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Secor Subaru

New London, CT

4.7
1,981 Reviews
When you visit our showroom in New London CT you are bound to notice the passion everyone on the Secor Subaru team has for the Subaru brand. So you can imagine our excitement for the new 2018 and 2019 Subaru lineup ready to hit the streets of New London, Groton, Norwich, Westerly RI, East Lyme CT and beyond. Here at Secor Subaru we are proud to offer you an incredible selection of all the popular Subaru models, including the Subaru Outback, Crosstrek, BRZ, Forester, Legacy, Impreza, Impreza WRX, Impreza WRX STI and the brand new 2019 Subaru Ascent! Subaru Service building located on 1st Ave behind main/sales building!
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501 Broad Street

New London, CT

06320

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Showing 1,981 reviews

January 16, 2026

Excellent, and good customer service they were all great. And they clean my car great More

by I Perullero
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Larry Becker
5.0
This rating includes all reviews, with more weight given to recent reviews.
Wayne Carpenter
5.0
This rating includes all reviews, with more weight given to recent reviews.
Chocolat Secor
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 16, 2026 -

Secor Subaru responded

We appreciate the positive feedback about your recent visit here at Secor Subaru! Thanks so much for your support!

January 13, 2026

Excellent service! One of the best overall experiences I've had with a service visit to a dealership. More

by Mike D
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 13, 2026 -

Secor Subaru responded

Hi Mike, thank you for sharing your experience with our team! We look forward to seeing you next time at Secor Subaru. Safe travels!

January 11, 2026

I made an appointment and was received right away. They had some minor issues with a vehicle in front of me so the 1.5 hr estimate took 2.5 hr to complete the service. It wasn't much of an inconvenien More

by mikey1music
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 12, 2026 -

Secor Subaru responded

Hi Mikey! Thank you for your understanding and patience! We always aim to provide efficient service, but sometimes things don’t go as planned. We’re grateful for your understanding and pleased you had a great experience. We look forward to welcoming you back in the future! -Secor Subaru

January 01, 2026

If your looking for great service and friendly employees, Secor Subaru is the place to go More

by mrskwhite917
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Mike Eggert
5.0
This rating includes all reviews, with more weight given to recent reviews.
Joycelyn Mata
5.0
This rating includes all reviews, with more weight given to recent reviews.
Shawn Murray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Anastacia Rebell
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kyle Pullen
5.0
This rating includes all reviews, with more weight given to recent reviews.
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mike Cholewa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jan 02, 2026 -

Secor Subaru responded

Thank you for your support of the Secor Subaru team! We appreciate your business and look forward to seeing you again next time!

December 16, 2025

Great communication from the staff regarding the service process providing timeline and other required updates More

by PP
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Kaitlyn Gray
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 16, 2025 -

Secor Subaru responded

Thank you for sharing your feedback about our team! We appreciate your support and hope to see you again at Secor Subaru!

December 14, 2025

Made my purchase easy & trouble free. Excellent price. Easiest car buying experience I have ever. Would definitely recommend Secor Subaru to anyone looking for a stress free car buying More

by revola1971
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Chap
Dec 15, 2025 -

Secor Subaru responded

Hi Revola! Thank you for the review! We’re thrilled to hear it was a seamless experience. Congratulations on your car purchase from all of us at Secor Subaru!

December 04, 2025

I had an excellent experience at this dealership. My salesperson David knowledgeable and patient, answered all my questions, and never pressured me. The pricing was transparent, and the car was exact More

by Dhakalmanoj99
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 05, 2025 -

Secor Subaru responded

We're happy to hear David provided such a seamless experience. Congratulations on your new car! Thank you for choosing Secor Subaru!

November 28, 2025

Every aspect of dealing with the fine people at Secor has been excellent - attentive, personable, thoughtful, flexible, fair. Thank you, Secor! More

by WMPURV
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dec 01, 2025 -

Secor Subaru responded

We are grateful for your business and your fantastic review of our team! Thank you from all of us at Secor Subaru!

November 15, 2025

It was the easiest, pain-free car buying experience I’ve ever had. Shane, Dave and Tina were superstars! More

by MVANASE
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Shane Wildes
5.0
This rating includes all reviews, with more weight given to recent reviews.
David Pricone
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 17, 2025 -

Secor Subaru responded

We're happy to hear that Shane, Dave, and Tina made your experience smooth and enjoyable. Thank you for choosing Secor Subaru! Safe travels!

November 02, 2025

Easy to work with. The search for a new vehicle was made pleasant. The car buying process was relaxing and not rushed. More

by Steveandden
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dan Mirles
5.0
This rating includes all reviews, with more weight given to recent reviews.
Nov 03, 2025 -

Secor Subaru responded

Hi Steve! We love to hear that your car-buying experience was easy and enjoyable with us! Thank you for choosing Secor Subaru and for sharing your feedback. Congratulations on your new car!

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