Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
113 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

5 yrs, 3 mos

Industry Experience

20 yrs, 6 mos

Languages Spoken

English English

4.9

113 Reviews

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113 Reviews of Richard Ayala

September 23, 2026

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Employee Rating

Great experience from beginning to end We found this place by accident but it will be our first stop from now on. Everyone was friendly, knowledgeable and accommodating . More

by teresa102194
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

September 15, 2026

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Employee Rating

I purchased my truck from Houston Texas. Previn and Richard have been awesome. very upfront and clear about pricing and expectations regarding my trade-in delivery. More

by manuelreyna98
Sales Price Transparency
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Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Previn

September 01, 2026

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This was a great team to work with. We came from out of state to purchase a vehicle and they worked to get us in and out quickly so we could get back on the road. They were professiona More

by clemdelacruz
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jon Fealy

September 01, 2026

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Employee Rating

Pleased with the experience and how easy it was to complete the deal. Will definitely check back the next time I buy a vehicle. More

by kestep1405
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

August 24, 2026

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Great Dealership! Took care of our needs with high professionalism. I recommend them for future vehicle needs. More

by jtkt090890
Sales Price Transparency
Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

August 15, 2026

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I was impressed with this dealership everyone was very professional and especially the salesman Kevin Adam’s he’s a big asset to Vanguard. More

by gerald.eaves
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Adams

August 12, 2026

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The entire experience was top notch, if you aren't local it is worth the drive! More

by KGRADY209
Sales Price Transparency
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Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

August 06, 2026

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Employee Rating

Only thing I was not satisfied with was my interest rate of 6.9%. I put 15K down and have excellent credit. I checked with other banks, who all said I should have gotten a rate somewhere around 5%. I will b More

by JASON.STERNBERGER
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes

August 03, 2026

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Employee Rating

No Thanks no no no no no no no no no no no no Thanks More

by bthompson590
Service Price Transparency
Workmanship
Service Time
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Recommend Dealer
Yes

July 31, 2026

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Employee Rating

Very pleasant experience buying a car at Vanguard GMC. Liked the price, very competitive. Thanks to everyone. More

by jmarkjohn4
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Hayes, Jon Fealy

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