Back

BMW of Sterling

Sterling, VA

3.7
845 Reviews

21710 Auto World Cir

Sterling, VA

20166

Directions

By Type

Showing 845 reviews

December 14, 2023

Shady , slimey and underhanded . Falsely advertised a CPO car only for it not to be certified. Do not buy from these people can not be trusted More

by andyandy770
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jessica Eller
Dec 15, 2023 -

BMW of Sterling responded

Andy, I'm sorry to read about your experience. We aim for transparency and honesty in all our dealings so it's concerning to see this feedback. If you're open to discussing this further, we'd appreciate the opportunity to understand more about what happened here and address any misunderstandings or mistakes and work on earning your trust back. Thank you, Matthew Bibbo - General Manager - 541-746-2589

December 05, 2023

Sean Spicher always ensures my vehicle is serviced as needed and in a timely manner. I’ve been a customer of BMW of Sterling for more than 20 years (since they opened) and have purchased several BMW’s f More

by highpti
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Sean Spicher
Dec 05, 2023 -

BMW of Sterling responded

We're so glad to know that Sean has been taking good care of your vehicle needs at BMW of Sterling. Thank you for being a loyal customer over the years, we appreciate it!

December 05, 2023

I had very pleasant experience leasing a new i4 from Sterling BMW. Ralf was very knowledgeable, helpful, professional, and cheerful. More

by np
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Ralf Berthiez
Dec 05, 2023 -

BMW of Sterling responded

We're delighted to know you had a pleasant leasing experience with Ralf at BMW of Sterling. We strive for professionalism and cheerfulness in our service, so it's great to see that reflected in your visit! Please let us know how we can help in the future!

September 26, 2023

I emailed the general manager the following email and asked him to step in to resolve the issue but NO RESPONSE! Hello Mr. Matt Bibo, I hope you are doing well. I am reaching out to you regarding an e More

by Jan
Sales Price Transparency
Purchase Time
Recommend Dealer
No
Employees Worked With
Matt Bibo
Sep 29, 2023 -

BMW of Sterling responded

Hello, Thank you for taking the opportunity to review your experience. I understand how this could be frustrating. I apologize for any inconvenience this may caused. It is always difficult when we have multiple customers interested in the same vehicle. I would appreciate the opportunity to speak with you directly and address the questions you have surrounding your experience. Please contact me using the information contained in my signature below. Julius Green General Sales Manager 571-378-3968

Sep 29, 2023 -

Jan responded

Julius, You're the one who created the issue and you know what was going on. Sorry, I'm not going to call you to be humiliated again.

September 05, 2023

Wow, please for your own benefit stay far away from this dealership. These people do not care about their customers, at all. They only care about making their sales, customer service be damned. I had rea More

by Amol W.
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Teba, Jessica Eller, Call Center
Sep 05, 2023 -

BMW of Sterling responded

Hello, Thank you for taking the opportunity to review your experience. I have read your review and your concerns have been noted. I completely understand how this could be frustrating. I apologize for any inconvenience this may caused. It is always difficult when we have multiple customers interested in the same car. I would appreciate the opportunity to speak with you directly in order to assist you in finding a similar or better vehicle. At your convenience, please contact me using the information contained in my signature below. Julius Green General Sales Manager 571-378-3968

Sep 09, 2023 -

Amol W. responded

No thanks. I've taken my business elsewhere. After the extremely poor experience at your dealership and non existent customer service, i don't think I will ever be willing to give your dealer a second chance. It's not about multiple customers being interested in a car. It's about having integrity and keeping your promises. If you tell me you will have the car available for me to view and test drive at a specific time, you should keep your promise regardless of other potential buyers. You can tell the other customers that there is someone already coming to see it and if it falls through, you will reach out to them. That's how you handle that situation. Don't make excuses for how your staff treated me. I had money in hand ready to make a purchase that day and your staff not only ignored me, but they made a deal during my agreed upon appointment time after I already arrived. Then, had the nerve to call me while I'm standing in the showroom to tell me not to come. Give me a break, you guys don't care about your customers.

August 24, 2023

BUYERS BEWARE! Do NOT purchase a used vehicle here. My 2016 Honda Pilot with 84K miles’ engine blew out 4 months after purchasing and BMW of Sterling couldn't care More

by AEvans
Recommend Dealer
No
Employees Worked With
Sales manager and service manager, Jessica Eller, Sean Spicher
Aug 25, 2023 -

BMW of Sterling responded

Hi Alondra, Thank you for taking the time to communicate your concerns with our team. It is our goal to provide our guests with unmatched support when it comes to their automotive needs. I apologize for the break in communication during our interactions regarding your 2016 Honda Pilot. I would appreciate the opportunity to speak with you directly, so we may continue working towards a possible solution. At your convenience, be sure to get in touch with me using the information in my signature below. Julius Green General Sales Manager 571-378-3968

August 20, 2023

BMW of Sterling has been servicing my BMW for over 5 years and it runs like new! Spectacular service! Everyone at BMW has always been friendly, professional, knowledgeable, and customer oriented. Se More

by jeh1x
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Cedric Singleton, Elijah Beavers
Aug 21, 2023 -

BMW of Sterling responded

Thank you for servicing your vehicle at BMW of Sterling. We are happy to see that you enjoy our online tracking system. Keeping our customers in the loop is very important to our team. Should you ever need anything else, please let us know.

August 15, 2023

I recently had the pleasure of purchasing a BMW from Vance Doughty at BMW of Sterling, and I couldn't be happier with the entire experience. From start to finish, Vance went above and beyond to make my More

by sergio.sandoval1
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Vance Doughty
Aug 15, 2023 -

BMW of Sterling responded

Sergio, thank you for taking the time out of your day to review your visit to BMW of Sterling. We appreciate your detailed account of your purchase and the assistance provided by Vance. It is great to see that you were able to find the perfect BMW. Please let us know if you need anything else moving forward. We wish you many happy miles ahead!

August 07, 2023

Sepehr proved to be both personable and professional. He addressed every concern I had related to my vehicle purchase. Sepehr even worked diligently to address an issue that arose during the sales proces More

by Charlespowell
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Sepehr Hajireza
Aug 07, 2023 -

BMW of Sterling responded

Thank you for choosing BMW of Sterling! We are happy to see that you enjoyed your visit. We wish you many incredible miles in your new vehicle.

July 20, 2023

I was working with Sean , he was very professional. I would take my car back to him . More

by Rozita
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Sean Spicher
Jul 20, 2023 -

BMW of Sterling responded

Thank you for the review, Rozita! We will be sure to pass it along to Sean.

...
4
...