Ricky Rivera
Ricky Rivera at Koons Sterling Ford

Ricky Rivera

Finance & Insurance Manager

Koons Sterling Ford

46869 Harry Byrd Hwy
Sterling, VA 20164

not yet
rated
51 Reviews

Ricky started at Koons Sterling Ford back in October of 2010. He came to the car business with zero experience and an urgent need to provide for his family. Since his time at Koons Sterling Ford, Ricky has finished in the top 2 of all Ford Sales Reps in the Region, all three years. He owes his success entirely to the Family and Koons Sterling Ford and the winning atmosphere that General Manager Steve Brown has created. I will never work at another car dealership as long as Steve Brown is the GM! Ricky's formula for success is to ALWAYS make the customer the priority! Everybody wins when you place the customer first.

not yet
rated

51 Reviews

Write a Review

51 Reviews of Ricky Rivera

June 04, 2025

Dealership Rating
Employee Rating

Very professional, great service and excellent staff. Had some warranty work done they were on it and got it done with no problems More

by Raufi.services.com
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes
Jun 05, 2025

Koons Sterling Ford responded

We're delighted to hear that our team at Koons Sterling Ford provided you with professional service and handled your warranty work smoothly. Thank you for sharing your experience!

July 08, 2024

Dealership Rating
Employee Rating

Pedro was our rep and he did a good job. He answered our questions and worked out all the details in our favor. The manager, JC was great also. I would have liked answers to questions from f More

by licaron
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: JC Schied, Kevin Acevedo , Pedro Polio

Jul 09, 2024

Koons Sterling Ford responded

Thank you for sharing your experience with us. We're glad to hear Pedro and JC provided great service, but we apologize for the frustration regarding the add-ons. Your feedback is valuable, and we'll address this issue to improve our process at Koons Sterling Ford.

July 08, 2022

Dealership Rating
Employee Rating

They didn’t get a loan for us, we thought we aren’t able to get a loan but then we went to Mercedes Benz at Tysons Corner and they did! We have now a beautiful new Mercedes Benz GLC 300 2022. More

by Pompilio GB
Customer Service
Friendliness
Price
Recommend Dealer
No
Jul 11, 2022

Koons Sterling Ford responded

I am sorry to see that your experience was anything less than stellar with us. We are always looking for ways to improve our services and I hope you'll consider giving me a call at your earliest convenience if you have anything further to share with me and my team. Thank you for your feedback and congrats on your new car. Jon Walker - General Sales Manager - 703-430-7700 x1037

Jul 12, 2022

Pompilio GB responded

I just want to tell you that the service was not very good, because although the seller was quite kind to us at all times, after the poor job of the financial man, the seller lost enthusiasm, there we had other options that we would have taken if they had offered them to us , but it was me who had to tell them what to do, for example I told them: explore if we can apply for a used tesla, or a new explorer that would fit our borrowing capacity, and then it was me who had to insist, call again to ask what had happened, etc, that in sales is unacceptable, the client does not have to take care of that, and that is why in the end we decided to go to another place where in less than an hour they had approved us, with a good interest rate and good conditions, and there I ended up being convinced of the bad work of your boys.

June 10, 2022

Dealership Rating
Employee Rating

I am very grateful for having purchased my vehicle from the truly professional and knowledgeable sales staff (and management) who operate Koons Sterling Ford. The people in the sales department are honest More

by Jason
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Syed Hussain

Jun 10, 2022

Koons Sterling Ford responded

Hi Jason - What a wonderful review! We are so glad to read about your purchasing experience and delighted that you're a satisfied customer. We truly appreciate you making the trip out to see us at Koons Sterling Ford and taking time to commend Syed. Thank you so much! Safe travels in your new vehicle and enjoy your weekend.

March 06, 2022

Dealership Rating
Employee Rating

Ordered a Bronco in November expecting a 6 month wait, but it came in the first week March to my surprise! Hamza did a great job getting it ready and provided a demo. Buying process including financing More

by Bridge
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Hamza Imran

Mar 07, 2022

Koons Sterling Ford responded

We're thrilled your Ford Bronco was available at an earlier time than expected! We will certainly let Jamza know that he assisted in a very seamless buying process. Enjoy your new ride! - Koons Sterling Ford

February 19, 2018

Dealership Rating
Employee Rating

Streamlined and easy Going there knowing exactly what car I wanted helped for sure, but fact of the matter the service I received was exceptional. Everything went smooth, More

by Mike_M
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Jon Walker, Jason Robles

October 31, 2017

Dealership Rating
Employee Rating

Greg Williams/Sales/Finance/Service Dept Will update to possibly 5 stars once service department addresses my concerns regarding my New 2017 Mustang GT350 on 10/31/2017. I was debating bet More

by evandj93
Customer Service
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Greg Williams, Jon Walker , Allen Schindler (Service)

September 26, 2017

Dealership Rating
Employee Rating

Great experience with awesome staff! We had the stress of car shopping turn into the most pleasurable experience. Our sales consultant, Steve Arnold, was quite knowledgeable and one of th More

by Pappano, Cristine
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Steve Arnold

July 09, 2017

Dealership Rating
Employee Rating

Wonderful experience! Yannick Ernsting is wonderful! He showed us exactly what we were looking for! He even went out of his way to return an item that was left in our old More

by ljhmedic
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Yannick Ernsting

June 18, 2017

Dealership Rating
Employee Rating

Great first buying experience!! As a first time buyer, I was a little nervous and in need of some guidance. Greg and Yannick helped me get the best deal on a new Ford Focus. I love m More

by Ellie20
Customer Service
Quality Of Work
Friendliness
Price
Recommend Dealer
Yes

Other Employees Tagged: Greg Williams, Yannick Ernsting

1
...

Dealership Inventory (636 Vehicles)

new 2026 Ford Mustang car, priced at $34,315
2026 Ford Mustang
new
OXFORD WHITE exterior
Automatic
Rear-wheel Drive
new 2025 Ford F-150 car, priced at $56,550
2025 Ford F-150
new
OXFORD WHITE exterior
Automatic
Rear-wheel Drive
new 2025 Ford Mustang car, priced at $90,495
2025 Ford Mustang
new
GRABBER BLUE METALLIC exterior
Automatic
Rear-wheel Drive
new 2025 Ford Bronco Sport car, priced at $36,662
2025 Ford Bronco Sport
new
OXFORD WHITE exterior
Automatic
Four-wheel Drive
new 2025 Ford Mustang car, priced at $75,905
2025 Ford Mustang
new
RACE RED exterior
Manual
Rear-wheel Drive
new 2026 Ford F-450 car, priced at $106,820
2026 Ford F-450
new
AGATE BLACK exterior
Automatic
Four-wheel Drive