Athens BMW

I am extremely disappointed with my experience purchasing a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dea a Certified Pre-Owned BMW from Athens BMW. I purchased the vehicle sight unseen, trusting BMW’s Certified Pre-Owned inspection process and the dealership’s representation of the vehicle. The car had only approximately 8,500 miles when I purchased it. After driving it only about 1,500 miles, I had the tires inspected and learned that the front tires measure just 3 mm of tread while the rear tires are at 5 mm. For a vehicle sold as Certified Pre-Owned with such low mileage, I did not expect to be facing the cost of replacing tires so soon. I contacted Athens BMW hoping they would stand behind the vehicle they sold, but they declined to replace the tires or offer any meaningful assistance. To make matters worse, I was also charged miscellaneous fees that were not clearly explained during the purchase process. It wasn’t until I had to reschedule the transaction and specifically asked for an explanation of the charges that I received any clarification. I believe these fees should have been fully disclosed and explained upfront, not only after I questioned them. I now have to spend at least $1,400 to replace a minimum of two tires—an expense I never anticipated so shortly after purchasing a low-mileage CPO vehicle. I chose a BMW Certified Pre-Owned vehicle because I believed it represented a higher standard of quality, transparency, and inspection. Unfortunately, this experience has left me questioning both the thoroughness of the CPO inspection and the dealership’s commitment to honest customer service. I would encourage anyone considering purchasing a vehicle sight unseen to carefully review every fee, ask detailed questions before signing, and have the vehicle independently inspected immediately upon delivery rather than relying solely on the Certified Pre-Owned designation. More

I am extremely satisfied with the service that I receive from Brian Wilson always explain to me what I need to keep my vehicle in perfect condition. from Brian Wilson always explain to me what I need to keep my vehicle in perfect condition. More

I made an appointment online for a recall on my i7 as well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent s well as shorted B&W speaker in the head rest. The earliest I could get a loaner (we live an hour away) was 4 weeks not great, but it wasn't urgent so I was ok with it. One week before the appointment Beth called to say that the service members who work on Saturday's couldn't address these issues and I would need to reschedule. She then went to look for a loaner and said it would be another 4-6 weeks before one would be available. When I commented that I had made the appointment 3 weeks ago and why were they just calling now, she said well you should have called. I just looked at it today. I said well isn't the i7 supposed to get concierge service? She said you didn't buy it here (they didn't have one at the time) so no. I can assure now I never will either. More

Great customer interaction and very prompt, professional service. They exceeded my expectations and I highly recommend you check them out if you’re in the market for a BMW. service. They exceeded my expectations and I highly recommend you check them out if you’re in the market for a BMW. More

Technician identified necessary repairs as well as additional repairs to consider. I like that flexibility. additional repairs to consider. I like that flexibility. More

Salesperson understood my needs. Helpful in selection & order processes. Good communication. Financing was easy process. Recommend Helpful in selection & order processes. Good communication. Financing was easy process. Recommend More

THIS IS AN UPDATE (12/16/25) TO MY ORIGINAL REVIEW . .. TEN STARS!! If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands. After purchasing a vehicle for myself and another fo .. TEN STARS!! If you’re working with Daryl (GSM) at Athens BMW, you’re in exceptional hands. After purchasing a vehicle for myself and another for my mother, I realized about two weeks later that an electric vehicle simply wasn’t the right fit for my lifestyle. While other dealerships told me I was nearly $30,000 upside down and offered no real solutions, Daryl stepped in and handled the situation exactly the way he said he would. Daryl gave me a fair and honest trade value, advised me to wait until December when BMW’s year-end incentives and quota programs would be strongest, and followed through completely. He helped me unwind a tough situation and put me into exactly the vehicle I wanted, without marking up the money factor and without adding any unnecessary dealer add-ons. What really sets Daryl apart is accessibility and follow-through. He gave me his personal cell number and stayed responsive throughout all of November, answering my texts and questions without ever getting annoyed or brushing me off. That level of availability and professionalism is rare—especially from a GSM. The experience was rounded out by Steve in Finance, who didn’t push unnecessary products, clearly explained what actually made sense, and discounted the items I did choose. And it’s obvious that Mr. Willie, the GM, runs a tight ship—Athens BMW is organized, efficient, and gets things done. Because of how well this entire process was handled, I trusted Athens BMW enough to purchase another company vehicle from them as well. If you want transparency, integrity, and a leadership team that actually stands behind their word, Athens BMW—and Daryl specifically—are the real deal. More

Terry and Steve were extremely professional, friendly and went above and beyond to guarantee customer satisfaction! Thank you! went above and beyond to guarantee customer satisfaction! Thank you! More