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Secor Subaru

New London, CT

4.7
1,990 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
Contact Dealership

501 Broad Street

New London, CT

06320

Directions

Top Reviewed Employees

Larry Becker at Secor Subaru

Larry Becker

Sales & Leasing Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor at Secor Subaru

Chocolat Secor

Honorary Sales Consultant
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen at Secor Subaru

Kyle Pullen

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray at Secor Subaru

Kaitlyn Gray

Service Advisor
4.9
This rating includes all reviews, with more weight given to recent reviews.

Latest Reviews

February 22, 2026

Sales staff was pleasant,knowable, all aspects of the sale and auto were exceptional. And we would recommend this dealership. More
by jrdiorio

Employees Worked With

Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Charles Hanley
5.0
This rating includes all reviews, with more weight given to recent reviews.

February 18, 2026

Outstanding service! ! Explained everything and was extremely friendly and knowledgeable and kept me informed. Service was prompt and efficient and explained clearly. A ve More
by enyaj

Employees Worked With

Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.

February 12, 2026

Kaitlyn is always very friendly and kind every time I bring my car in for service! More
by Riley.lindsey.31

Employees Worked With

Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.

Dealership Inventory (79 Vehicles)

used 2024 Subaru Forester car, priced at $31,498
2024 Subaru Forester
used
Magnetite Gray Metallic exterior
Automatic
All-wheel Drive
used 2022 Hyundai Tucson car, priced at $19,998
2022 Hyundai Tucson
used
Phantom Black exterior
Automatic
All-wheel Drive
used 2023 Subaru Crosstrek car, priced at $26,798
2023 Subaru Crosstrek
used
Horizon Blue Pearl exterior
Automatic
All-wheel Drive
new 2026 Subaru Forester car, priced at $34,675
2026 Subaru Forester
new
Crimson Red Pearl exterior
Automatic
All-wheel Drive
used 2019 Subaru Forester car, priced at $19,998
2019 Subaru Forester
used
Crimson Red Pearl exterior
Automatic
All-wheel Drive
new 2026 Subaru Forester car, priced at $40,111
2026 Subaru Forester
new
Autumn Green Metallic exterior
Automatic
All-wheel Drive

Photos & Amenities

  • After Hours Drop-Off
  • Authorized Accessories Store
  • Authorized Parts Store
  • Automated Car Wash
  • Cable TV
  • Children's Play Room
  • Customer Lounge Area
  • Drive-In Service
  • Express Service
  • Free Coffee
  • Free Drinks
  • Home Delivery
  • Free Loaner Cars
  • Free WiFi
  • Instant Financing
  • Pet Friendly
  • Home Test Drives
  • Shuttle Service
  • Television
  • Valet Parking
Secor Subaru, New London, CT, 06320