BMW of Sterling

Robin was amazing to work with I've worked with Robin multiple times since I've owned my vehicle and she has been a pleasure to deal with each time. Her customer service is top not I've worked with Robin multiple times since I've owned my vehicle and she has been a pleasure to deal with each time. Her customer service is top notch. More

Where the Rubber Hits the Road It's all about "where the rubber hits the road," and when buying a car, that "rubber" would be the salesman with whom you first interface and work. Ne It's all about "where the rubber hits the road," and when buying a car, that "rubber" would be the salesman with whom you first interface and work. Neils was our first contact with BMW; we had not seriously been considering them. Neils could not have been more helpful in showing us what a BMW could do. He spent a lot of time over a week or two with us - both together and with me while my husband was at work. He took the time, and had the patience, to allow us to investigate every feature we wanted to know about - and if he didn't have the answer, he knew where to find it! We never felt like we were a bother during his day. That said - when it came time to finalize the sale, the BMW-Sterling purchase process seemed seemed cumbersome compared to our past car purchases. It was almost as if the dealership had never made a sale - paperwork was not prepared before our arrival, Especially concerning was the full-court press that was put on us regarding the final price which would include the additional costs for one of four different warranty plans that we had not been expecting. We felt pressed to make a decision on the spot. When we asked for a print-out of the various plans to do additional research - somehow, amongst all the paperwork we were given, that information was not included. When we returned a few days later after doing additional research, we opted not to take any additional warranty. Our research suggested monies expended for a warranty (which may/may not cover a problem) instead be invested and subsequent interest earned (along with principal if necessary) - well, our warm & friendly BMW welcome was no longer in evidence and we were hustled on out. That said - we now love the brand - and the final Finance portion is just a small part of our experience and will soon be forgotten. We are truly looking forward to our life as BMW owners! More

Elijah was superb. He took care of my immediate need and offered to handle some other problems along the way. A great help to me offered to handle some other problems along the way. A great help to me More

Late in the day purchase Loved dealing with Ralf--very knowledgeable, low-key, thorough. He handled everything in a no-stress manner, even though it was late in the day and I Loved dealing with Ralf--very knowledgeable, low-key, thorough. He handled everything in a no-stress manner, even though it was late in the day and I was pressed for time heading back to my home in Ohio. Ralf has been great with follow-up and I will look forward to using BMW of Sterling's service and techs. More

As always this dealership is on it’s A game. No one likes spending time having their car serviced, but hanging out with Copper the Frenchie makes it even better! spending time having their car serviced, but hanging out with Copper the Frenchie makes it even better! More

Great Service! My service rep Sean did an awesome job with his customer service and I would recommend BMW sterling to my family and friends. Great service Sean. My service rep Sean did an awesome job with his customer service and I would recommend BMW sterling to my family and friends. Great service Sean. More

My service Advisor Shean was great, helpful and very knowledgeable. I highly recommend using this service Department and dealership. The service DIRECTOR Bryan was great knowledgeable. I highly recommend using this service Department and dealership. The service DIRECTOR Bryan was great More

Sean is simply the best Service Advisor that I have ever had the pleasure of working with. He goes beyond providing his outstanding professional advice and assistance, by adding a personal touch to his cus had the pleasure of working with. He goes beyond providing his outstanding professional advice and assistance, by adding a personal touch to his customer service. I highly recommend working with Sean, as he has always taken good care of my car and me, and I will always come back to him !! More

Service center Michael Torres Michael is great to work with. He is VERY professional, courteous and takes time to explain the details, why and how of each incident. Hany was the se Michael is great to work with. He is VERY professional, courteous and takes time to explain the details, why and how of each incident. Hany was the service guy and went out of the way to fix issues very quickly. Very happy overall with the service. More

I had my insurance back out on me due to a single car incident with incurred several thousands of dollars. Robin Jones my service advisor took really get care of me and my X5M. Robin has been there for m incident with incurred several thousands of dollars. Robin Jones my service advisor took really get care of me and my X5M. Robin has been there for my vehicle other times as well. I will always look to have Robin addressing all my needs. Than you Robin Jones! More