( I m sure you get my sarcasm). Last time i had a minor issue at Porsche Dealership , the GM called next morning to fix and apologize. I understand mistakes do happen but that was not the case in this deal. I did get the same car with exactly same packages and MSRP with a lease deal which was $8/mon cheaper than what i agreed with Sterling at Passport BMW. So it is a clear case of some top manager getting cold feet on the deal and then Tos ( Finance Mgr) lying through his teeth to tell me it is a mistake and it happens rarely. Frankly, these guys are lying bunch of sleazy sales organization, only doing well coz of their location and customer ignorance. Do yourself a favor and get Passport BMW ( Sean Swartz) and BMW of Alexandria ( Paul Blakeman) involved in your quotes . you would only realize these Sterling guys are there to rip you off. Also be prepared for a switch and bait tactic, where they will promise to match just to get you in the dealership and rip you on other ways ( finance, trade off etc). I deal with a lot of sales in my job, i know how this works. In short, Stay away from this dealership! i hope BMW goes Tesla way and starts offering direct sales to customers. These type of dealerships only force customers away from BMWs and are parasites adding no value to the process. More

Good experience it was a great experience with our purchase here. Went above and beyond with our needs. Got s good price and went out with a brand new BMW it was a great experience with our purchase here. Went above and beyond with our needs. Got s good price and went out with a brand new BMW More

Great service Nate always takes care of my car. Have had a lot of electrical and active steering issues with my 550 But Nate has always made it as easy as possibl Nate always takes care of my car. Have had a lot of electrical and active steering issues with my 550 But Nate has always made it as easy as possible. More

President & CEO I'm always very pleased with the service I receive here...Great Service !!!! I will always use this service center ! I love the coffee bar as well! I'm always very pleased with the service I receive here...Great Service !!!! I will always use this service center ! I love the coffee bar as well! More

Extensive Work 2006 X5 required extensive work, had a very nice loaner--X1--the entire time, the service department dealt with the aftermarket warranty company--who 2006 X5 required extensive work, had a very nice loaner--X1--the entire time, the service department dealt with the aftermarket warranty company--who can be difficult at times--and got them to pay for a substantial amount. The vehicle drives wonderfully again, like BMWs should and I came out way ahead of what I paid for the warrantee. We're very happy. More

Excellent customer service I have nothing but positive things to say about my recent purchase of my BMW 650. Danny Saboor was extremely helpful, he found exactly what I was loo I have nothing but positive things to say about my recent purchase of my BMW 650. Danny Saboor was extremely helpful, he found exactly what I was looking for and offered it to me at what I thought to be a fair price. The paperwork was as easy as it could be. No hassle, no pressure, no stress. I am already recommending him to several of my friends to work with him with their BMW purchases. Thanks, David Van Meter Shelly Atkinson More

Great experience working the team at Sterling BMW. Friendly professional service. Convenient location. Great selection of cars as well as the help finding the right car at a great price. Friendly professional service. Convenient location. Great selection of cars as well as the help finding the right car at a great price. More

I needed a car and had an idea of what I wanted and Lynne worked with me to get exactly what I wanted in the time frame I was liking at. She is informed, communicative, friendly and follows up. Absolutely wo worked with me to get exactly what I wanted in the time frame I was liking at. She is informed, communicative, friendly and follows up. Absolutely would recommend Lynne and Sterling to everyone . Catherine More

Purchased on 2nd Visit Phil did a great job showing me the different cars, explaining the features, and walking me through the sales process. Was very happy with the profes Phil did a great job showing me the different cars, explaining the features, and walking me through the sales process. Was very happy with the professional and courteous service. More

I always feel informed on what's happening with my car. Shaun makes me feel like someone cares about my car. He is very collaborative. car. Shaun makes me feel like someone cares about my car. He is very collaborative. More