Back

Heiser Ford Lincoln

Glendale, WI

4.2
1,893 Reviews
Thank you for your interest in Heiser! It's our goal to provide the information you need to make an informed car buying decision. After 100 years in business, we're committed to bringing a better automotive purchase and service experience to our customers. That's why so many make a visit to Heiser their first step in the process! They trust where to find the best value for the money. So, whether you're searching for new, certified pre-owned or used, our top-notch customer service and "Today's Your Day" attitude is available and waiting for you. That's The Heiser Difference!
Contact Dealership

1700 W Silver Spring Dr

Glendale, WI

53209

Directions

By Type

Showing 1,893 reviews

April 10, 2026

Peyton my salesman was very helpful, bassim did my paperwork and made it very easy. More

by austin.rumberg
Recommend Dealer
Yes
Employees Worked With
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roy Edwards
April 07, 2026

I very much appreciated, this time, the communication and updates and proactive work of Phil. He was able to coordinate the securing of parts, then when i brought my car in, was able to proactively find me a More

by ajsantosiii
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Apr 07, 2026 -

Heiser Ford Lincoln responded

We’re happy Philip arranged parts, organized a loaner and kept you informed while your Lincoln was indoors for door repairs. It’s wonderful to hear the detailing and pickup flexibility met your expectations. We look forward to assisting you again. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 05, 2026

Wonderful service and good communication. Thank you thank you thank you thank you words words More

by kraems27
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Dustin
Apr 05, 2026 -

Heiser Ford Lincoln responded

We’re delighted you received excellent service and clear communication during your Ford Maverick purchase. Your positive feedback means a lot to our team. Enjoy every moment behind the wheel of your Maverick! Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

April 05, 2026

Phil IS Heiser to me. He remembers EVERYTHING about my repairs. He quickly analyses the problems, and he ALWAYS returns my calls or texts. He is excellent More

by MADHEN
Recommend Dealer
Yes
Employees Worked With
Philip Stam
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Philip Stam
Apr 05, 2026 -

Heiser Ford Lincoln responded

It’s wonderful to hear Philip’s expertise with your Lincoln Nautilus repairs and his prompt updates made such a positive impact. We’ll be sure to share your praise for his quick problem-solving and reliable communication. Thanks for the 5-star review! Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 04, 2026

It was fine The service was fine. Seems like excessive time needed to be able to diagnose additional issue that I have with my sunroof. More

by Dena C
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
4.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Apr 06, 2026 -

Heiser Ford Lincoln responded

Thank you, Dena, for your business and this review. We're happy to hear our team was able to serve you and demonstrate our commitment to great service. If there is anything we can assist you with in the future, please let us know. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

April 01, 2026

Car was not repaired after the work was done and I was told that he tested it. I had to go to another dealer More

by glendac82258
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Employees Worked With
Bryce Harlow
2.0
This rating includes all reviews, with more weight given to recent reviews.
Apr 01, 2026 -

Heiser Ford Lincoln responded

Dear Glen, Thank you for your business and feedback! Our customers are our highest priority, and I want to apologize that we were unable to meet your expectations. I have sent your feedback to the appropriate management in an effort to better our business and employees. In the meantime, please feel free to contact our General Manager Chad Formico, so we can better understand what happened during your experience.

March 31, 2026

Excellent, friendly staff. There was no pressure and Brandon Yates was down to earth, yet professional. More

by Rh5682
Recommend Dealer
Yes
Employees Worked With
Roy Edwards
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Roy Edwards
Mar 31, 2026 -

Heiser Ford Lincoln responded

We’re delighted our team provided a friendly, no-pressure experience. Roy’s approachable professionalism really stood out. We look forward to welcoming you back. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

March 29, 2026

They took me on time and gave me great advice on my truck which had almost 200,00' miles More

by PANKYLEFLORE
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Mar 29, 2026 -

Heiser Ford Lincoln responded

Thank you for the 5-star review. We’re glad Ellianna got you in on time and provided helpful advice for your nearly 200,000-mile Ford Escape. We look forward to supporting your Escape on its next visit. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

March 27, 2026

Very courteous and informative, the diagnosis took longer than expected, but your ride service was a plus. Also your guys in the parys department are great More

by LEON.DAVIS111
Recommend Dealer
Yes
Employees Worked With
Ellianna Haliga
5.0
This rating includes all reviews, with more weight given to recent reviews.
Other Employees : Ellianna Haliga
Mar 28, 2026 -

Heiser Ford Lincoln responded

Thank you for choosing us for your Ford F-150 service and for recognizing our team’s courteous and informative approach. We apologize for the longer-than-expected diagnosis and are glad the ride service added convenience. Ellianna and everyone in the parts department appreciate your kind words. Today’s your Day Angela Resa Service Manager (414) 247-8850 angela.resa@heiser.com

March 25, 2026

A very pleasant and enjoyable experience from the start with Leela's smile and knowledge about the vehicle I was choosing to the quick and easy financing process with Bassim. Just a great experience and pr More

by danskelt
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Employees Worked With
Bassim Farhoud
5.0
This rating includes all reviews, with more weight given to recent reviews.
Leela Zabel
5.0
This rating includes all reviews, with more weight given to recent reviews.
Mar 25, 2026 -

Heiser Ford Lincoln responded

We’re delighted your Ford Edge purchase went so smoothly. Leela’s friendly expertise and Bassim’s efficient financing made the process enjoyable. We’re grateful you chose our team and hope you love your Edge. Today’s your Day Chad Formico General Manager (414) 228-5700 Chad.formico@heiser.com

1
...