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North End Subaru

Lunenburg, MA

Overview
Employees
Reviews
Vehicles
4.9
1,283 Reviews
North End Subaru is located on Rte. 13 in Lunenburg, MA. A proud member of the Colonial Automotive Group, we are a country dealership with country values. We offer over 350 New and Pre-Owned cars, Certified Service Technicians, and much more.
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757 Chase Rd

Lunenburg, MA

01462

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Showing 1,283 reviews

June 12, 2026

Everything went along smoothly during my purchase of the Subaru Forester. I am very pleased More

by susang96
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jun 12, 2026 -

North End Subaru responded

Thank you for sharing that your purchase of the used Subaru Forester went smoothly. We’re delighted you’re pleased with the experience. If there’s anything you need down the road, please feel free to reach out. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

June 04, 2026

It was a pleasure buying a car here. They were honest, straightforward, and valued my time. More

by Subarufirst
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Jun 04, 2026 -

North End Subaru responded

Thank you for choosing us for your purchase. It’s great to hear our team’s honest, straightforward approach and focus on respecting your time made buying your used Subaru Solterra a positive experience. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

May 18, 2026

Bob is a great salesman! He doesn’t pressure you explains everything to you! I would recommend him! More

by 1yvettr
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
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May 18, 2026 -

North End Subaru responded

It’s wonderful to hear that Bob provided clear guidance without any pressure as you chose your Subaru Crosstrek. Congratulations on your new vehicle and we appreciate your recommendation. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

May 06, 2026

What a superb experience at North End Subaru from start to finish. It all begins (and ends) with Justin Gordon who is an exemplary professional. Thanks to Justin as well as Tom in Finance for making my car More

by Jessica Mc
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
May 06, 2026 -

North End Subaru responded

We’re thrilled to hear you enjoyed your entire Subaru Outback purchase journey. It’s great to know Justin and Tom guided you through each step with professionalism and made the process both informative and enjoyable. Enjoy your new Outback and safe travels. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

April 05, 2026

Everyone we dealt with explained our options fully and answered all questions in a friendly manner making us feel comfortable in our choice. More

by energynurse
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Jacob
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Apr 05, 2026 -

North End Subaru responded

It’s wonderful to know our team clearly laid out your options and answered your questions, making you comfortable in choosing your used Ascent. Feel free to reach out if there’s anything else you need for your Subaru. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

April 03, 2026

Wonderful experience. Super friendly and helpful! 10/10 recommend to anyone. Very satisfied with every step of the process. More

by nicoledam1217
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
Amanda Dybus
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Apr 03, 2026 -

North End Subaru responded

What a pleasure to know our team made buying your used Nissan Rogue so friendly and helpful. Thank you for recommending us and for sharing how satisfied you were at each step. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

March 30, 2026

We've purchased 2 cars from North End Subaru, both with Justin as our salesman. He's very helpful and a no xx type of guy which makes the experience excellent. More

by brfluet
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Justin Gordon
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Mar 30, 2026 -

North End Subaru responded

Thank you for coming back to us for two Subaru purchases and congratulations on your new Forester. We’re pleased to hear Justin’s straightforward, helpful approach made everything smooth. We look forward to assisting with any future Subaru needs. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

March 28, 2026

Greg is very nice and friendly. No pressure and answers questions even when asked the same one four times. This is our 4th Subaru purchased or leased from him. More

by cmsf1
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
3.0
This rating includes all reviews, with more weight given to recent reviews.
Greg Nuorimo
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 30, 2026 -

North End Subaru responded

Thank you for taking the time to write this review and let us know how we are doing. Our customers are our top priority and your feedback is greatly appreciated! All of us at North End Subaru are glad to have you as a customer. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

March 26, 2026

Very open and honest. Purchase and finance costs are disclosed before you agree to sign final contracts. More

by davidbb60
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Andrew Turner
5.0
This rating includes all reviews, with more weight given to recent reviews.
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
Jason Cote
5.0
This rating includes all reviews, with more weight given to recent reviews.
Karen Cusick
5.0
This rating includes all reviews, with more weight given to recent reviews.
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Mar 26, 2026 -

North End Subaru responded

Thank you for noting our transparent approach. We’re glad the purchase and finance details were clearly disclosed before you signed. Congratulations on your new Subaru and enjoy the ride. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

March 25, 2026

Great service, the staff members were very very supportive. I am grateful to Bob for his patient and guiding me through the process. More

by cwayua
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Tom Liddle
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bob Waite
5.0
This rating includes all reviews, with more weight given to recent reviews.
Report | Print
Mar 25, 2026 -

North End Subaru responded

Thank you for your five-star rating. We’re glad Bob’s patient guidance and our supportive team helped with your used Nissan Kicks purchase. Enjoy every drive, and let us know if you need anything else. Jason Cote General Manager 978-582-4911 Jcote@buynorthendsubaru.com Jcote@buynothendmazda.com

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