BMW of Sterling

On 7 December 2024 I had purchases a 2022 Nissan Sentra SV with 17,533 miles on it for our 16 year old daughter to drive as her very first newer vehicle. I dealt with Vance who was the sales representative SV with 17,533 miles on it for our 16 year old daughter to drive as her very first newer vehicle. I dealt with Vance who was the sales representative and is for the most a genuine gentleman. After taking possession of the vehicle and upon our daughter driving it for two days. She came home and stated that the car had a shake to it when driving down the road and applying the brakes. I told her it was more than likely rotors and I would circle back around with BMW to let them know. I called and got the run around that it could not be rotors as the car only has 17k miles on it. So we booked an appointment at the Nissan dealership in Chantilly, VA. We asked to have the tires balanced and roated along with the oil checked and the brakes. When the Nissan mechanic was balancing and rotating the tires. He had one that would not balance out due to the rim being bent. They moved it from the front drivers side to rear drivers side and advised to have it replaced before it caused premature tire wear and other mechanical issues. I called BMW back and advised Vance that the a rim was found to be bent and would not balance out and was a issue. After two days of back and forth I was advised that the front rim was found to have an issue when BMW took possession of the vheicle back in October 2024 and that they repaired it. Obviously it was not as Nissan could not get the tire to balance. I was then advised to speak to Hugo Coz Jr. at BMW of Sterling. On 17 December I went to the dealership and spoke directly with him and communicated my concerns and that this car was for a 16 year old girl. He advised that they fixed it and it was sold fixes with no issues. I asked how he could be okay with saleing the car and knowing that the issue that was found during BMWs intake inspection was still an issue. He stated that the car was fixed and good to go before it was sold. All I have to say is be cautious when buying used from here as they will not take ownership in their vehicle inspections nor issues that vehicles have. For your very own review, I have attached Nissan's documentation along with Hugo's used mechanic, Chase vehicle intake inspection and repair sheet. Again, I understand this is not a 75k BMW that was pirchased, but it was one that was bought for a 16 year old girl who now has to come up with $1,200 to have her new to her vehicle fixed. Please do think twice before buying used from this dealership or be sure to take your car to a place that can complete a thorough vehicle inspection and be sure the vehicle is in sound condition and no issues are present. More

My service advisor, Assad, is very knowledgeable and top of the details. Very convenient too with the Lyft rides. Great service! of the details. Very convenient too with the Lyft rides. Great service! More

An OUTSTANDING car buying experience and the best we ever had. Highly recommend!! Thank you. had. Highly recommend!! Thank you. More

Absolutely bizarre shopping experience. Do not recommend, especially for out of state buyer. I was trying to buy a vehicle and the receptionists and salespeople were cold and distant when c Do not recommend, especially for out of state buyer. I was trying to buy a vehicle and the receptionists and salespeople were cold and distant when calling them, refusing to email or give me a callback with more information. Philip, Adam, and company were all extremely unhelpful. Glad they delayed the process as I had time to read the nightmare reviews about this place and avoid the possibility of a bad purchase. Based on how it is run I would not trust a “CPO” label from this dealership. More

Speedy service. Friendly and helpful personnel. Devon got me in for a state inspection right away, even without an appointment. He has provided good advice as to w Friendly and helpful personnel. Devon got me in for a state inspection right away, even without an appointment. He has provided good advice as to what services I needed right away and those I could put off for awhile. I have been a customer since 2015. More

Shady place practicing bait and switch. I inquired about a car and made an appointment with their "VIP" Manager. The appointment was for Tuesday, 10/15. They emailed me on 10/10, and texted I inquired about a car and made an appointment with their "VIP" Manager. The appointment was for Tuesday, 10/15. They emailed me on 10/10, and texted on 10/13 to confirm my appointment. I drove an hour (45 miles) to see it and when I arrived, the shady salesperson, Melissa Fincham, walked around the corner and came back 2 minutes later and told me it was sold. She knew xxxx well that the car was gone when she looked at her computer. They all have computers on their desk, with complete inventory, and know when cars are sold. They certainly know when a car is sold that has a "VIP Appointment" scheduled. Bait and Switch is illegal per the FTC. The car per their own Carfax link has been sitting there for over 80 days and it miraculously gets sold right before I get there. I did not get a chance to enjoy the "switch" side of this scam as I blew up and told the whole staff off as I walked out the door. Stay far away. Go to BMW Silver Spring, BMW Rockville, or any of the other Va BMW dealerships. More

