Richard Ayala
Richard Ayala at Vanguard GMC of Sherman

Richard Ayala | Page 2

Sales Manager

Vanguard GMC of Sherman

3314 Texoma Parkway
Sherman, TX 75090

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4.9
94 Reviews

With 18 years of experience in the auto industry, I’m all about matching my clients with the perfect ride that fits their unique lifestyle and business needs! I’ve got deep roots in the Sherman area, and I love helping my neighbors drive off in vehicles that make their lives easier, more fun, and more exciting. With a BBA from Texas Tech, double majoring in Finance and Economics, I bring a strategic, well-rounded approach to every deal. When I’m not putting people behind the wheel of their dream car, you’ll find me spending quality time with my amazing wife of 20+ years. Life’s a journey, and I’m here to make sure you’re driving in style!

Dealership Experience

4 yrs, 11 mos

Industry Experience

20 yrs, 2 mos

Languages Spoken

English English

4.9

94 Reviews

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94 Reviews of Richard Ayala

April 28, 2026

Dealership Rating
Employee Rating

I was very pleased with how upfront and honest the entire transaction was. There were no “let me talk to my manager” games. I feel like I got a very good deal. More

by marlon7
Sales Price Transparency
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Jesse Conger

April 17, 2026

Dealership Rating
Employee Rating

Richard has been taking care of me over a decade now. Jon the last couple of years. They always make it an easy and painless experience. My last 3 transactions with them took less than an hour and a half More

by rlafoy
Sales Price Transparency
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Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

April 05, 2026

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Employee Rating

Thanks for your professionalism and honesty in closing this deal promptly and thoroughly with my needs in mind. More

by WENDELL3
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Gunner Mikulastik

April 05, 2026

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Kevin Adams was fast,knowledgeable with a no pressure sales tactic that I enjoyed.My wife and I were from out of town and the Vangaurd of Sherman Team made us feel like family.If you want a great GMC, g More

by kruz477
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Kevin Adams

April 04, 2026

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Great stress free purchase great people and great environment. Highly recommend this dealership and the folks that work there More

by agmom3467
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster, Gunner Mikulastik

April 03, 2026

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I came from Montana to Texas to purchase a vehicle. when i arrived the vehicle was what i expected and more however i didn't realize it wasn't 4wd and expected to not purchase a vehicle. Matt helped me More

by rick@asphaltsupply.net
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

April 02, 2026

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Very helpful. Listened to what we wanted. May an effort to get things done in one day. More

by kearneyfarm
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Recommend Dealer
Yes

Other Employees Tagged: Matt Laster

April 02, 2026

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Great experience! Great guys to work with! Would purchase another vehicle from Vanguard and Jon Sealy! More

by dustyluton
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

March 25, 2026

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Employee Rating

They did an amazing job and were fast, friendly and efficient like they always are! Thanks Vanguard More

by creed2k6
Service Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

March 20, 2026

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Employee Rating

Jon was great to work with and put up with all of my questions. Highly recommend. More

by dw.lane
Sales Price Transparency
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Recommend Dealer
Yes

Other Employees Tagged: Jon Fealy

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