Athens BMW

Mike Appling is the best!!! I've purchased several cars from Mike Appling at Athens BMW over the years. Each experience has been the Ultimate purchasing experience! Mike has made I've purchased several cars from Mike Appling at Athens BMW over the years. Each experience has been the Ultimate purchasing experience! Mike has made me feel so comfortable, never pressuring me. He has built a trust that can't be matched by any other! I know when I call Mike, about anything, he will always try to help. It's refreshing to know I can buy a car from a dealership and never worry that I'm not getting a good deal, or worry about service before or after the sale because I know Mike Appling will take care of everything! I've referred Mike to friends who have purchased their cars from him, and they were extremely happy with my referral because Mike took care of them too! More

Ask for Rick, Best Car Purchasing Experience Ever! I've purchased many vehicles over the years, so I've seen all the sales tricks and tactics known in the trade. But Rick Bythewood (and Athens BMW) wa I've purchased many vehicles over the years, so I've seen all the sales tricks and tactics known in the trade. But Rick Bythewood (and Athens BMW) was a breath of fresh air. There was no pressure, no games, and Rick actually knew his products and could answer all of our questions about different BMWs like a walking encyclopedia. We were looking for a car for my wife, and as soon as many salespeople hear that, they often continue to talk directly with the husband and ignore the wife (assuming the wife is either ignorant or not the decision-making authority). As soon as Rick learned the car would be for my wife, he immediately engaged with her in a polite and respectful manner to better understand her personal needs and preferences. He allowed us to explore and drive every model we were interested in, test-fit our child car seats, and spent almost an hour demonstrating all of the most important features and infotainment menus. Most noteworthy: Rick stepped away and gave us privacy when appropriate, instead of hovering over us like the vultures you might encounter at less savory showrooms. He was genuinely interested in finding the right car for us, and didn't want us to settle for anything less (whether it was color, features, etc.). Rick's test drives were also unconventional in that he encouraged my wife to feel firsthand how BMWs really outperform most other cars. I think my wife would agree that she was actually a better driver after Rick’s test drive, because in addition to asking her to drive like she would on a normal day in her own car (like practicing backing into a tight parking space to demo the rearview camera), Rick challenged her to accelerate, corner, and brake in a deliberate but safe manner so that she could become accustomed to BMWs higher performance limits (and electronic safety nets). While we were considering other vehicles at the time, it was really Rick’s knowledgeable and assuring demeanor and his informative test drives that contributed the most to my wife’s decision to purchase a BMW. Athens BMW’s excellent pricing only cemented the deal. I can honestly say this was the easiest and most painless car buying experience I've ever encountered. Athens BMW conducted all of its business with me via email correspondence or phone, and they sent their closing person to our residence to sign the final paperwork (which only took 10 minutes!). Most of the people at this dealership have been there for years, and they seem to love what they do, so that speaks volumes in an industry with typically very high turnover. I've been a BMW Car Club member since 1998, and am also a member of the Porsche, Audi, and Mercedes-Benz clubs. I will admit that I’m extremely picky and have very demanding standards. Rick Bythewood exceeded all of my expectations, and has won another loyal customer. If you are considering purchasing a BMW, I strongly suggest you find Rick at Athens BMW. And ask him about the BMW Performance Center Delivery option too! More

New car purchase I have purchased many cars in my lifetime and this was by far the best car buying experience I've had. Joe Coleman was very professional and extr I have purchased many cars in my lifetime and this was by far the best car buying experience I've had. Joe Coleman was very professional and extremely helpful during the whole process. I would definitely recommend this dealership to anyone. More

A Wonderful Car Buying Experience Purchasing my car from Athens BMW was by far the best car buying experience I've had. Not only did the team at Athens BMW give me the best price for Purchasing my car from Athens BMW was by far the best car buying experience I've had. Not only did the team at Athens BMW give me the best price for my X5 M Sport but my sales person, Joe Coleman, was extremely knowledgeable and very professional throughout the entire process. Joe set up factory delivery for my wife and I at the factory in Spartanburg, SC. This was a truly amazing experience. All my wife and I had to do was travel to the hotel and BMW took care of everything else that weekend. The weekend included dinner at the hotel the night before our delivery, on-track and off-road driving instruction, factory tour and a two hour review of my car by a BMW delivery associate. I would highly recommend Joe Coleman and the team at Athens BMW for the purchase of your next BMW. More

My first BMW I like knowledge of product and these guys (from sales to paperwork, to out-the-door) everyone is 100% on their game. Rick is not just a salesman, he I like knowledge of product and these guys (from sales to paperwork, to out-the-door) everyone is 100% on their game. Rick is not just a salesman, he loves these cars, knows these cars, and can back it up anything he says.! More

Sale and Delivery of New BMW The sales person was very clear in the explanation of the test drive and procedures to purchase this vehicle. The delivery of the car at the Spartenbu The sales person was very clear in the explanation of the test drive and procedures to purchase this vehicle. The delivery of the car at the Spartenburg factory was an unusual and outstanding delivery, which included on track driving instruction, off track handling, and a thorough review of my car upon delivery. More

Best car buying experience, unbeatable service This dealership offered me the best price for a phenomenal car. I was and still am pleased with my purchase and my entire experience in working with t This dealership offered me the best price for a phenomenal car. I was and still am pleased with my purchase and my entire experience in working with them! More

Lost in Cyber space While looking at a 128 convertible on the Athens lot Rick became our salesman. We reviewed the car and had our old 328 checked for trade. We were give While looking at a 128 convertible on the Athens lot Rick became our salesman. We reviewed the car and had our old 328 checked for trade. We were given some numbers but were not ready to make the trade that day. My wife and I really wanted to look around but SHE REALLY LIKED the 128. As we lived several hours away the communication was by e-mail. Somewhere a misunderstanding occurred in understanding the numbers. Long story short Rick stuck with it and everything got back on the same page, the deal happened. We just return from a long weekend trip and really enjoyed the new ride. Thanks Rick and Curt for hanging in there to get the deal done. Definitely will look here for our next ride! More

Excellent experience Bought my BMW 328xi diesel sports wagon from Athens BMW. I was looking at my vehicle at several dealerships and Athens BMW, by far, gave me the best d Bought my BMW 328xi diesel sports wagon from Athens BMW. I was looking at my vehicle at several dealerships and Athens BMW, by far, gave me the best deal on my wagon. I worked with Joe and he was great! I'm located in New England and Joe made buying my vehicle from them easier than I could have imagined. He was very personable and friendly and not at all pushy. He was also very responsive via email and very helpful answering all of my questions. I had such a great experience with Athens and Joe that I came back to them to purchase an extended warrant, and considering the distance between Georgia and Vermont everything (purchase of car and warranty) was taken care of extremely fast. More

IN and Out Test drove a 2013 335i on Saturday and bought it on Wednesday. Price was exactly what was promised. Did most of the paperwork on email because I liv Test drove a 2013 335i on Saturday and bought it on Wednesday. Price was exactly what was promised. Did most of the paperwork on email because I lived two hours away from the dealership. Just had to come in and sign the paperwork and drive off. Rick did everything that I asked for and was a pleasure to work it. The detailing on the interior for the delivery was not top notch but nothing really to complain about. Small dealership but an excellent experience. More