BMW of Sterling

Shady place practicing bait and switch. I inquired about a car and made an appointment with their "VIP" Manager. The appointment was for Tuesday, 10/15. They emailed me on 10/10, and texted I inquired about a car and made an appointment with their "VIP" Manager. The appointment was for Tuesday, 10/15. They emailed me on 10/10, and texted on 10/13 to confirm my appointment. I drove an hour (45 miles) to see it and when I arrived, the shady salesperson, Melissa Fincham, walked around the corner and came back 2 minutes later and told me it was sold. She knew xxxx well that the car was gone when she looked at her computer. They all have computers on their desk, with complete inventory, and know when cars are sold. They certainly know when a car is sold that has a "VIP Appointment" scheduled. Bait and Switch is illegal per the FTC. The car per their own Carfax link has been sitting there for over 80 days and it miraculously gets sold right before I get there. I did not get a chance to enjoy the "switch" side of this scam as I blew up and told the whole staff off as I walked out the door. Stay far away. Go to BMW Silver Spring, BMW Rockville, or any of the other Va BMW dealerships. More

If you take your vehicle for service at this dealership - BE CAREFUL especially if you get your service advisor as Cedric Singleton. He is deliberately causing damages to the vehicle and playing games. We ha BE CAREFUL especially if you get your service advisor as Cedric Singleton. He is deliberately causing damages to the vehicle and playing games. We have 2022 BMW X3 that is still under factory warranty and BMW provided basic maintenance plan. First time when I got him as our service advisor, after the service we found out that the left side passenger door drain was clogged with grease, glue and automotive dust. We thought may be it was just a matter of chance. This time for a recent oil change appointment, I requested a specific service advisor (who we had good experience in the past) but on arrival I was again assigned Cedric Singleton as my service advisor. He intentionally made me wait for over 2 hours when the vehicle was done 2 hours earlier. Total disregard for the value of other people's time that costed me unnecessary waste of 4 hours sitting in their customer waiting area. Even after all this, turned out that this was not enough for him. This time he attempted to cause even bigger damage to the vehicle. After the oil change the oil drain plug was intentionally left loose causing slow oil drip from the engine to eventually drain out all the oil from the engine overtime. Luckily, we discovered the oil spots on our drive way before it was too late. Here in their responses, they make it look like they care about their customers but the reality is different. On discovery of the oil drip, I emailed their Service Manager Jessica Eller to express my concerns and urgency of the matter to fix the issue caused by their staff. In return, I received an email auto responder with incorrect email address of her backup stating that she is on vacation for extended period of time and to reach out to Carlos Martell if it is something that cannot wait till her return. I forwarded the issue and my concerns to Carlos with absolutely no action and response to this date. It is apparent that first their employee (Cedric) is causing these deliberate damages and then his wrongful actions are supported by his supervisors with no action and accountability on their part waiting for the damage to happen. As a result, I had to get the issue diagnosed and fixed from another dealer in the area where I felt more welcome and received much better and honest service experience. There is something seriously wrong with the service department of this dealership. Either it is our experience with Cedric or in last year or so their service has gone from bad to worst. I will be reaching out to BMW corporate to investigate the unethical acts of Cedric Singleton. More

This dealership has been one of the most frustrating experiences I’ve had in car buying. I placed a deposit on a BMW 540i, and it was reserved and supposedly undergoing inspection and work, as per Sal, experiences I’ve had in car buying. I placed a deposit on a BMW 540i, and it was reserved and supposedly undergoing inspection and work, as per Sal, the salesperson. This deposit was made a week ago, and today was supposed to be the day I completed the purchase. However, while at work, I get a shocking text from Sal saying, “I didn’t know there was a deposit on the car.” After a week of waiting patiently and checking in daily with him, this is what I get? To his credit, Sal wasn’t entirely at fault, but this was still incredibly disappointing. I tried calling him immediately, and no answer. So, in the middle of my workday, I had to physically go to the dealership to sort things out. Once I arrived, they made me wait around for the pre-owned sales director, Hugo Coz Jr. And when he finally shows up, he’s got the nerve to start off by saying, “I’ve been in this business longer than you’ve been alive.” Really? What does that have to do with anything? I’m there to discuss a car I’ve placed a deposit on, not to hear some arrogant, irrelevant comment. Hugo’s attitude was completely unprofessional, adding insult to injury. I’ve been through several car purchases, and never have I been treated with such condescension and utter disregard for a customer’s time and money. While Sal wasn’t entirely to blame, this level of miscommunication and incompetence should never happen at a dealership of this size. How does a place this big operate like this, with nobody knowing basic details like whether a deposit has been made? The experience has been nothing but aggravating. I’d recommend avoiding this place altogether. If you do go, steer clear of Hugo. His lack of professionalism and inability to handle basic customer service is alarming. And while Sal wasn’t the worst, this still falls partly on him for not keeping better track of the sale. There are plenty of other dealerships out there that actually know how to treat their customers. Do yourself a favor and find one of those instead. More

