BMW of Sterling

After much deliberation I’ve decided to review BMW of Sterling. From the first interaction with the sales person several weeks ago I felt undervalued. Beware if you plan to purchase a car and you’re not Sterling. From the first interaction with the sales person several weeks ago I felt undervalued. Beware if you plan to purchase a car and you’re not intending to purchase a brand new car.. it was a simple transaction turned sour. A lack of communication, poor treatment by sales person, finance person and certainly management’s lack of concern, or means to rectify the situation, are some of the reasons I’ll never bring my business to BMW of Sterling- nor recommend them to others. I was never given paperwork upon signing the deal, after not 2 but 4 failed attempts to obtain a simple copy of my paperwork I decided to come in directly and decided to speak to Tony Moorehead, general manager, regarding my experience. After a short conversation with Tony, I decided to send him and copy Tim Woods, assistant manager, an email outlining my experience and some of the short comings of the sale. I waited a week and no response or acknowledgement. As a last resort I decided to call and spoke to Tim regarding our experience. It’s incredible that I continue to reach out and get no response. Verbal apologies are truly falling short at this point. We didn’t even receive the promised car mats ... After multiple attempts and complaints and ultimately feeling like second class citizens, they recognized some failures on their part... but Tony and Tim lacked the ability to provide a real resolution to prevent me from ultimately giving this negative review. In fact, it was at times condescending, Tony actually said that our complaints were “feelings” and did not equate to a tangible response that they could do for us... or rather willing to do for us. Everyone knows buying a car does not mean you’ll get a good or fair deal. I traded in a brand new vehicle and was given 8k under Kelly blue book and was told by another sales person at BMW a week later that “everyone wanted the car.” Clearly they did not struggle to make a nice profit. What I wanted : I was unhappy with the vehicle I bought... I will note i was not allowed to test drive the car beyond the BMW parking lot... Management asked me to come in to see if they could get me into a better car... the general manager wanted to be done “with all the negativity”. Negativity? I was simply outlining where, not one, but several of their employees failed at making a repeat customer feel valued; regardless of the cost of the vehicle. After choosing another vehicle with the promise of a “structured deal to keep payments fair,” BMW simply offered a small discount, wanted to charge me their 699 processing fee again, and accept a loss for a vehicle purchases only a week prior. but according to management “ they lose money all the time.” Save your business for a place that will not judge you by the size of your down payment but by the loyalty you offer in making multiple deals over the years and trusting them to do right by you. More

Sean is amazing! I had an unexpected problem which arose with my newly purchased 528i and he not only managed to repair the problem for less than I expected, he arranged for a loaner so I could pick up my s with my newly purchased 528i and he not only managed to repair the problem for less than I expected, he arranged for a loaner so I could pick up my son, and got the repair done for me the same day! More

I worked with Elijah. He was awesome and communicative from start to finish. I definitely recommend. I appreciated the walk through video of the issues with my car and did not feel like I was getting ripp from start to finish. I definitely recommend. I appreciated the walk through video of the issues with my car and did not feel like I was getting ripped off. More

We had an excellent experience...Matthew did a great job, identifying what we needed and responded accordingly...Thanks again Matthew for the exceptional professionalism and great buying experience. identifying what we needed and responded accordingly...Thanks again Matthew for the exceptional professionalism and great buying experience. More

This dealership is fantastic. My service rep John Aulbach was awesome and very tentative from start to finish. Would not take my BMW anywhere else. was awesome and very tentative from start to finish. Would not take my BMW anywhere else. More

Elijah was very helpful and communicated every step of the process promptly and efficiently. It is always a positive experience working with the service department at Sterling of BMW. the process promptly and efficiently. It is always a positive experience working with the service department at Sterling of BMW. More

Excellent Service modern and very nice suits the brand as soon as I entered the dealership I was greeted by a very nice person his name is Elijah he is very nice and helped me in every step of the way my car soon as I entered the dealership I was greeted by a very nice person his name is Elijah he is very nice and helped me in every step of the way my car was serviced and cleaned and was waiting for me at the service lane Elijah made every step easy and I forgotten thank you Elijah for this great service More

Incredible customer service! Special thanks to John for going above and beyond to make my first time service a breeze. He is knowledgeable, friendly, and truly cares about the customer. going above and beyond to make my first time service a breeze. He is knowledgeable, friendly, and truly cares about the customer. More

I would specially like to mention about the extremely good customer service I received by Sean at Mini/BMW of Sterling. He was very detailed in explaining me what needed to get done and took care of ma good customer service I received by Sean at Mini/BMW of Sterling. He was very detailed in explaining me what needed to get done and took care of maintenance and safety inspection of my X3 within an hour. Five Stars. More

Sean was a great help and walked me through the process. It has always been a good experience working with the service department at Sterling BMW. It has always been a good experience working with the service department at Sterling BMW. More