Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala | Page 3

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
94 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 11 mos

Industry Experience

20 yrs, 2 mos

Languages Spoken

English English

4.9

94 Reviews

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94 Reviews of Richard Ayala

March 13, 2026

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Employee Rating

I had a wonderful experience with Jimmy at this dealership. He made my purchase easy and fast! Would highly recommend! More

by kreed1586
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jimmy Crosby

March 06, 2026

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Great friendly service they helped me find the perfect vehicle for my needs! Thank you Vanguard More

by creed2k6
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

March 02, 2026

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I had a wonderful experience with everyone at Vanguard Sherman. It was definitely worth the drive from Dallas. Top notch! More

by Dean E.
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Gunner Mikulastik

February 20, 2026

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Price was very good for this used vehicle. Salesman was knowledgeable of vehicle and no pressure. Financial side was no pressure and no add ons were added or suggested. Quick and simple deal! More

by jtvandien
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

February 14, 2026

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Jimmy Crosby went above and beyond to make sure we got everything we wanted and more. He was very informative and friendly. The whole process from shopping to purchasing went extremely smooth. More

by clbenner
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Recommend Dealer
Yes

Other Employees Tagged: Jimmy Crosby

February 14, 2026

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The Vanguard team work together truly as a team. Richard was kind, courteous and considerate. He’s also just a nice guy. More

by E.C.Williams
Recommend Dealer
Yes

Other Employees Tagged: Joe pascone

February 06, 2026

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I requested a transmission fluid change for my 2017 GMC Sierra with 89,000 miles on it. I provided the filter and gasket, and received credit. While the service took a day beyond what was expected, I had a More

by jwrayburn
Service Price Transparency
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Recommend Dealer
Yes

February 05, 2026

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Jesse was a pleasure to deal with and made the whole purchasing transaction an enjoyable one. He was very professional and didn't use any high pressure sales tactics and followed up with anything we nee More

by msyconsulting53
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

January 15, 2026

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Great purchasing experience with Kevin. He answered every single question I had and was very knowledgeable of the vehicle. More

by graham2379
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

January 10, 2026

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The team took great care of me from throughout the entire sale process and follow-ups after. Overall, really good experience and will recommend. More

by KB
Recommend Dealer
Yes

Other Employees Tagged: Robbie Harris

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