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North End Subaru

Lunenburg, MA

4.9
1,309 Reviews
North End Subaru is located on Rte. 13 in Lunenburg, MA. A proud member of the Colonial Automotive Group, we are a country dealership with country values. We offer over 350 New and Pre-Owned cars, Certified Service Technicians, and much more.
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757 Chase Rd

Lunenburg, MA

01462

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Showing 1,309 reviews

August 27, 2026

I was grateful that there wasn't pressure to purchase vehicle. I came in days earlier to test drive and was not hassled. Later when I came back to buy the process was smooth and everything was explained More

by matthew_smith
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 27, 2026 -

North End Subaru responded

Knowing that you felt no pressure during your visits and that the purchase process on your new Subaru Forester was smooth means a lot to our team. Hearing that our explanations were clear and easy to follow is especially rewarding. Enjoy your Forester, and let us know if we can assist in the future. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 23, 2026

Bob W, salesperson, was very responsive to my many questions and requests. Dom, sales person and runner, was very helpful, polite, and communicative. One thing that would’ve made my experience bette More

by mstitham
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
3.0
This rating includes all reviews, with more weight given to recent reviews.
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dominic Spagnuolo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 24, 2026 -

North End Subaru responded

Thank you for your very kind review. Bob, Dom, and our team strive to make sure all our customers leave happy, and it's great to hear about your excellent experience at North End Subaru. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 22, 2026

Well, my son recently purchased a WRX. A good friend bought a Crosstrek. I went to North End to check it out. Justin was very knowledgeable and helpful as was Amanda. Thank you. More

by bob.emma
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 22, 2026 -

North End Subaru responded

Your mention of Justin and Amanda’s expertise reflects how we prioritize personalized assistance. Hearing you felt well supported during your Crosstrek purchase means a lot to our team. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 21, 2026

Dominic and all were easy to talk with! We felt very comfortable and at ease in the showroom and as we were getting all the financing together. Top notch service! Thanks guys! More

by KATIANNE46
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Dominic Spagnuolo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 21, 2026 -

North End Subaru responded

We're glad you felt so comfortable in our showroom and during the financing process. Dominic and our team are pleased we could help finalize your used Forester purchase. Hearing that you found our service top notch means a lot to us. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 07, 2026

Super helpful and respectful, considerate with my interests, goals, and concerns. Justin was super welcoming and friendly throughout the process. More

by masewicbrian
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 07, 2026 -

North End Subaru responded

Your praise of Justin’s welcoming and friendly approach highlights how much we value a personalized experience. Knowing our team could respect your interests, goals, and concerns during your Subaru Crosstrek purchase is very rewarding. Your five-star rating and kind words mean a lot to our team. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

August 04, 2026

North End Subaru is a welcoming, friendly dealership. From the moment I walked in the door, it was obvious that the staff was helpful, patient, and accommodating. More

by marycrestlynnie
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Karen Cusick
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 04, 2026 -

North End Subaru responded

Knowing our team made you feel welcomed and supported from the moment you walked through the door means a lot to us. We’re delighted you chose our dealership for your new Subaru Crosstrek purchase, and your praise for our patience and support means a great deal. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

July 31, 2026

Great dealership, very friendly not pushy Very smooth purchase, everything went as planned and explained More

by ml.farragher
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 31, 2026 -

North End Subaru responded

Thank you for noting the friendly, pressure-free atmosphere and smooth process. We’re glad everything was explained clearly and went smoothly with your Subaru. If any questions arise, please let us know. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

July 31, 2026

I have bought several Subaru’s from North end since the 70’s. Great dealership. More

by RWDAVIDSON88
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 31, 2026 -

North End Subaru responded

Thank you for choosing Subaru over the decades and trusting us with your Forester. Justin and our team look forward to assisting you with your next visit. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

July 18, 2026

Always attentive and respectful of our needs. Always a pleasure to keep coming back year after year More

by CARRIEDAN55
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 18, 2026 -

North End Subaru responded

Thank you for your continued loyalty. We’re glad our team consistently meets your needs with care and professionalism. We look forward to supporting you and your Subaru Outback on many more visits. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

July 13, 2026

No pressure! Great team work! Love my Outback Limited! Definitely would recommend buying a vehicle from North End Subaru!!! More

by mandymmc72
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Michael Pinto
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jul 13, 2026 -

North End Subaru responded

Thank you for sharing your feedback and recommending us. We’re pleased our team provided a no-pressure, collaborative experience for your new Outback Limited. Enjoy every moment behind the wheel of your Subaru! Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com