BMW of Sterling

This dealership has been one of the most frustrating experiences I’ve had in car buying. I placed a deposit on a BMW 540i, and it was reserved and supposedly undergoing inspection and work, as per Sal, experiences I’ve had in car buying. I placed a deposit on a BMW 540i, and it was reserved and supposedly undergoing inspection and work, as per Sal, the salesperson. This deposit was made a week ago, and today was supposed to be the day I completed the purchase. However, while at work, I get a shocking text from Sal saying, “I didn’t know there was a deposit on the car.” After a week of waiting patiently and checking in daily with him, this is what I get? To his credit, Sal wasn’t entirely at fault, but this was still incredibly disappointing. I tried calling him immediately, and no answer. So, in the middle of my workday, I had to physically go to the dealership to sort things out. Once I arrived, they made me wait around for the pre-owned sales director, Hugo Coz Jr. And when he finally shows up, he’s got the nerve to start off by saying, “I’ve been in this business longer than you’ve been alive.” Really? What does that have to do with anything? I’m there to discuss a car I’ve placed a deposit on, not to hear some arrogant, irrelevant comment. Hugo’s attitude was completely unprofessional, adding insult to injury. I’ve been through several car purchases, and never have I been treated with such condescension and utter disregard for a customer’s time and money. While Sal wasn’t entirely to blame, this level of miscommunication and incompetence should never happen at a dealership of this size. How does a place this big operate like this, with nobody knowing basic details like whether a deposit has been made? The experience has been nothing but aggravating. I’d recommend avoiding this place altogether. If you do go, steer clear of Hugo. His lack of professionalism and inability to handle basic customer service is alarming. And while Sal wasn’t the worst, this still falls partly on him for not keeping better track of the sale. There are plenty of other dealerships out there that actually know how to treat their customers. Do yourself a favor and find one of those instead. More

When you drive 4x to a dealership to close a deal, something is wrong. Reception is cold. Sales is openly hostile to customers when it comes to bottom line. Small car sale, but speaks volumes on deale something is wrong. Reception is cold. Sales is openly hostile to customers when it comes to bottom line. Small car sale, but speaks volumes on dealership character when the little guy is treated his tax bracket, weird. You’d think a dealership that sells multiple levels of cars, would have training to sell at any level of a car to any type of consumer. Sales experience is in my opinion, needs review. Told an open recall car was available then next day surprise surprise it’s not available. Putting a deposit on a car that hasn’t sold in 3 months with an open recall or selling a car with an open recall to multiple people? I know from experience when I bought my Mercedes, I had the highest level of confidence and care given to me. Car was in a fancy car room, salesman sent birthday cards etc, even as my other bmw dealership from when I bought my first bmw, I received thanksgiving cards. Crazy times when classism and stereotypes of dealerships win. Curious what the owner or even GM thinks. More

Good people from service to check to loaners to sales. Nice showroom and check in facility Nice showroom and check in facility More

Latasha was extremely professional throughout the entire maintenance process, providing me a ride to and from my residence when my vehicle was being serviced. She was polite and very punctual with all updat maintenance process, providing me a ride to and from my residence when my vehicle was being serviced. She was polite and very punctual with all updates provided to me that day! More

Cedric my Service Advisor is very personable and always very pleasant when discussing situations occurring with my vehicle. He explains things in a professional manner and is very respectful. I will contin very pleasant when discussing situations occurring with my vehicle. He explains things in a professional manner and is very respectful. I will continue to work with him in the future care of my vehicle. More

I have been coming to this service department for over two years. For every appointment, I drop my car off at 7:30 am and take an Uber to work. I always request to have it completed by 12 pm, and they hav two years. For every appointment, I drop my car off at 7:30 am and take an Uber to work. I always request to have it completed by 12 pm, and they have mostly kept that promise—until today. Starting at noon, I hadn't heard that the car was ready, so I called, texted, and emailed Devon multiple times. I also called the regular service number several times with no response. I checked the BMW app every hour after 12 pm, and it showed that the car hadn't been touched since I dropped it off. I have a very busy schedule, and this caused a significant disruption for me. The service department appointment line finally called me back after three hours, asking what was wrong. I explained the situation, and they told me Devon was off today. I replied, "What do you mean he's off today? I just saw him this morning." They said they would call me back later. The service finally started at 2:55 pm. Additionally, I received an alert via both the BMW app and email that my car now qualifies for the BMW Prepaid Oil Change Plan. I told Devon that I wanted to sign up for the plan, but he insisted my car doesn't qualify. I showed him the email and the alert, yet he still insisted that I don't qualify. I have interacted with Devon before today, and he has always had an unpleasant attitude towards me. I never gave it much thought, as everyone has bad days. However, everyone else has always provided excellent service to me—except Devon. Honestly, I have been considering moving over to a Benz for quite some time. Devon just convinced me. More

When I went for my regular service check up, my service advisor, Latasha, was absolutely fantastic! I will certainly be back and recommend others to go there as well for any servicing on their BMW they may advisor, Latasha, was absolutely fantastic! I will certainly be back and recommend others to go there as well for any servicing on their BMW they may need. More

I had an outstanding service experience with Jeff Shade of BMW of Sterling. He was professional and attentive, ensuring all my concerns were addressed promptly. The service was efficient, and my vehicle wa of BMW of Sterling. He was professional and attentive, ensuring all my concerns were addressed promptly. The service was efficient, and my vehicle was returned in excellent condition. Overall, I am highly satisfied and will continue to rely on BMW for future needs. More

Julie was very courteous and not pushy, when recommending various services & repair that she thought my car needed. various services & repair that she thought my car needed. More

Adrian Castillo, my service rep, is great. Adrian is very knowledgeable, transparent, and responsive. I trust and rely on his guidance. Adrian is very knowledgeable, transparent, and responsive. I trust and rely on his guidance. More