Subaru of Daytona

We did not have a good experience purchasing a car at this dealership. At first, the salesman was nice and let us test drive different cars. The problems started when the contract was being negotia this dealership. At first, the salesman was nice and let us test drive different cars. The problems started when the contract was being negotiated. We were very upset about how they tacked on a "Pre Dealery Prep Fee" and paper work filiing fees which they never disclosed to us. They claim all of the Florida dealers tack these charges on to your final contract. I guess the $750/00 fee is for washing the car - I don't know. Clearly it is to tack on extra profit to the dealers bottom line. It's a pretty expensive car wash in my book! These fees were never disclosed to us, which it should have been, according to Florida State Law. Had the dealer been upfront about the fees, we could have made an informed decision about whether we wanted to pay them or walk away. We have never paid a "Pre-Delivery" fee or paper work filing fee for any new car before and if we had been smarter and looked the final paper work over more thouroughly, we would have walked from this deal. Stupid us! We got taken by this dealer! So our supposedly good deal, (just like the Costco deal was supposed to be) ended up being a bad deal. The financing guy was terrible. (Casey) He wasn't friendly at all but offered to sell us an extended warranty. We refused and then he just wanted to rush us through the process and became ugly. He had lots of paper work but wouldn't tell us what it was until we demanded that he did. We were way too trusting and should have carefully looked over every single line item as we would have seen the "pre-delivery & Filing fees" of $749 that they tacked on to the contract at the very end of the transaction. We only heard the monthly payment and did not realize the dealership put these bogus fees into the contract without us knowing. Once again, stupid us for not checking every single line item on the contract! Their tactic is to rush you through the paper work by making you feel uncomfortable so you won't see these hidden fees. They got us - plain and simple! I called the parent Company, Ritchey Auto to complain and they agreed to write us a check for 1/2 of the amount that they charged us for the pre-delivery fee. I didn't feel like fightinig with them anymore so I decided to take their offer and move on. He told me I needed to take down my "Negative review - but I feel it is fair and if the dealer wanted a positive review, they can earn it. Just giving me partial compensation for fees they didn't disclose does not fix the overall bad sales service we experienced. We also never received the side door sticker, (Monroney sticker) or a complete listing of what equipment our car had prior to delivery. We were given a listing of options on a different car and were told that it had the same equipment that the car we were taking delivery of. Later, we found out it didn't. On the sheet we had received it stated that the car was to come with a leather shifter and cargo cover which our car does not have. I called and e-mailed to ask the salesman about this but they refused to give us the information off of the Dealerships database. I should have insisted on this before I purchased the car but I was way too trusting. Apparently all of these cars come with different optional equipment so you really can't compare one to another. So, to this day, I have no idea if the deal I got was good or not because we never got a listing of the actual equipment the car has. I contacted Subaru of America who is trying to help us here, but so far they have done nothing. The salesman told me he mailed the door sticker to me almost two weeks ago and I still don't have it. I have decided to take my car for service to the Sanford FL Subaru dealership who seems very eager for my business. In retrospect, I should have purchased the car from them in the first place through the Costco program. I hope my experience with the car will be better than the terrible purchase experience. Even so - it will be my last Subaru product. In my book how you are treated throughout the process reflects on the Companies brand - plain and simple. Update: January 2014. I left a message for the GM of Ritchey auto, Larry Kelly who oversees the Subaru Dealership in Daytona Beach which they own. I asked him if he could help me get the Monroney sticker for the car. He left me a message back and said they had the sticker in my file all along. I couldn't believe this since I had called, e-mailed, wrote complaints, etc. for over 15 days asking for this sticker. The salesman swore he mailed it to me. It was couriered over to my home. The sticker was never mailed to me, had my wrong address on it and had a postal mailing sticker of January 3rd on it. (The same day I received it) In my opinion this dealership could care less about customer service and did nothing but play games with us. They also broke multiple State and Federal Laws. More

The price they offered me and value of my trade was reasonable. However the sales person I dealt with made the experience awful. I would get one story from one person and a different story from someo reasonable. However the sales person I dealt with made the experience awful. I would get one story from one person and a different story from someone else. I asked multiple times for the specifics details of the deal, sales price, down payment, trade allowance, dealer fees, and interest rate/loan term....I could NEVER Get my sales person to give me all the info. I was also told that even though the car was listed as certified used that it was not and that I didn't want that warranty anyway. They kept demanding I drive 50 miles to get that info and said that they could help me better in person. If I can't get reliable information over the phone I'm not going to waste my own time and money to drive to your place of business. In the end I choose to purchase my car somewhere else because I never felt I could trust the salesperson or the information they were giving me. More

Ivan 'the Terrible' is really just the opposite. When we were considering buying a Subaru Outback, we went to Subaru of Daytona. We told Ivan what we were thinking and he enthusiastically took us fo When we were considering buying a Subaru Outback, we went to Subaru of Daytona. We told Ivan what we were thinking and he enthusiastically took us for a test drive and answered all our questions about the 2013 Outback including some very technical questions that my 26 years as an ASE Certified Mechanic raised for us. Our test drive was nothing short of an 'experience' in all the Subaru can do and that's more than any car in it's class as far as we're concerned. My wife even enjoyed driving through Ivan's obstacle course. We weren't prepared to purchase a car that day or we would have. After our extra car sold, nearly two months later, we went back. We found the same Ivan we found on our first visit. We bought our new Outback just the way we like it including several 'Dealer Added' extras like custom leather, a trailer hitch, all weather floor mats, Auto Butler Service and an extended warranty. All of that came at a very reasonable price and they gave us good trade in value for our 2004 Chrysler Sebring. What can I say, Subaru of Daytona is tops and Ivan is the best. Go there, buy a great car. More