BMW of Sterling

I understand cars are in high demand but the disrespect I received in this dealership was unacceptable. I went in ready to sign and drive and they put me with a sales adviser rather than a manager. This sale received in this dealership was unacceptable. I went in ready to sign and drive and they put me with a sales adviser rather than a manager. This sales advisor’s eyes never left his phone, his texting was clearly more important to him than making this sale. Even on the test drive he was just on his phone looking up once in a while to just give me direction of where to go. When we sat down to make a deal he ran up some numbers got back on his phone and when I tried to negotiate a bit he just said “I don’t want to waste your time we are too far from each other.” The true waste of time was setting foot into their sales department. I could have achieved the same result doing absolutely nothing. More

Jose Zapata Rivera is an excellent senior salesperson. My overall experience with him was superb. My overall experience with him was superb. More

Sean spicher is the best service advisor at BMW sterling. I currently service all three of my BMWs there and he always takes care of everything. I won't take my cars anywhere else. I currently service all three of my BMWs there and he always takes care of everything. I won't take my cars anywhere else. More

Moses Mahdi provided excellent service by explaining all the work needed and keeping me informed. He also was kind enough to let me meet the tech working on my vehicle so that I could ask additional questio the work needed and keeping me informed. He also was kind enough to let me meet the tech working on my vehicle so that I could ask additional questions. Moses is definitely a 5-star service advisor! More

Service Advisor Moses Mahdi provided superior support for my last two visits. I had a recall issue with my BMW and he helped me work through the repair and all the paperwork associated with it. I would rec my last two visits. I had a recall issue with my BMW and he helped me work through the repair and all the paperwork associated with it. I would recommend him to anyone visiting Sterling Motorcars Service Department. Thank you Moses! More

Exceptional…he took great care of us, was very responsive and always helpful! Thank you Jeff! and always helpful! Thank you Jeff! More

I would describe my experience at the service center as unprofessional. I brought my car into to the dealer for a warranty repair that was already pre-scheduled. While I was entering the service center my unprofessional. I brought my car into to the dealer for a warranty repair that was already pre-scheduled. While I was entering the service center my car showed another potential problem that the service center had witnessed. So my car was now being serviced for two different things. I dropped my car off as planned. I went to the loaner car front desk, I waited at least 15 minutes before anyone acknowledged to help me. I got the loaner and went on my day. Fast forward remember I dropped my car of Friday 1pm. I had called Saturday for an update. I was told my service advisor Marco that the window is being worked on and that coolant was being cleaned from the front engine area. I had ask what type of test were being done on my vehicle, he replied that they were pressure testing the system. I had ask if they did leak test with dye to ensure that nothing was wrong. The conversation continues. He became abrasive stating to me that I didn’t trust the dealership , in laymen terms “ I don’t think they know what they are doing. “ honestly the response of this service advisor was unprofessional. Marco was not informative with communicating. I had called the service center multiple times on occasion to Speak about my car, response al day. He then mentions that he had texted me an update. In fact that didn’t happen. Poor customer service as a whole. I at least expected respect. In the end it’s my car being serviced. I had ask to speak with service manager at that moment. The service manager Brian was made aware of his service advisor, he had let me know that he did come off rough. Of course it was back and forth with saying this part needs to be ordered still. My car was in the shop for a entire week. My entire encounter with my vehicle being serviced was terrible. I honestly do not trust this service center to work on my car any longer. My experience with BMW has been awful. I do not recommend anyone to come this shop. Take better care of your customers. More

Sean Spicher is the ultimate BMW service professional!!! BMW of Sterling management needs to help other service advisors emulate Sean's qualities to enable them to get highest customer satisfaction ratings. BMW of Sterling management needs to help other service advisors emulate Sean's qualities to enable them to get highest customer satisfaction ratings. Thanks Sean for all your help and wonderful personality maintaining your smile and professionalism despite competing priorities and job related stresses. Keep up the awesome work!!! More

I am always waiting last minute unfortunately, but Carlos who is my advisor was able to get me the help i needed in a timely manner and work around my hectic schedule. From pick ups, and drop offs and my man who is my advisor was able to get me the help i needed in a timely manner and work around my hectic schedule. From pick ups, and drop offs and my many questions he was always positive and had updates when i needed them. I really appreciate the effort put in by him and this dealership. More

I would have liked to give this dealership a 4-5 star rating but I can’t so I won’t. I purchased my x4 in September from out of state (TN) and here we are going in February and I still have no hard tags. rating but I can’t so I won’t. I purchased my x4 in September from out of state (TN) and here we are going in February and I still have no hard tags. Yes I receive monthly temporary tags that I personally have to call the dealership for every single month in order to receive them. This is such huge inconvenience for me. There has been a few times I had to drive on expired tags. The purchase process was easy but as we know once the purchase is complete how things can be. I’ve tried contacting them to speak with a manager 3-4 times and the manager is never available for me, constantly giving me the run around or a salesmen telling me they are behind due to COVID. Unacceptable with so many months passing by. It seems as there is a issue that no one is communicating with me as to why I can’t obtain tags. Very dissatisfied as we know it was a costly purchase and these fees were included in my purchase price. If I could ship the truck back and purchase elsewhere I would. More