When you drive 4x to a dealership to close a deal, something is wrong. Reception is cold. Sales is openly hostile to customers when it comes to bottom line. Small car sale, but speaks volumes on deale something is wrong. Reception is cold. Sales is openly hostile to customers when it comes to bottom line. Small car sale, but speaks volumes on dealership character when the little guy is treated his tax bracket, weird. You’d think a dealership that sells multiple levels of cars, would have training to sell at any level of a car to any type of consumer. Sales experience is in my opinion, needs review. Told an open recall car was available then next day surprise surprise it’s not available. Putting a deposit on a car that hasn’t sold in 3 months with an open recall or selling a car with an open recall to multiple people? I know from experience when I bought my Mercedes, I had the highest level of confidence and care given to me. Car was in a fancy car room, salesman sent birthday cards etc, even as my other bmw dealership from when I bought my first bmw, I received thanksgiving cards. Crazy times when classism and stereotypes of dealerships win. Curious what the owner or even GM thinks. More

Good people from service to check to loaners to sales. Nice showroom and check in facility Nice showroom and check in facility More

Latasha was extremely professional throughout the entire maintenance process, providing me a ride to and from my residence when my vehicle was being serviced. She was polite and very punctual with all updat maintenance process, providing me a ride to and from my residence when my vehicle was being serviced. She was polite and very punctual with all updates provided to me that day! More

Cedric my Service Advisor is very personable and always very pleasant when discussing situations occurring with my vehicle. He explains things in a professional manner and is very respectful. I will contin very pleasant when discussing situations occurring with my vehicle. He explains things in a professional manner and is very respectful. I will continue to work with him in the future care of my vehicle. More

I have been coming to this service department for over two years. For every appointment, I drop my car off at 7:30 am and take an Uber to work. I always request to have it completed by 12 pm, and they hav two years. For every appointment, I drop my car off at 7:30 am and take an Uber to work. I always request to have it completed by 12 pm, and they have mostly kept that promise—until today. Starting at noon, I hadn't heard that the car was ready, so I called, texted, and emailed Devon multiple times. I also called the regular service number several times with no response. I checked the BMW app every hour after 12 pm, and it showed that the car hadn't been touched since I dropped it off. I have a very busy schedule, and this caused a significant disruption for me. The service department appointment line finally called me back after three hours, asking what was wrong. I explained the situation, and they told me Devon was off today. I replied, "What do you mean he's off today? I just saw him this morning." They said they would call me back later. The service finally started at 2:55 pm. Additionally, I received an alert via both the BMW app and email that my car now qualifies for the BMW Prepaid Oil Change Plan. I told Devon that I wanted to sign up for the plan, but he insisted my car doesn't qualify. I showed him the email and the alert, yet he still insisted that I don't qualify. I have interacted with Devon before today, and he has always had an unpleasant attitude towards me. I never gave it much thought, as everyone has bad days. However, everyone else has always provided excellent service to me—except Devon. Honestly, I have been considering moving over to a Benz for quite some time. Devon just convinced me. More

When I went for my regular service check up, my service advisor, Latasha, was absolutely fantastic! I will certainly be back and recommend others to go there as well for any servicing on their BMW they may advisor, Latasha, was absolutely fantastic! I will certainly be back and recommend others to go there as well for any servicing on their BMW they may need. More

I had an outstanding service experience with Jeff Shade of BMW of Sterling. He was professional and attentive, ensuring all my concerns were addressed promptly. The service was efficient, and my vehicle wa of BMW of Sterling. He was professional and attentive, ensuring all my concerns were addressed promptly. The service was efficient, and my vehicle was returned in excellent condition. Overall, I am highly satisfied and will continue to rely on BMW for future needs. More