Athens BMW

First Class Experience We've been dealing with Mike for many years and will continue to do so. He's the best at what he does; thoroughly knows his product but better than t We've been dealing with Mike for many years and will continue to do so. He's the best at what he does; thoroughly knows his product but better than that knows and cares about his customers. His customer loyalty says it all. More

Great car buying experience Mike Appling is absolute pleasure to work with. I bought my first BMW for my daughter from him after talking to him about it for quite a while and we Mike Appling is absolute pleasure to work with. I bought my first BMW for my daughter from him after talking to him about it for quite a while and we have been extremely pleased with the whole experience. I would highly recommend Mike and Athens BMW to anyone. Easiest car buying experience I have ever had. Mike is extremely friendly and knowledgeable and great to deal with. More

Best salesman, best maintenance and best dealership . I have lost count of the cars that I have bought from Mike Appling and Athens BMW. Somewhere around 14 as I have bought them for my daughter and her I have lost count of the cars that I have bought from Mike Appling and Athens BMW. Somewhere around 14 as I have bought them for my daughter and her family as well. At age 71, I have been driving BMWs for over 27 years and have had to deal with many dealers in Atlanta. Just decided to switch to Athens BMW because of the professionalism of Mike Appling and how straight forward he was on the first transaction. He never over promised, always delivered the product on time, always kept me informed of the earliest I could purchase the next model. I have total trust in Mike as he always put me in the right car or SUV. Then the maintenance team supported me like no other dealer ever. They are extremely friendly, always taking the time to explain in detail everything that was done. The entire dealership staff make each visit a pleasure and I would never go any where else. Mike Appling has made our lives so much better by his advice, his financial acumen in the purchase and his knowledge of each and every car we have purchased. He is the best of the best. More

Easy. I had a very smooth, stress free buying experience at Athens BMW. After an online inquiry I received a phone call and email from Joe Coleman. A coup I had a very smooth, stress free buying experience at Athens BMW. After an online inquiry I received a phone call and email from Joe Coleman. A couple days later I met Joe to test drive two vehicles. Joe explained the features of each in a friendly, easy going manner. We discussed trade in value and prices. At no time was there pressure to make a snap decision. I went home to think about it. After making my decision, finalizing the sale and loan processing was done either by phone or email. Most of the paperwork was ready at delivery. They even came through with a better loan rate than we had discussed earlier. One of the best car buying experiences I've had. More

Best service ever! This was this best service and experience ever for me. These guys are first class all the way!!! They went out of their way to ensure I was happy. I'l This was this best service and experience ever for me. These guys are first class all the way!!! They went out of their way to ensure I was happy. I'll definately being doing business with them again!!! More

Joe Coleman made it so easy! I just purchased a pre-owned vehicle from Joe at Athens BMW and I can't believe how simple and easy the entire process was. I found the vehicle that I just purchased a pre-owned vehicle from Joe at Athens BMW and I can't believe how simple and easy the entire process was. I found the vehicle that I wanted on the website, and when I saw it in person, it was better than I had imagined. I drove it, and loved it. We did all the paperwork electronically, and the next day the vehicle was delivered right to my door. I couldn't ask for a better experience. I highly recommend Athens BMW and Joe Coleman. More

Great customer service! We bought two BMWs from Athens BMW over the past few years. Our sales professional was Mike Appling. Both times, our car buying experience was nothi We bought two BMWs from Athens BMW over the past few years. Our sales professional was Mike Appling. Both times, our car buying experience was nothing less than excellent! Mike was knowledgeable and didn't pressure us at all. He truly puts the customer first! Thanks Mike! We will be back. More

First Beamer Started reseaching on BMWUSA, built a car, built it again on TRUECAR, Athens BMW came through; great price and experience, easypeasy, no pressure. Ric Started reseaching on BMWUSA, built a car, built it again on TRUECAR, Athens BMW came through; great price and experience, easypeasy, no pressure. Rick Bythewood is highly recommended. Had car delivered by Scott who did a great job showing me all the bells and whistles - made me even happier that I bought the car. Love that service will be so easy with Athens BMW as well. Honestly, best car purchase I've ever done. More

Mike Appling is the best!!! I've purchased several cars from Mike Appling at Athens BMW over the years. Each experience has been the Ultimate purchasing experience! Mike has made I've purchased several cars from Mike Appling at Athens BMW over the years. Each experience has been the Ultimate purchasing experience! Mike has made me feel so comfortable, never pressuring me. He has built a trust that can't be matched by any other! I know when I call Mike, about anything, he will always try to help. It's refreshing to know I can buy a car from a dealership and never worry that I'm not getting a good deal, or worry about service before or after the sale because I know Mike Appling will take care of everything! I've referred Mike to friends who have purchased their cars from him, and they were extremely happy with my referral because Mike took care of them too! More

Ask for Rick, Best Car Purchasing Experience Ever! I've purchased many vehicles over the years, so I've seen all the sales tricks and tactics known in the trade. But Rick Bythewood (and Athens BMW) wa I've purchased many vehicles over the years, so I've seen all the sales tricks and tactics known in the trade. But Rick Bythewood (and Athens BMW) was a breath of fresh air. There was no pressure, no games, and Rick actually knew his products and could answer all of our questions about different BMWs like a walking encyclopedia. We were looking for a car for my wife, and as soon as many salespeople hear that, they often continue to talk directly with the husband and ignore the wife (assuming the wife is either ignorant or not the decision-making authority). As soon as Rick learned the car would be for my wife, he immediately engaged with her in a polite and respectful manner to better understand her personal needs and preferences. He allowed us to explore and drive every model we were interested in, test-fit our child car seats, and spent almost an hour demonstrating all of the most important features and infotainment menus. Most noteworthy: Rick stepped away and gave us privacy when appropriate, instead of hovering over us like the vultures you might encounter at less savory showrooms. He was genuinely interested in finding the right car for us, and didn't want us to settle for anything less (whether it was color, features, etc.). Rick's test drives were also unconventional in that he encouraged my wife to feel firsthand how BMWs really outperform most other cars. I think my wife would agree that she was actually a better driver after Rick’s test drive, because in addition to asking her to drive like she would on a normal day in her own car (like practicing backing into a tight parking space to demo the rearview camera), Rick challenged her to accelerate, corner, and brake in a deliberate but safe manner so that she could become accustomed to BMWs higher performance limits (and electronic safety nets). While we were considering other vehicles at the time, it was really Rick’s knowledgeable and assuring demeanor and his informative test drives that contributed the most to my wife’s decision to purchase a BMW. Athens BMW’s excellent pricing only cemented the deal. I can honestly say this was the easiest and most painless car buying experience I've ever encountered. Athens BMW conducted all of its business with me via email correspondence or phone, and they sent their closing person to our residence to sign the final paperwork (which only took 10 minutes!). Most of the people at this dealership have been there for years, and they seem to love what they do, so that speaks volumes in an industry with typically very high turnover. I've been a BMW Car Club member since 1998, and am also a member of the Porsche, Audi, and Mercedes-Benz clubs. I will admit that I’m extremely picky and have very demanding standards. Rick Bythewood exceeded all of my expectations, and has won another loyal customer. If you are considering purchasing a BMW, I strongly suggest you find Rick at Athens BMW. And ask him about the BMW Performance Center Delivery option too! More