Luis Rojas
Luis Rojas at Diamond Chevrolet of San Bernardino

Luis Rojas

Sales Manager

Diamond Chevrolet of San Bernardino

909 W 21st Street
San Bernardino, CA 92405

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4.5
191 Reviews
4.5

191 Reviews

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191 Reviews of Luis Rojas

April 30, 2026

Dealership Rating
Employee Rating

Salesman was really nice and helpful. I would recommend Diamond Chevrolet to a friend. Staff was all nice! More

by aaronvargas004
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Apr 30, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your kind words, Aaron! I’m happy to hear that our team was able to assist you and that you would recommend Diamond Chevrolet of San Bernardino to others. We appreciate your support and look forward to seeing you again soon! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

April 24, 2026

Dealership Rating
Employee Rating

Great experience Great experience love the vehicle so much Love driving it I will tell my friends about this car and refer them More

by baileykatina89
Recommend Dealer
Yes

Other Employees Tagged: Luis Rojas

Apr 25, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your amazing review, Bailey! I’m happy to hear that you had a great experience at Diamond Chevrolet of San Bernardino and that you love your vehicle. Your recommendation is appreciated, and welook forward to serving you again in the future! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

April 16, 2026

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Employee Rating

The service was much better and the representative was very helpful and respectful thank you More

by mariamarin080259
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Apr 16, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for sharing your experience, Maria! I’m glad to hear you found the service at Diamond Chevrolet of San Bernardino to be much better and that our representative was helpful and respectful. Your feedback is greatly appreciated. We look forward to serving you again in the future! Sincerely, Hector Hernandez - Service Manager hhernandez@daliaauto.com 909-883-8833

March 18, 2026

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Employee Rating

Awkward and unreceptive of wishes Finance manager was fine, we enjoyed him very much. It was just the guy sitting in the corner watching. We were wanting black accents instead of the yellow and chrome th More

by julian0916
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Joseph Gotti , Jorge or George

Mar 19, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for sharing your experience with us, Julian. Your feedback regarding the customization of the ChevroletSilverado 1500 WT and the communication about the purchase process are appreciated. I understand how important these details are. I value your input on the paint concerns and the interaction with the team. If you would like to discuss this further, please reach out to me directly at Diamond Chevrolet of San Bernardino. I hope we get to provide you a better experience in the future. Thank you for considering us. Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

Mar 20, 2026

julian0916 responded

I was not able to customize any Silverado 1500 WT. I was told that I was able to buy this specific trim personal over the phone, but when I got into the dealership I was told a business needed to be attached to the purchase. This is where the bait and switch response came from. I ended up purchasing a trim that best fit my needs AFTER the WT. George( I believe that is what his name it) made it seem like the situation was cut and dry and there was no way of rectifying the issue. I will go ahead and reach out to you soon. Thank you for the response. I hope you are easier to talk to than the other guy.

March 15, 2026

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Employee Rating

Luis was so helpful and answered all my questions. He was so supportive on my decision and whenever I had a questions or concerns he was their to help me. He made the process easy and fast More

by priscillahernandez59
Recommend Dealer
Yes

Other Employees Tagged: Luis Rojas

Mar 16, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your feedback, Priscilla! I’m happy to hear we provided you with such helpful and supportive service during your experience at Diamond Chevrolet of San Bernardino. We strive to make the process as smooth as possible, and it's great to know that our team was there for you every step of the way. We look forward to seeing you again soon! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

March 03, 2026

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Employee Rating

Nice communication and thoughtful Also like the process it was easy and good conversation between time More

by aaron23scott23
Recommend Dealer
Yes

Other Employees Tagged: Luis Rojas

Mar 04, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for your wonderful review, Aaron! I'm glad to hear that you appreciated the communication and found the process easy at Diamond Chevrolet of San Bernardino. Our team strives to create a great experience for our customers, and your feedback is truly valued. We look forward to assisting you again in the future! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

February 16, 2026

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Employee Rating

I had the pleasure of working with George, he was fantastic. He respected where we felt comfortable spending and has never pushy or disrespectful. I would highly recommend him and Diamond Chevrolet More

by nicoleavila768
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Duc Nguyen , George

Feb 16, 2026

Diamond Chevrolet of San Bernardino responded

Thank you, Nicole! I'm glad to hear about your positive experience with George at Diamond Chevrolet of San Bernardino. It's great to know that he provided you with respectful service and made the car-buying process seamless. We appreciate your recommendation and look forward to assisting you again in the future! Sincerely, Luis A Rojas - General Sales Manager lrojas@daliaauto.com 909-883-8833

January 29, 2026

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Employee Rating

I feel taken advantage of of by the financial dept. being told mid leading things regarding the gap insurance as they took it upon them selves to delete it from my sales contract saying there’s no nee More

by donnafenn24
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Jonathan DeSimoni

Feb 01, 2026

Diamond Chevrolet of San Bernardino responded

We would like the opportunity to speak with you directly regarding your experience.

January 17, 2026

Dealership Rating
Employee Rating

Never called me back. Took very long.Service lady Karla very rude. Won't be going back for sure More

by d.morales078
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Timothy Kubo, Ruben Bugarin Ramos, Joseph Gotti, Gustavo Gonzalez, Dylan Maraj , Richard Bash, Francisco De Santiago, Jesse Reyna, Karla

Jan 19, 2026

Diamond Chevrolet of San Bernardino responded

Thank you for sharing your experience with us. I appreciate your feedback and understand your concerns regarding communication and customer service. We strive to provide a positive experience at Diamond Chevrolet of San Bernardino, and I would like the opportunity to address your issues. If you'd like to continue the conversation or provide additional details, I encourage you to reach out to me directly. Your input is appreciated. Sincerely, Grant O'Dell - Service Manager godell@daliaauto.com 909-883-8833

December 24, 2025

Dealership Rating
Employee Rating

We started the process of looking for a Suburban online, and determined Diamond Chevrolet had the best deal. Jesse did a great job of taking us thru the purchase and Duc had the paperwork ready and fast an More

by redlandsmike57
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Duc Nguyen , Jesse Reyna

Dec 24, 2025

Diamond Chevrolet of San Bernardino responded

Thank you for your positive review, Mike! I'm glad to hear that you found the best deal on a Chevrolet Suburban at Diamond Chevrolet of San Bernardino. It's great to know that Jesse provided excellent support throughout the purchasing process and that Duc ensured everything went smoothly with the paperwork. We appreciate your business and look forward to seeing you again soon! Best, Michael Salas msalas@daliaauto.com

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