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Heiser Ford Lincoln

Glendale, WI

4.2
1,814 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
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1700 W Silver Spring Dr

Glendale, WI

53209

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Showing 1,814 reviews

September 05, 2025

It has been my go to place for 40 plus years. I was happy to see personal changes to improve our experience Peyton was great More

by kjdillig
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
3.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
JohnPaul "JP" Scala
5.0
This rating includes all reviews, with more weight given to recent reviews.
Angela Resa
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 05, 2025 -

Heiser Ford Lincoln responded

It's great to hear that we were able to get you exactly what you needed. Our goal is to make sure everyone who walks through the door leaves happy. Thank you for choosing Heiser Ford Lincoln! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

September 02, 2025

Bruce was very attentive and not pushy. Gave great description of vehicle and answered all my questions effectively and quickly. Really appreciated his service . More

by wewenkim
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Sep 02, 2025 -

Heiser Ford Lincoln responded

Thank you for your review and kind words for Bruce! We sincerely appreciate your business and look forward to serving you again. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 28, 2025

Drove my car there had to get a tow truck to leave Drove my car there had to get a tow truck to leave ,don't know how battery died there More

by Geoowens
Recommend Dealer
No
Employees Worked With
Craig Knabe
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Craig Knabe
Sep 01, 2025 -

Heiser Ford Lincoln responded

Providing a positive experience is our top priority, and we're sorry that we failed here. We'd love the opportunity to discuss this matter in greater detail and clear up any issues we can. If it's possible to talk about your experience one-on-one, please reach out to us directly to let us know the best way to contact you and we will reach out. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 20, 2025

Peyton was great, I ordered a new truck and Peyton kept the communication going along the way. Truck was ready when I arrived at the dealership. Very smooth process. More

by burbyp
Sales Price Transparency
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Peyton Formico
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 20, 2025 -

Heiser Ford Lincoln responded

We are very happy to have provided you with such a positive experience! We sincerely value your business and look forward to your next visit. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 19, 2025

I love the dealership I have been going there and working with them for years More

by MGLORIA896
Recommend Dealer
Yes
Employees Worked With
Craig Knabe
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Craig Knabe
Aug 19, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing your thoughts about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 18, 2025

Easy to work with. Willing to listen to my needs, and explaining thins in an understandable way. More

by wendtp
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes
Employees Worked With
Devin Spielman
5.0
This rating includes all reviews, with more weight given to recent reviews.
Bruce Denson
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 18, 2025 -

Heiser Ford Lincoln responded

Thank you for your very kind review. We strive to make sure that all of our customers leave happy, and it's great to hear about your excellent experience here at Heiser Ford Lincoln. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

August 18, 2025

I was from out of town on a work trip. Due to all the miles I drove I needed and oil change. They were really nice and attentive. Only took about an hour. More

by FizzyPeach
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 18, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing your thoughts about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 16, 2025

Peyton my sales person was great to work with! He worked to get me the car I wanted.. More

by RD
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Aug 16, 2025 -

Heiser Ford Lincoln responded

Thanks for sharing about your experience with Heiser Ford Lincoln. We appreciate your business and hope to see you again soon! Today’s your Day David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 11, 2025

I had appointment for “the works” oil change. I got nothing showing what was done. All I got was an estimate for charge to remove lug nut. I took my car to Firestone and they removed the lug n More

by emcneal1
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Employees Worked With
Philip Stam
2.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 14, 2025 -

Heiser Ford Lincoln responded

We're sorry that you didn't have a completely satisfying visit. Would it be possible to have someone from our management team reach out to you directly to discuss? We'd love the opportunity to address any issues with our team here. Thank you for your time, and hopefully, we can get to the bottom of this. David Lopez Service Manager (414) 247-8850 david.lopez@heiser.com

August 04, 2025

Communication is very poor at this dealership. The sales department is not good about checking their messages, and it's up to the client to initiate any communication (including when to finalize More

by sarahprad
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No
Employees Worked With
Jhyaire Tatum
1.0
This rating includes all reviews, with more weight given to recent reviews.
Bassim Farhoud
1.0
This rating includes all reviews, with more weight given to recent reviews.
Aug 05, 2025 -

Heiser Ford Lincoln responded

Sarah, We're sorry that you experienced poor communication. We'd love the opportunity to hear more about what happened during your experience. If possible, please let us know the best way to get in contact with you and someone will reach out. I have also sent your feedback to management. Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

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