BMW of Sterling

Great experience Originally received a quote for a 320i xDrive at a different DC area BMW center and decided I would see if Sterling BMW could match it as it is much c Originally received a quote for a 320i xDrive at a different DC area BMW center and decided I would see if Sterling BMW could match it as it is much closer to my home. Well not only did they match it, they upgraded the vehicle to a 328i xDrive for only $3 more a month and it even had more options. Sal Ufyani was extremely receptive and made sure I was getting the best deal, as my location/temporary housing situation is very complicated. I haven't owned a BMW since 2005, and this reminds me why I shouldn't have left. Overall, very pleased with my experience with Sterling BMW. More

Horrible Dealership My husband and I walked on Saturday to test drive a car and regretted every single minute of it. We came in at about 2:00PM and waited 10 minutes just My husband and I walked on Saturday to test drive a car and regretted every single minute of it. We came in at about 2:00PM and waited 10 minutes just to be greeted by a disgruntled employee named Sal Ufyani. He made us feel absolutely unworthy and undeserving to be setting foot in this showroom. He greeted us with sheer reluctance while my husband patiently explained to him the car that we wanted to test drive and told him about the trim of preference. To this, he sarcastically replied - "What do you mean by trim" REALLY? Is this a guy working for one of the premier car showrooms? He is clearly not familiar with industry terms. What a shame! After this, he cat-walked three times from one end of the showroom to another in an unsuccessful attempt to find a sales-rep for us. All this while when the showroom hardly had any customers. He made it seem that he is working "hard" for us. Whereas in fact, all he did was strutted his stuff. All this while, we were made to just stand at the reception going through the agonizing experience of watching him strut. No one asked us to sit. No one asked us if we wanted any water (it was a hot scorching day). We decided to go and take a seat at one of the tables. This happened to be a sales rep, Felix's desk. We explained to him what we wanted and while interrupting us, he asked Sal if he was free to help to which Sal replied, "No, I am helping a customer" clearly he wasn't. He was too busy doing nothing at all. We sat at Felix's desk, feeling totally unwelcomed and unwanted. He showed us some cars that "he will try to locate in his showroom" and walked away never to return within the 15 mins that we were there. We walked away. BMW lost a customer for life. A company that does not hire the right staff to treat customers well..does NOT deserve my business. P.S: We had a totally contrasting experience at Audi, Chantilly - the guys know what they are doing and know how to treat their customers. Luxury in its truest sense. More

Untrustworthy Bought a E60 5 series with most of its service history from Sterling BMW. Previous owner had replaced valve cover gaskets 3 months prior to purchase. Bought a E60 5 series with most of its service history from Sterling BMW. Previous owner had replaced valve cover gaskets 3 months prior to purchase. After driving it for several months I noticed leaking oil. Took it to private shop that informed me the valve cover gaskets were leaking. Took it back to S BMW since it was still under repair warranty. Their diagnosis was $370 and that the valve cover gasket were not leaking but the upper timing chain covers were ($3500 for repair). Took it back to another shop for R/R of both timing chain covers and valve covers for less than cost quoted by Sterling BMW. More

Unfriendly, Shady used car Make sure you everything in writing before going to this dealer. I drove 4 hours from Pittsburgh only to find a shady, unfriendly dealership. When I Make sure you everything in writing before going to this dealer. I drove 4 hours from Pittsburgh only to find a shady, unfriendly dealership. When I arrived, there was no one at the front desk and no one asked if I needed help. I interrupted a Sales Rep, and I was informed my salesman was with a customer and I would have to wait. I tracked my salesman down. The salesman was shuffling between me and another customer the entire deal. I then went to the "Café". A girl was reading a book and there was no food laid out; No hot dogs and everything looked bare. I purchased the only old breakfast sandwich available. I went outside and looked at the S5. It had 3 new tires and 1 bald tire with different tread (Front passenger). There are dents and door dings all over the Audi. When I told the salesman, he said "your dealing with a used car". Did they ever hear of dent wizard? The 3.0T badges are missing on the fenders and I saw a lot of paint work. I expected a BMW/Rolls Royce Dealer to have a pristine used car available. I then met George @Finance. George had a no care attitude with an unfriendly personality. He said "we're way off" and never came down on the price listed for the Audi. He did give me a little more for my trade. We were almost $100 off a month compared to the emails and verbal discussions with my salesman. I wasted time and money coming to this unprofessional dealership with shady used cars. More

Buying a Beemer Buying a car at Sterling was easy. Sales force was friendly and knowledgeable. Finance was helpful and easy to deal with. I will recommend this deale Buying a car at Sterling was easy. Sales force was friendly and knowledgeable. Finance was helpful and easy to deal with. I will recommend this dealer to anyone considering a BMW. More

Service Check Up BMW of Sterling provides the most professional and accurate service available on the market. The experience is always a pleasure. Nate Gibson is awe BMW of Sterling provides the most professional and accurate service available on the market. The experience is always a pleasure. Nate Gibson is awesome and goes the extra mile. More

Customer loyalty not taken seriously This review is written as a follow-on to a previous positive review I gave to the dealership. I returned to BMW Sterling after seeing a used MINI at This review is written as a follow-on to a previous positive review I gave to the dealership. I returned to BMW Sterling after seeing a used MINI at their sister showroom advertised for sale. Because of my past relationship with the BMW salesperson, I asked him to show me the MINI and take it for a test drive. Everything up to and including the day of delivery was fine...it was not until after the sale that I was truly disappointed. When I had notice a small piece missing from a part of trim on the car, I was told there was possibly "no good will" remaining to help address the issue, given the claim the dealership lost money on the deal. Who would say such a thing to a customer that had demonstrated loyalty by returning to the dealership??? At the very least, give a customer the benefit of the doubt and look at the issue BEFORE making such a statement. Ultimately, it was such a minor issue that I took care of myself, with no help from the dealership. This was a frankly disappointing end to an otherwise decent buying experience. To be clear, this is my review of the BMW-side of the Sterling dealership...I had no contact with any salesperson at MINI Sterling, and therefore I have no comments/issues about the sales/service team there. As for the car itself, the MINI Countryman is truly a fun and remarkable car. More

BMW of Sterling are true Pros A truly professional sales and finance team. Once I set foot in their building I knew they truly focused on guest experience, and I was not disappoin A truly professional sales and finance team. Once I set foot in their building I knew they truly focused on guest experience, and I was not disappointed. I'v already recommended them to several friends! More

Horrible Advisor Had horrible experience with him. I would never go here, if i do, not deal with him. I always had a dream of buying an BMW now i should think of Audi Had horrible experience with him. I would never go here, if i do, not deal with him. I always had a dream of buying an BMW now i should think of Audi or Mercedes. Anyway its my experience, may be different for others. More

5000 miles service Very good service on one warranty repair and one standard servive item. My service advisor Mr Kwon was very pleasant to work with . He is very pr Very good service on one warranty repair and one standard servive item. My service advisor Mr Kwon was very pleasant to work with . He is very professional and hope to work with him in the future. More