With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!
Read moreDealership Experience
4 yrs, 11 mos
Industry Experience
20 yrs, 2 mos
Languages Spoken
English
94 Reviews
Write a Review94 Reviews of Richard Ayala
June 09, 2026
Great place to do business with! I would always recommend Vanguard to my family and friends! I would always recommend Vanguard to my family and friends! More
Other Employees Tagged: Kevin Hayes, Hogan Campbell, Jon Fealy
June 09, 2026
Matt was awesome to work with and the experience was straight forward and easy. The whole team was a pleasure to work with. straight forward and easy. The whole team was a pleasure to work with. More
Other Employees Tagged: Matt Laster
May 27, 2026
Great place, really took care of me and went over and above to deliver my car and made the entire experience feel easy above to deliver my car and made the entire experience feel easy More
Other Employees Tagged: Kevin Hayes, Jesse Conger
May 26, 2026
They took care of my needs and got me back on the road, much appreciated! much appreciated! More
Other Employees Tagged: Ryan Peterson, Kaleb Curry, Kevin Hayes, Matt Laster, Cesar Martinez, Hogan Campbell, Jon Fealy, Jesse Conger, Gunner Mikulastik
May 17, 2026
Fast & friendly. I was able to schedule quickly as well. My truck was rinsed off, too! I was able to schedule quickly as well. My truck was rinsed off, too! More
Other Employees Tagged: Kaleb Curry, Kevin Hayes, Cesar Martinez, Hogan Campbell, Jesse Conger, Gunner Mikulastik , Vickie Waller
May 12, 2026
I let the financing get to ones again. 6.9 was to high and I let them talk in to service contract I did not wont. Kevin was great and the deal was OK. . 6.9 was to high and I let them talk in to service contract I did not wont. Kevin was great and the deal was OK. . More
Other Employees Tagged: Kevin Hayes
May 05, 2026
Excellent Service. Very considerate of buyer’s needs. I traveled from Southeastern Nebraska to Sherman, TX because they were capable of getting me into my “dream” vehic Very considerate of buyer’s needs. I traveled from Southeastern Nebraska to Sherman, TX because they were capable of getting me into my “dream” vehicle. More
Other Employees Tagged: Jon Fealy
April 28, 2026
Good dealership with great prices. Mike was great from beginning to end. I will definitely use them for future purchases.. Mike was great from beginning to end. I will definitely use them for future purchases.. More
Other Employees Tagged: Michael Roper

