Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
94 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 11 mos

Industry Experience

20 yrs, 2 mos

Languages Spoken

English English

4.9

94 Reviews

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94 Reviews of Richard Ayala

June 09, 2026

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Great place to do business with! I would always recommend Vanguard to my family and friends! More

by carneyjulie
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Yes

June 09, 2026

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Matt was awesome to work with and the experience was straight forward and easy. The whole team was a pleasure to work with. More

by Dwight
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

May 28, 2026

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Very easy to deal with and everything went smooth and easy. Would highly recommend Kevin Adams if you need to purchase a new vehicle. More

by kim.4.wards
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Adams

May 27, 2026

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Great place, really took care of me and went over and above to deliver my car and made the entire experience feel easy More

by mactabish
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jesse Conger

May 26, 2026

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They took care of my needs and got me back on the road, much appreciated! More

by 21clay12
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Yes

May 17, 2026

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Fast & friendly. I was able to schedule quickly as well. My truck was rinsed off, too! More

by jimE4ever
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Yes

May 12, 2026

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Great service nice people. Did not have to wait all day for my car. And cherry on top they washed and cleaned my car. More

by darrenerica
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Recommend Dealer
Yes

May 12, 2026

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I let the financing get to ones again. 6.9 was to high and I let them talk in to service contract I did not wont. Kevin was great and the deal was OK. . More

by kebgibbs
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Yes

Other Employees Tagged: Kevin Hayes

May 05, 2026

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Excellent Service. Very considerate of buyer’s needs. I traveled from Southeastern Nebraska to Sherman, TX because they were capable of getting me into my “dream” vehic More

by ragabus78
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

April 28, 2026

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Good dealership with great prices. Mike was great from beginning to end. I will definitely use them for future purchases.. More

by mrhunter1998
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Recommend Dealer
Yes

Other Employees Tagged: Michael Roper

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