![William Routon at Foundation Kia](https://cdn-user.dealerrater.com/images/employee-placeholder.jpg)
William Routon
General Manager
Foundation Kia
11201 W Interstate 70 Frontage RD N
Wheat Ridge, CO 80033
![](https://dealerrater.com/ncdn/s/2.20250127.944/Graphics/icons/question-blue.png)
I began my automotive career in 1998, the same year I married the love of my life. Since then, I’ve been committed to delivering exceptional customer service and building strong dealership teams. I moved into management in 2003 and have worked at ten new-car franchise dealerships, representing seven brands in Denver and Miami. I also spent three years as an Auto Broker, gaining valuable insight into the car-buying process and reinforcing my belief that customer satisfaction is key to success. In 2015, I graduated from the National Auto Dealers Association’s (NADA) Academy with a certificate in Dealership Management. Now, as General Manager of Foundation Kia, my goal is to build a dealership known for trust, transparency, and top-tier service. Whether you're buying, selling, or just exploring, my team and I are here to help.
Read moreDealership Experience
5 mos
Industry Experience
27 yrs
2 Reviews
Write a Review2 Reviews of William Routon
February 03, 2025
Buyer Beware! ! Car has a clearly illegally bald tire that they are claiming is legal. They refuse to replace the tires.. Be aware of the $799 unwanted Lojack fee t ! Car has a clearly illegally bald tire that they are claiming is legal. They refuse to replace the tires.. Be aware of the $799 unwanted Lojack fee that they attach to all used vehicles plus the $799 dealer handling fee. Evidently dealers are using Lojack as a way to track cars to repossess along with boosting profit margins. Shop elsewhere!! More
November 20, 2024
I recently purchased a vehicle from Foundation Kia in Wheat Ridge, Colorado, and I feel compelled to share my experience due to the deceptive tactics used during the transaction. I was clear that I wa Wheat Ridge, Colorado, and I feel compelled to share my experience due to the deceptive tactics used during the transaction. I was clear that I wanted $17,000 for my trade-in, and the dealership said they could meet this request if I agreed to finance the car rather than pay cash. They explained that financing would benefit them and assured me I could pay off the car at any time without incurring additional interest or costs. Trusting this arrangement, I agreed, believing the process would remain fair and straightforward. However, during the signing process, the amount listed on the contract for my trade-in was only $15,700. When I questioned this, the dealership explained that the difference was offset by “effective sales tax savings.” At the time, I didn’t fully understand what they meant. I was understandably overwhelmed by the complexity of the transaction and focused on loan terms, interest rates, and monthly payments. It wasn’t until I got home and reviewed the contract in a calm environment that I realized the explanation was deceptive. The “effective sales tax savings” they referred to is a benefit of state law, which calculates sales tax based on the price difference between the trade-in value and the cost of the new car. This is not a dealership concession—it is a standard tax rule. In reality, this explanation was used to obscure the fact that they never honored their promise to pay $17,000 for my trade-in. To make matters worse, I later discovered an unexpected $799 charge for a LoJack aftermarket product that I neither requested nor recall being clearly informed about. This charge was buried in the paperwork and added to my frustration. I contacted the dealership and proposed a fair compromise: a refund of $1,449 to cover $650 (half the trade-in difference) and $799 for the unwanted product. In addition, I asked for confirmation that there is no prepayment penalty for paying off the loan early, as they had indicated during the sales negotiation. Despite assurances that my concerns would be reviewed, the dealership has not responded to any of these issues. If the dealership truly believed they had given me a fair and honest deal, they would have done everything in their power to communicate this and address my concerns. Because they cannot back up their deceptive ploy and do not have the truth on their side, they have chosen to ignore me instead. This experience has left me deeply disappointed. While the dealership’s actions may technically be legal, they are far from ethical. I am in the process of contacting consumer agencies to question whether these practices are ethical—or even legal—for that matter. I hope sharing my story will caution other buyers and encourage Foundation Kia to adopt honest and transparent practices moving forward. I will visit here again to post any updates, including whether or not Foundation Kia makes any effort to make things right. More
Other Employees Tagged: Ricky Ochoa, Kaila Hernandez