If you take your vehicle for service at this dealership - BE CAREFUL especially if you get your service advisor as Cedric Singleton. He is deliberately causing damages to the vehicle and playing games. We ha BE CAREFUL especially if you get your service advisor as Cedric Singleton. He is deliberately causing damages to the vehicle and playing games. We have 2022 BMW X3 that is still under factory warranty and BMW provided basic maintenance plan. First time when I got him as our service advisor, after the service we found out that the left side passenger door drain was clogged with grease, glue and automotive dust. We thought may be it was just a matter of chance. This time for a recent oil change appointment, I requested a specific service advisor (who we had good experience in the past) but on arrival I was again assigned Cedric Singleton as my service advisor. He intentionally made me wait for over 2 hours when the vehicle was done 2 hours earlier. Total disregard for the value of other people's time that costed me unnecessary waste of 4 hours sitting in their customer waiting area. Even after all this, turned out that this was not enough for him. This time he attempted to cause even bigger damage to the vehicle. After the oil change the oil drain plug was intentionally left loose causing slow oil drip from the engine to eventually drain out all the oil from the engine overtime. Luckily, we discovered the oil spots on our drive way before it was too late. Here in their responses, they make it look like they care about their customers but the reality is different. On discovery of the oil drip, I emailed their Service Manager Jessica Eller to express my concerns and urgency of the matter to fix the issue caused by their staff. In return, I received an email auto responder with incorrect email address of her backup stating that she is on vacation for extended period of time and to reach out to Carlos Martell if it is something that cannot wait till her return. I forwarded the issue and my concerns to Carlos with absolutely no action and response to this date. It is apparent that first their employee (Cedric) is causing these deliberate damages and then his wrongful actions are supported by his supervisors with no action and accountability on their part waiting for the damage to happen. As a result, I had to get the issue diagnosed and fixed from another dealer in the area where I felt more welcome and received much better and honest service experience. There is something seriously wrong with the service department of this dealership. Either it is our experience with Cedric or in last year or so their service has gone from bad to worst. I will be reaching out to BMW corporate to investigate the unethical acts of Cedric Singleton. More

This dealership has been one of the most frustrating experiences I’ve had in car buying. I placed a deposit on a BMW 540i, and it was reserved and supposedly undergoing inspection and work, as per Sal, experiences I’ve had in car buying. I placed a deposit on a BMW 540i, and it was reserved and supposedly undergoing inspection and work, as per Sal, the salesperson. This deposit was made a week ago, and today was supposed to be the day I completed the purchase. However, while at work, I get a shocking text from Sal saying, “I didn’t know there was a deposit on the car.” After a week of waiting patiently and checking in daily with him, this is what I get? To his credit, Sal wasn’t entirely at fault, but this was still incredibly disappointing. I tried calling him immediately, and no answer. So, in the middle of my workday, I had to physically go to the dealership to sort things out. Once I arrived, they made me wait around for the pre-owned sales director, Hugo Coz Jr. And when he finally shows up, he’s got the nerve to start off by saying, “I’ve been in this business longer than you’ve been alive.” Really? What does that have to do with anything? I’m there to discuss a car I’ve placed a deposit on, not to hear some arrogant, irrelevant comment. Hugo’s attitude was completely unprofessional, adding insult to injury. I’ve been through several car purchases, and never have I been treated with such condescension and utter disregard for a customer’s time and money. While Sal wasn’t entirely to blame, this level of miscommunication and incompetence should never happen at a dealership of this size. How does a place this big operate like this, with nobody knowing basic details like whether a deposit has been made? The experience has been nothing but aggravating. I’d recommend avoiding this place altogether. If you do go, steer clear of Hugo. His lack of professionalism and inability to handle basic customer service is alarming. And while Sal wasn’t the worst, this still falls partly on him for not keeping better track of the sale. There are plenty of other dealerships out there that actually know how to treat their customers. Do yourself a favor and find one of those instead. More

When you drive 4x to a dealership to close a deal, something is wrong. Reception is cold. Sales is openly hostile to customers when it comes to bottom line. Small car sale, but speaks volumes on deale something is wrong. Reception is cold. Sales is openly hostile to customers when it comes to bottom line. Small car sale, but speaks volumes on dealership character when the little guy is treated his tax bracket, weird. You’d think a dealership that sells multiple levels of cars, would have training to sell at any level of a car to any type of consumer. Sales experience is in my opinion, needs review. Told an open recall car was available then next day surprise surprise it’s not available. Putting a deposit on a car that hasn’t sold in 3 months with an open recall or selling a car with an open recall to multiple people? I know from experience when I bought my Mercedes, I had the highest level of confidence and care given to me. Car was in a fancy car room, salesman sent birthday cards etc, even as my other bmw dealership from when I bought my first bmw, I received thanksgiving cards. Crazy times when classism and stereotypes of dealerships win. Curious what the owner or even GM thinks. More